• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
RetailBudweiser

Craft beers, schmaft beers. China and Brazil want Budweiser

By
Geoffrey Smith
Geoffrey Smith
Down Arrow Button Icon
By
Geoffrey Smith
Geoffrey Smith
Down Arrow Button Icon
May 6, 2015, 5:51 AM ET
Bottles of Budweiser beer sit on display at a pub in Hornchu
UNITED KINGDOM - JUNE 27: Bottles of Budweiser beer sit on display at a pub in Hornchurch, Essex, on Friday, June 27, 2008. Inbev NV, the Belgian brewer pursuing a takeover of Anheuser-Busch Cos., may have to offer an additional $7 billion to persuade the U.S. company's board to sell. (Photo by Chris Ratcliffe/Bloomberg via Getty Images)Photograph by Chris Ratcliffe — Bloomberg/Getty Images

Thank heavens for the vast (and still only partially-tapped) potential of emerging markets.

AB-Inbev SA (BUD) posted a forecast-busting 6.2% rise in revenue in the first quarter, due to a blowout New Year in China and a surprisingly robust performance in crisis-ridden Brazil.

The company said in a statement that global sales of Budweiser were up 6.2% from a year earlier, as strong demand in China more than made up for a U.S. market where comparisons suffered from a blip in last year’s trade. U.S. wholesalers had stockpiled in the first three months of 2014 in anticipation of a labor dispute, consequently 1Q 2015 sales to wholesalers were down 6% on the year. It put a brave face on the slow seepage of market share by Budweiser (down another 0.2 percentage points in the quarter), saying it was “one of its best performances for several quarters.”

Volumes also dropped by nearly 6% in Europe, the group’s other mature home market, with a particularly disappointing 7% decline in the U.K..

The most eye-catching part of the company’s release was its ability to grow revenue in Brazil, one of the world’s largest markets, by 10% in the quarter (on a mere 1% rise in volume sales), despite an economic slowdown and a 20% drop in the real’s value against the dollar over those three months.

AB-InBev put the result down to a bigger share of premium brand sales, and the rewards of controlling more of its distribution chain (70% of its Brazilian sales go through internal channels). It warned though that foreign exchange movements could hit it later this year.

Basic operating income across the group grew 11% on the quarter, with the profit margin expanding by 1.7 percentage points, while earnings per share were up 60% from a year earlier at $1.40. Attributable net profit nearly doubled to $2.68 billion from $1.37 billion, thanks to a $757 million gain on derivatives linked to its stock-based compensation scheme.

 

About the Author
By Geoffrey Smith
See full bioRight Arrow Button Icon

Latest in Retail

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Retail

Brian Niccol speaks and gestures in front of a blue and green background.
C-SuiteStarbucks
Starbucks CEO admits the chain ‘ran like a manufacturing facility’
By Sasha RogelbergMarch 23, 2026
1 day ago
Toilet paper on empty supermarket shelves, lockdown panic buying
EconomyIran
The great toilet paper panic is back as Japan starts stockpiling
By Eva RoytburgMarch 23, 2026
1 day ago
RetailCostco
Costco CEO promises the $1.50 hot dog isn’t going away: ‘The price will not change as long as I’m around’
By Sydney LakeMarch 21, 2026
4 days ago
AsiaPepsiCo
Three Asias, three different playbooks: How PepsiCo’s Anne Tse views the world’s fastest-growing snack market
By Nicholas GordonMarch 20, 2026
4 days ago
A man walks between two luxury cars with the skyline of Dubai in the background.
RetailLuxury
The Middle East is one of the world’s fastest growing luxury markets—and the war in Iran may cut its sales in half, analysts say
By Sasha RogelbergMarch 20, 2026
4 days ago
AsiaMitsubishi
How an MBA internship led Mitsubishi to e-commerce platform Yami—and into the U.S. snacks market
By Nicholas GordonMarch 20, 2026
5 days ago

Most Popular

Commentary
The Treasury just declared the U.S. insolvent. The media missed it
By Fortune EditorsMarch 23, 2026
2 days ago
Magazine
The youngest-ever female CEO of a Fortune 500 company is fighting Trump's cuts to keep Medicaid strong
By Fortune EditorsMarch 24, 2026
21 hours ago
Economy
It took 200 years for national debt to hit $1 trillion. Annual interest alone now exceeds that—a 'crushing legacy we must reverse,' says budget chair
By Fortune EditorsMarch 23, 2026
2 days ago
Personal Finance
Current price of gold as of March 23, 2026
By Fortune EditorsMarch 23, 2026
2 days ago
Energy
Nobel laureate Paul Krugman calls it 'treason': $580 million in suspicious oil futures traded minutes before Trump's Iran reversal
By Fortune EditorsMarch 24, 2026
11 hours ago
Personal Finance
Current price of oil as of March 24, 2026
By Fortune EditorsMarch 24, 2026
17 hours ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.