• Home
  • News
  • Fortune 500
  • Tech
  • Finance
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
CommentaryEPA

This U.S. state could win big from the EPA’s clean power plan

By
Michael Webber
Michael Webber
Down Arrow Button Icon
By
Michael Webber
Michael Webber
Down Arrow Button Icon
June 15, 2015, 2:14 PM ET
Germany Debates Its Energy Future
WERDER, GERMANY - OCTOBER 30: Wind turbines stand behind a solar power park on October 30, 2013 near Werder, Germany. The German Social Democrats (SPD) and Christian Democrats (CDU and CSU) are currently in the midst of negotiations to form a new German government and renewable energy policy is among their main points of discussion. (Photo by Sean Gallup/Getty Images)Photo by Sean Gallup—Getty Images

Twenty-five years ago, the electric utility industry said the sky was falling during Congressional debate over amendments to the Clean Air Act to reduce acid rain. They used a one-two approach, first complaining about the difficulty and cost of reducing emissions, then issuing dire warnings about collapsing grids. If you were to believe the utility industry then you’d think regulations for reducing sulfur dioxide and other harmful emissions would have caused them to go bankrupt, lay off thousands of employees, and raise rates, forcing grandmothers to freeze in the dark while our electricity grid fell apart due to unreliable environmental scrubbers on power plant smokestacks and unpredictable renewables.

Today, that is exactly what the power sector is saying about the EPA’s Clean Power Plan, which was unveiled last year, to reduce carbon emissions.

But they were wrong before and they are wrong again.

After the environmental regulations of the 1990s, and despite the heartfelt protests from the power sector, electricity rates dropped, mass layoffs were avoided, and poor grannies didn’t have their electricity cut off. The power sector was able to reduce its emissions of acid-forming gases more quickly and more cheaply than anticipated, while reliability improved.

How did they do that? By adding scrubbers, switching fuels, and improving efficiency they met the environmental targets. Along the way we became the world leaders on environmental technologies and now have a multi-billion dollar trade surplus on scrubbers.

We can use the same approach to reduce carbon. We can install carbon dioxide scrubbers (expensive, but worth figuring out), use more natural gas and renewables, and improve efficiency at the power plants and at home.

Utilities are capable of developing and implementing new technologies. Doing so will create new market opportunities for cleaner power plants, environmental controls, and energy efficiency systems. Unfortunately, unlike in the early 1990s, this time around there is no political consensus to do what’s right and clean up the air for future generations.

The good news is the positive technological and business trends that will lead to cleaner air are already underway. Power plant developers have been prioritizing natural gas, wind and solar power for years, and efficiency is improving society-wide. That means the EPA’s Clean Power Plan is simply reflecting trends on the ground and acknowledging what utilities already are doing. Rather than regulations pushing the market a certain direction, the markets are leading the way.

There are some surprising winners and odd bedfellows lining up in response to the EPA plan. Some utilities are supportive of the plan and not all states are resisting it.

My home state of Texas stands to reap a windfall from the Clean Power Plan. As states reduce greenhouse gas emissions, they will buy low-carbon fuels such as natural gas, wind and solar, which Texas has in abundance. Despite being well-positioned to benefit from the plan, in a startling illustration of how ideology can prevail over self-interest, Texas has threatened to sue the EPA to stop the plan, putting billions of dollars of additional economic activity in the state at risk.

Along with shifting political alliances and states working against their own self-interest, different energy producers are switching teams. Natural gas, which has teamed up with coal the last few years to beat up on renewables, has finally decided to team up with renewables to beat up on coal. Public announcements from international oil and gas companies in the last few weeks signal the end of a prolonged period in which natural gas companies were conspicuously silent about carbon reductions, seemingly out of respect for their fossil fuel brethren, coal. But gas producers have finally figured out they are part of the solution and tens of billions of dollars are at stake, so professional courtesy has been shoved aside for practical business priorities.

It’s clear the power sector, despite its protestations to the contrary, can improve, and there is no reason to wait. With smart engineering designs, fuel-switching, and an emphasis on cleanliness, utilities can reduce their emissions while protecting rates and maintaining reliability. History shows that they are capable and if our prior success with air quality regulations are any guide, the benefits will far outweigh the costs. Now that’s the type of business trend we should all be able to support.

Michael E. Webber is a Professor in Mechanical Engineering at The University of Texas Austin and also serves as Deputy Director of the university’s Energy Institute.

About the Author
By Michael Webber
See full bioRight Arrow Button Icon

Latest in Commentary

Ayesha and Stephen Curry (L) and Arndrea Waters King and Martin Luther King III (R), who are behind Eat.Play.Learn and Realize the Dream, respectively.
Commentaryphilanthropy
Why time is becoming the new currency of giving
By Arndrea Waters King and Ayesha CurryDecember 2, 2025
13 hours ago
Trump
CommentaryTariffs and trade
The trade war was never going to fix our deficit
By Daniel BunnDecember 2, 2025
14 hours ago
Elizabeth Kelly
CommentaryNon-Profit
At Anthropic, we believe that AI can increase nonprofit capacity. And we’ve worked with over 100 organizations so far on getting it right
By Elizabeth KellyDecember 2, 2025
15 hours ago
Decapitation
CommentaryLeadership
Decapitated by activists: the collapse of CEO tenure and how to fight back
By Mark ThompsonDecember 2, 2025
15 hours ago
David Risher
Commentaryphilanthropy
Lyft CEO: This Giving Tuesday, I’m matching every rider’s donation
By David RisherDecember 1, 2025
2 days ago
college
CommentaryTech
Colleges risk getting it backwards on AI and they may be hurting Gen Z job searchers
By Sarah HoffmanDecember 1, 2025
2 days ago

Most Popular

placeholder alt text
Economy
Ford workers told their CEO 'none of the young people want to work here.' So Jim Farley took a page out of the founder's playbook
By Sasha RogelbergNovember 28, 2025
4 days ago
placeholder alt text
Success
Warren Buffett used to give his family $10,000 each at Christmas—but when he saw how fast they were spending it, he started buying them shares instead
By Eleanor PringleDecember 2, 2025
18 hours ago
placeholder alt text
Economy
Elon Musk says he warned Trump against tariffs, which U.S. manufacturers blame for a turn to more offshoring and diminishing American factory jobs
By Sasha RogelbergDecember 2, 2025
12 hours ago
placeholder alt text
C-Suite
MacKenzie Scott's $19 billion donations have turned philanthropy on its head—why her style of giving actually works
By Sydney LakeDecember 2, 2025
19 hours ago
placeholder alt text
Success
Forget the four-day workweek, Elon Musk predicts you won't have to work at all in ‘less than 20 years'
By Jessica CoacciDecember 1, 2025
1 day ago
placeholder alt text
AI
More than 1,000 Amazon employees sign open letter warning the company's AI 'will do staggering damage to democracy, our jobs, and the earth’
By Nino PaoliDecember 2, 2025
20 hours ago
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Leadership
  • Success
  • Tech
  • Asia
  • Europe
  • Environment
  • Fortune Crypto
  • Health
  • Retail
  • Lifestyle
  • Politics
  • Newsletters
  • Magazine
  • Features
  • Commentary
  • Mpw
  • CEO Initiative
  • Conferences
  • Personal Finance
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map

© 2025 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.