• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

Trendingnow

1

Jeff Bezos pledged $10 billion for climate change. With the 2030 clock ticking, his wife, Lauren Sánchez Bezos, is leading the charge to spend it

2

Anne Hathaway says she was spammed with ChatGPT-written thank you notes after hiring for a recent role: ‘Nobody on that list gets that job’

3

Microsoft boss Steve Ballmer publicly dismissed Chrome as a 'rounding error'—but Google’s CEO says he used the jab as fuel to win the browser-wars

1

Jeff Bezos pledged $10 billion for climate change. With the 2030 clock ticking, his wife, Lauren Sánchez Bezos, is leading the charge to spend it

2

Anne Hathaway says she was spammed with ChatGPT-written thank you notes after hiring for a recent role: ‘Nobody on that list gets that job’

3

Microsoft boss Steve Ballmer publicly dismissed Chrome as a 'rounding error'—but Google’s CEO says he used the jab as fuel to win the browser-wars
Arts & EntertainmentMovies

A Gen Z YouTube mogul’s $10 million horror movie almost beat Star Wars at the box office this weekend

By
Lindsey Bahr
Lindsey Bahr
and
The Associated Press
The Associated Press
Down Arrow Button Icon
By
Lindsey Bahr
Lindsey Bahr
and
The Associated Press
The Associated Press
Down Arrow Button Icon
May 31, 2026, 2:07 PM ET
This image released by A24 shows Renate Reinsve in a scene from "Backrooms."
This image released by A24 shows Renate Reinsve in a scene from "Backrooms." A24 via AP
Add Fortune on Google for similar content.

Young audiences turned out in droves to movie theaters around the country this weekend. It wasn’t for the big budget “Star Wars” movie, “The Mandalorian and Grogu, ” which fell sharply in its second weekend, however, but for a small budget horror from a 20-year-old first-time filmmaker that began on the internet.

Recommended Video

“Backrooms,” released by A24 in 3,442 locations in the U.S. and Canada, made an astonishing $81.5 million in its first three days in theaters, according to studio estimates on Sunday. That’s just a few hundred thousand dollars shy of what “The Mandalorian and Grogu” earned in its first three days last weekend; And “Backrooms,” which was directed and co-written by YouTube creator Kane Parsons, cost only $10 million to produce.

The wild success of “Backrooms” didn’t even hurt “Obsession,” which is also the directorial debut of a YouTuber, Curry Barker, who is only 26. Three weekends in, “Obsession,” a movie that cost less than $1 million to make, still hasn’t dropped below its opening weekend earnings. This weekend, it was up 10% with another $26.4 million for a second-place finish, leaving Star Wars, the legacy franchise movie from the veteran filmmaker and the Walt Disney Studios, in third with $25 million.

YouTube might not be the death of movie theaters after all. If this weekend is any indication, it could be the industry’s new great hope.

This is a weekend where theaters also hosted the debuts of “The Breadwinner,” a PG-rated family comedy starring the popular comedian Nate Bargatze, and “Pressure,” a solid World War II drama about the tense 72 hours before D-Day with Oscar-winner Brendan Fraser. But it was the 20-something YouTubers that drew the most crowds. And both “Backrooms” and “Obsession” were produced by Blumhouse-Atomic Monster.

Abhijay Prakash, the president of Blumhouse-Atomic Monster said that the weekend is both staggering and validation of their business, which has from the beginning championed original horror movies that appeal to younger audiences, and generated over $10 billion in box office to date.

He noted that they’ve made a point of looking for up and coming talent on YouTube and, knowing how Hollywood works, this weekend likely inspire a wave of copycats. But beyond that, he’s encouraged by the fact that the young creators who’ve already had enormous success online still value the cultural currency of theatrical movies.

“It’s a great sign of relevance for us,” Prakash said. “With some distance, we’ll probably look back at this as a real turning point.”

“Backrooms” started as a creepypasta — an internet-generated urban legend — before Parsons turned the concept, about a never-ending expanse of dull, depressing rooms and hallways, into a viral web series, which he made with the help of the open-source 3D graphics software Blender. It caught the attention of James Wan and Shawn Levy’s production companies who were interested in taking it to the next level; Soon a movie was in development with Chiwetel Ejiofor and Renate Reinsve starring.

It wasn’t just a domestic hit either; Including international showings, “Backrooms” has already made $118 million globally. A24 said Parsons is now the youngest director to have a No. 1 film globally. It’s also a record opening for the studio, whose previous high-water mark was “Civil War,” which opened to $25.5 million in 2024.

The R-rated film was well-reviewed by critics and drew a young and diverse crowd to theaters. According to exit polls, 86% of the audience was under 35, more than half were under 25 and 44% were under 21. Many attended in groups and there were reports of sold-out shows, packed theaters and repeat viewings. Audiences gave it a less-than-stellar B- CinemaScore, however.

But the buzz is still creating a frenzy of all ages, even teenagers, wanting to see “Backrooms.” Some theaters have even posted employees outside of the screens to make sure that anyone under 21 is accompanied by an adult. The same is true for the R-rated “Obsession,” which has now made $104.7 million in North America, and is now Focus Features’ highest grossing domestic release.

Luis Olloqui, the CEO of Cinépolis USA, which operates 26 theaters across the country — most of which are dine-in — said they’ve seen sellouts at many of their locations for both movies.

“We were a little worried that they would be competing for the same audience. It’s not the case,” Olloqui said. “It shows that when we have the right content, people from all ages are willing to go to the theater.”

“The Mandalorian and Grogu,” meanwhile, fell around 69% from its opening last weekend. The movie has now made $246.6 million globally.

“Michael” landed in fourth place with $11.7 million in its sixth weekend — the musical biopic has made $339.9 million domestically to date. “The Breadwinner,” released by Sony, rounded out the top five with an estimated $7.5 million. ”Pressure” opened in seventh place with $5.8 million.

Outside of the top 10 was the heist-romance “Tuner,” which expanded to 452 theaters in its second weekend, earning a solid $1.7 million.

“Everyone’s asking what’s the next big thing in Hollywood for movies, and what can bring people back to the movie theater? And this may be it,” said Paul Dergarabedian, the head of marketplace trends for Comscore.

Top 10 movies by domestic box office

With final domestic figures being released Monday, this list factors in estimated ticket sales for Friday through Sunday at U.S. and Canadian theaters, according to Comscore:

1. “Backrooms,” $81.5 million.

2. “Obsession,” $26.4 million.

3. “Star Wars: The Mandalorian and Grogu,” $25 million.

4. “Michael,” $11.7 million.

5. “The Breadwinner,” $7.5 million.

6. “The Devil Wears Prada 2,” $5.9 million.

7. “Pressure,” $5.8 million.

8. “The Sheep Detectives,” $4.6 million.

9. “Passenger,” $2.6 million.

10. “Mortal Kombat II,” $2 million.

The Fortune 500 Innovation Forum will convene Fortune 500 executives, U.S. policy officials, top founders, and thought leaders to help define what’s next for the American economy, Nov. 16-17 in Detroit. Apply here.
About the Authors
By Lindsey Bahr
See full bioRight Arrow Button Icon
By The Associated Press
See full bioRight Arrow Button Icon
Add Fortune on Google for similar content.

Latest in Arts & Entertainment

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Arts & Entertainment

b
Arts & EntertainmentBarack Obama
The first 100 visitors to the Obama Presidential center got a surprise: Barack and Michelle
By Claire Savage and The Associated PressJune 20, 2026
5 hours ago
us
North AmericaWorld Cup
U.S. Mens National Team wins consecutive World Cup games for first time since 1930, one goal away from record
By Andrew Destin and The Associated PressJune 20, 2026
5 hours ago
c
EuropeObituary
Claude Guillemot, who built Ubisoft into a gaming empire, dies at 69 in plane crash
By Angela Charlton and The Associated PressJune 20, 2026
5 hours ago
j
Arts & EntertainmentObituary
James Burrows, director who defined the American sitcom from ‘Cheers’ to ‘Friends,’ dies at 85
By Beth Harris and The Associated PressJune 20, 2026
5 hours ago
Female student reading in empty classroom auditorium, low angle view
EconomyColleges and Universities
The Great Recession’s missing children are finally bringing college’s financial crisis into sight. Welcome to the ‘enrollment volatility’ era
By Tristan BoveJune 20, 2026
14 hours ago
Pico Lopes #4 of Cabo Verde looks on during the FIFA World Cup 2026
SuccessCareers
Cape Verde’s Roberto Lopes was working at a bank when he was recruited on LinkedIn to play soccer—he thought it was spam, now he’s at the World Cup
By Preston ForeJune 20, 2026
15 hours ago

Most Popular

Jeff Bezos pledged $10 billion for climate change. With the 2030 clock ticking, his wife, Lauren Sánchez Bezos, is leading the charge to spend it
Environment
Jeff Bezos pledged $10 billion for climate change. With the 2030 clock ticking, his wife, Lauren Sánchez Bezos, is leading the charge to spend it
By Sydney LakeJune 19, 2026
1 day ago
Anne Hathaway says she was spammed with ChatGPT-written thank you notes after hiring for a recent role: ‘Nobody on that list gets that job’
Success
Anne Hathaway says she was spammed with ChatGPT-written thank you notes after hiring for a recent role: ‘Nobody on that list gets that job’
By Orianna Rosa RoyleJune 18, 2026
3 days ago
Microsoft boss Steve Ballmer publicly dismissed Chrome as a 'rounding error'—but Google’s CEO says he used the jab as fuel to win the browser-wars
Success
Microsoft boss Steve Ballmer publicly dismissed Chrome as a 'rounding error'—but Google’s CEO says he used the jab as fuel to win the browser-wars
By Preston ForeJune 17, 2026
3 days ago
The Great Recession’s missing children are finally bringing college’s financial crisis into sight. Welcome to the ‘enrollment volatility’ era
Economy
The Great Recession’s missing children are finally bringing college’s financial crisis into sight. Welcome to the ‘enrollment volatility’ era
By Tristan BoveJune 20, 2026
14 hours ago
Nvidia CEO Jensen Huang says electricians and plumbers will be needed by the hundreds of thousands in the new working world
Success
Nvidia CEO Jensen Huang says electricians and plumbers will be needed by the hundreds of thousands in the new working world
By Preston ForeJune 20, 2026
10 hours ago
The man who lived through the fall of the Soviet Union and helped wealthy Chinese move to Canada sees a familiar picture in America
Success
The man who lived through the fall of the Soviet Union and helped wealthy Chinese move to Canada sees a familiar picture in America
By Nick LichtenbergJune 17, 2026
4 days ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.