• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

Trendingnow

1

He worked 100-hour weeks to save a nearly bankrupt boat company. At 83, he’s just turned down $400 million for it—and gave it all to charity instead

2

Costco's $14 million email settlement: Who qualifies for an up-to $500 payment and how to claim before the Aug. 24 deadline

3

Mamdani’s pied-à-terre tax was designed to hit the wealthy, but it’s sending most New Yorkers to their estate lawyers

1

He worked 100-hour weeks to save a nearly bankrupt boat company. At 83, he’s just turned down $400 million for it—and gave it all to charity instead

2

Costco's $14 million email settlement: Who qualifies for an up-to $500 payment and how to claim before the Aug. 24 deadline

3

Mamdani’s pied-à-terre tax was designed to hit the wealthy, but it’s sending most New Yorkers to their estate lawyers
TechCisco Systems

Why Cisco’s board chose Chuck Robbins to lead as CEO

Robert Hackett
By
Robert Hackett
Robert Hackett
Down Arrow Button Icon
Robert Hackett
By
Robert Hackett
Robert Hackett
Down Arrow Button Icon
May 5, 2015, 9:05 AM ET
Video Poster
Add Fortune on Google for similar content.

In April 2000, Fortune magazine featured Cisco CEO John Chambers on our cover and asked, “Is he the best CEO in the world?” The networking giant’s market capitalization had exploded at the turn of the millennium, soaring to more than $550 billion—topping even Microsoft’s. It was the apogee of the dot-com bubble.

If Cisco (CSCO) had been a hot air balloon, this was the moment it had ascended into the stratosphere.

But Chambers soon found himself forced to pilot the free-falling airship as it crashed back down to Earth. Since it reached those lofty heights, the company’s share price has consistently wavered between about $15 and $30, never again regaining the $80 peak it reached.

On Monday, the company announced that Chambers will be captain no longer, assuming the title of executive chairman at the end of July. The move, long anticipated by those in the technology industry, leaves many to wonder about his elected successor: Who exactly is Chuck Robbins? Why did the company’s board of directors select him to take the helm—rather than, say, president of sales and development Robert Lloyd, who some considered a frontrunner in the contest? And does Robbins have it in him to revive a company that has struggled for years to reclaim its pre-bust glory?

Meet Cisco’s new CEO

As he prepares for a round of questioning after the announcement of the news, Chambers sounds buoyant and breezy on a private Monday afternoon call with reporters. “Chuck is just an execution machine,” he says in his easy drawl, praising Robbins’ productivity. “He take vision and strategy and turns them into results.” Forgetting his audience for a moment, Chambers addresses Robbins directly before passing him the proverbial mic—and torch. “What I like most of all is you’re a fast learner,” he says. “You know what you know, and you know what you don’t know.”

Robbins, a 17-year veteran of the networking business, most recently served as Cisco’s senior vice president of worldwide field operations. Joining the company as an account manager in 1997, he survived the business’s downward hurtle and assumed increasingly important roles and responsibilities within the organization.

“I’m obviously very humbled and very honored with the announcement made today,” Robbins says, going on to invoke Cisco’s halcyon days and painting, in broad strokes, where he intends to steer the company. “Think about what we did in the late ’90s,” he says. “The next wave we’re facing is digitization through IoT,” he says, abbreviating “the Internet of Things,” the technology trend of connecting historically non-networked appliances and devices to the Internet. “It’s going to be two-to-three times bigger than anything in the past.”

Glimpses of Robbins’ vision are perceptible on the call. He proceeds to talk about “connectivity and convergence,” for example, the merging of applications and technologic infrastructure, allowing for a more flexible and easily manageable system of networking. (One that threatens to gobble Cisco’s core business if it cannot adapt quickly enough.) He mentions how he would like to leverage the information garnered from all the company’s network-connected sensors and devices, and to create application layers offering analytics and intelligence, that are sourced and processed “at edge.”

Why Robbins won out

Cisco’s CEO selection process took 16 months. Though Chambers would not reveal details, citing the process and candidates as confidential, he did let on as to why Robbins was named the victor. In the last 10 months in particular, he says, Robbins pulled away from the pack. “What Chuck did so well was demonstrate the character you want out of your CEO.” Chambers again held up “vision,” “strategy,” and execution,” as key markers of success. “I tend to be more command and control, telling people to make it so” Chambers says with a touch of self-deprecation. Robbins, on the other hand, “makes the process part of his decision,” he says, mentioning his successor’s ability to coordinate complex solutions.

Chambers adds: “He’ll make the changes that need to be made.”

What might those changes be? There are hints. Despite acquiring many businesses over the course of its history, Cisco has never quite found one to replace its core moneymaker: networking and switching. Some believe the new CEO will set out to adjust the company’s prioritize. “In many cases where the CEO has been very acquisitive, the next guy pares down and refocuses the company,” an analyst tells Reuters, “and that is what I would be expecting with this change.”

Indeed, one cannot ignore how Chambers touts “execution” as Robbin’s premier trait. It’s a term that connotes not only an ability to produce, but also, to some ears, an axe. In its last earnings call, the company beat expectations, but announced that it would be slashing thousands of jobs. Perhaps one can expect the new CEO similarly to hone in on certain areas and cut the deadweight. That would would fit the analyst’s thesis.

Robbins says he’s not sure what he’ll prioritize just yet. But his track record provides some clues. He was integral, according to his company biography, as “a key sponsor for the Sourcefire and Meraki acquisitions.” Those business, in the security and collaboration spaces, respectively, may signal enticing areas of growth for the equipment maker.

Sendoff

As his decades-long reign enters its twilight days, Chambers is not a trace of wistful, at least as far as his tone of voice is concerned. At age 65, he is just as emphatic as ever about the opportunities presented by technological innovation. “We’re about to have a chance to have a repeat of the ’90s with the digital revolution that is occurring,” he says, harkening back to the comment made at the beginning of the call. He then turns his attention to his heir. “Chuck, you’re going be a great leader here,” he says. “I couldn’t be more excited to be your coach.”

With that, he adds an avuncular exhortation: “Take us to the number one IT company.”

Robbins replies in kind. “John, I also want to thank you,” he says. “You built this into one of the most successful and admired companies in history at one point.”

He adds: “My goal, candidly, is to make the next decade better than the last two.”

About the Author
Robert Hackett
By Robert Hackett
Instagram iconLinkedIn iconTwitter icon
See full bioRight Arrow Button Icon
Add Fortune on Google for similar content.

Latest in Tech

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • TikTok icon
  • YouTube icon

Latest in Tech

Man in a suit gesturing
Big TechAmazon
Andy Jassy said Amazon will spend $220 billion this year—and still won’t have enough capacity to meet demand
By Amanda GerutJuly 30, 2026
7 hours ago
Tim Cook signed off on his final Apple earnings call with a warning about a ‘hundred year flood’ in memory chip pricing
Big TechApple
Tim Cook signed off on his final Apple earnings call with a warning about a ‘hundred year flood’ in memory chip pricing
By Alexei OreskovicJuly 30, 2026
7 hours ago
nyse
InvestingMarkets
Microsoft’s $480 billion rally fuels a debate: Financial nihilism or the true AI moat finally coming into view?
By Nick LichtenbergJuly 30, 2026
11 hours ago
Man with glasses and a black collared shirt
Big TechMicrosoft
Microsoft’s stock has biggest one-day gain since 2008, adding $480 billion in market value as cloud business booms
By Amanda GerutJuly 30, 2026
12 hours ago
Visitor look at their phone next to an Open AI's logo during the Mobile World Congress (MWC), the telecom industry's biggest annual gathering, in Barcelona on February 26, 2024. The world's biggest mobile phone fair throws open its doors in Barcelona with the sector looking to artificial intelligence to try and reverse declining sales. (Photo by PAU BARRENA / AFP) (Photo by PAU BARRENA/AFP via Getty Images)
Startups & VentureOpenAI
‘I’m just stuck’: Meet the former OpenAI researcher sitting on $700K of equity that he says is overvalued
By Eva RoytburgJuly 30, 2026
13 hours ago
OpenAI CEO Sam Altman walking.
AIEye on AI
As the AI industry calls for help to “pace” AI development. Has OpenAI already hit pause on some development?
By Beatrice NolanJuly 30, 2026
15 hours ago

Most Popular

He worked 100-hour weeks to save a nearly bankrupt boat company. At 83, he’s just turned down $400 million for it—and gave it all to charity instead
Success
He worked 100-hour weeks to save a nearly bankrupt boat company. At 83, he’s just turned down $400 million for it—and gave it all to charity instead
By Preston ForeJuly 29, 2026
2 days ago
Costco's $14 million email settlement: Who qualifies for an up-to $500 payment and how to claim before the Aug. 24 deadline
Retail
Costco's $14 million email settlement: Who qualifies for an up-to $500 payment and how to claim before the Aug. 24 deadline
By Sydney LakeJuly 29, 2026
2 days ago
Mamdani’s pied-à-terre tax was designed to hit the wealthy, but it’s sending most New Yorkers to their estate lawyers
Real Estate
Mamdani’s pied-à-terre tax was designed to hit the wealthy, but it’s sending most New Yorkers to their estate lawyers
By Catherina GioinoJuly 30, 2026
1 day ago
Current price of oil as of July 30, 2026
Personal Finance
Current price of oil as of July 30, 2026
By Joseph HostetlerJuly 30, 2026
21 hours ago
'Am I paying for the vibes?' Gen Z says it hates capitalism, but their spending patterns show they just don't like being ripped off
Retail
'Am I paying for the vibes?' Gen Z says it hates capitalism, but their spending patterns show they just don't like being ripped off
By Nick LichtenbergJuly 30, 2026
21 hours ago
The millennial generation is split in 2: an older crowd with boomer-style comfort, a younger set going 'back to the early 1900s'
Real Estate
The millennial generation is split in 2: an older crowd with boomer-style comfort, a younger set going 'back to the early 1900s'
By Nick LichtenbergJuly 25, 2026
6 days ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.