• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

Trendingnow

1

Analysts expected oil to surge above $200 but China has quietly kept prices half of that—and can’t for much longer

2

Corporate America has been draining the world's water. Matt Damon's new campaign calls on Gap, Starbucks, and Amazon to help give it back

3

Marc Lore’s robots make 500 burrito bowls an hour. A human can make 45

1

Analysts expected oil to surge above $200 but China has quietly kept prices half of that—and can’t for much longer

2

Corporate America has been draining the world's water. Matt Damon's new campaign calls on Gap, Starbucks, and Amazon to help give it back

3

Marc Lore’s robots make 500 burrito bowls an hour. A human can make 45
Tech

Everything to know about Google’s new wireless service

By
Christina Austin
Christina Austin
and
Victor Luckerson
Victor Luckerson
Down Arrow Button Icon
By
Christina Austin
Christina Austin
and
Victor Luckerson
Victor Luckerson
Down Arrow Button Icon
April 22, 2015, 3:55 PM ET

This post is in partnership with Time. The article below was originally published at Time.com.

Google (GOOG) is already an Internet Service Provider and a pay-TV operator. Now it’s expanding to become a wireless carrier as well.

Google unveiled Wednesday a new cell phone service dubbed Project Fi, which offers the same basic functionality as traditional wireless carriers, such as voice, text and Internet access, at a lower price than many common plans.

Here’s a primer on everything you need to know about Google’s Project Fi:

What exactly does Project Fi offer?

Project Fi offers a basic cell phone plan that includes unlimited domestic talk and text and unlimited international texts for $20 per month. International calls will cost $.20 per minute. Subscribers can add a monthly allotment of 1GB of data for $10 month, and increase the allotment by $10 per gigabyte.

One thing that makes Fi different from many mainstream carriers is that any data a customer doesn’t use shows up as a credit on their next bill — each 100MB is worth $1. There are also no overage penalties, as extra data use is charged at the same rate as data that is part of the plan. And, in a nice plus for international travelers, mobile data costs the same $10/GB in more than 120 countries.

How will Project Fi differ from what traditional wireless carriers offer?

Google’s service will switch between different high-speed wireless networks operated by Sprint (S) and T-Mobile (TMUS), depending on which is stronger in a given area. In addition to regular cellular coverage, phones on Project Fi will switch to Wi-Fi networks when available to place calls and access the Internet without using up customers’ data plans.

Using Wi-Fi for voice service is becoming an increasingly popular strategy in the telco industry — Cablevision (CVC) recently unveiled a cell phone service that is entirely reliant on Wi-Fi connections and costs $30 per month.

What do I need to get Project Fi?

Right now, you can only use Project Fi with a Nexus 6, Google’s flagship Android phone. The Nexus 6 costs $649 for the 32GB version. Unlike traditional carriers, Google isn’t offering a subsidy on the phone in exchange for a two-year contract commitment (Project Fi is contract-free).

However, customers can pay for the device over the course of two years if they pass a credit check. And if you already own a Nexus 6, it’ll work on Project Fi.

How is Google able to build the infrastructure to offer cell phone service?

Google isn’t building its own cell phone towers for Project Fi. Instead, it operates on networks already operated by Sprint and T-Mobile. The big wireless carriers already make lots of money by effectively renting access to their networks to smaller carriers, who then resell that service to consumers using different branding.

Google, of course, could be a much bigger long-term threat to the wireless industry than the typical small-scale operator. But Sprint has reserved the right to renegotiate its deal with Google if the search giant gains a large number of subscribers, according to the Wall Street Journal.

Why would Google want to be a wireless carrier?

Google’s primary interest as a company is getting people on the Internet so that they can make Google searches and be served ads, which is how Google makes money. Developing new ways to make Internet access cheaper, faster or more reliable creates more opportunities for users to feed into Google’s core business.

Google likely doesn’t have aspirations to become the next AT&T (T) or Comcast–those firms have incredibly high infrastructure costs and often contentious relationships with their customer base because of the high fees they charge. Rather, Google wants to tip the scales to force the giants in telecommunications to offer better service. This is already happening with Google Fiber, Google’s high-speed Internet service, which has prompted Time Warner Cable (TWC) to boost Internet speeds for its own customers in places like Charlotte, N.C.

How will this affect the other carriers?

For now, any impact will be small, because Project Fi is only available on the Nexus 6. T-Mobile and Sprint will actually benefit financially because Google is paying them for their networks, and those companies will have the leverage to stamp out Google’s service if it develops in ways they don’t like. But in the long run, Google’s presence could force carriers to offer customers plans that are cheaper and more flexible. T-Mobile has already been filling this disruptive role in the telco industry through its aggressive Uncarrier plan.

About the Authors
By Christina Austin
See full bioRight Arrow Button Icon
By Victor Luckerson
See full bioRight Arrow Button Icon

Latest in Tech

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Tech

Why is it so hard to get ROI from AI? Because building from first principles isn’t easy
NewslettersEye on AI
Why is it so hard to get ROI from AI? Because building from first principles isn’t easy
By Jeremy KahnJune 11, 2026
4 hours ago
SpaceX lowballed its bankers on fees. Goldman Sachs has another way to win big
Startups & VentureFinance
SpaceX lowballed its bankers on fees. Goldman Sachs has another way to win big
By Shawn TullyJune 11, 2026
5 hours ago
Three ways that Asia’s enterprises are adopting AI—and where they are falling behind
CommentaryOracle
Three ways that Asia’s enterprises are adopting AI—and where they are falling behind
By Garrett IlgJune 11, 2026
7 hours ago
Dr. Shiv Rao speaks
Startups & VentureHealth
Abridge wants to be the operating system for medicine—and NVIDIA and Eli Lilly are helping build it
By Lily Mae LazarusJune 11, 2026
9 hours ago
Silicon Valley insiders warn U.S. defense supply chain is unprepared for modern warfare
AIBrainstorm Tech
Silicon Valley insiders warn U.S. defense supply chain is unprepared for modern warfare
By Sebastian HerreraJune 11, 2026
10 hours ago
Exclusive: Consumer device giant LG Electronics to launch blockchain to place and sell ads
CryptoBlockchain
Exclusive: Consumer device giant LG Electronics to launch blockchain to place and sell ads
By Jack Kubinec and Ben WeissJune 11, 2026
10 hours ago

Most Popular

Analysts expected oil to surge above $200 but China has quietly kept prices half of that—and can’t for much longer
Energy
Analysts expected oil to surge above $200 but China has quietly kept prices half of that—and can’t for much longer
By Sasha RogelbergJune 10, 2026
1 day ago
Corporate America has been draining the world's water. Matt Damon's new campaign calls on Gap, Starbucks, and Amazon to help give it back
Environment
Corporate America has been draining the world's water. Matt Damon's new campaign calls on Gap, Starbucks, and Amazon to help give it back
By Catherina GioinoJune 9, 2026
3 days ago
Marc Lore’s robots make 500 burrito bowls an hour. A human can make 45
Innovation
Marc Lore’s robots make 500 burrito bowls an hour. A human can make 45
By Amanda GerutJune 9, 2026
2 days ago
Current price of oil as of June 11, 2026
Personal Finance
Current price of oil as of June 11, 2026
By Joseph HostetlerJune 11, 2026
15 hours ago
Pentagon accuses Alibaba, Baidu and BYD, three of China's biggest companies, of supporting the Chinese military
Asia
Pentagon accuses Alibaba, Baidu and BYD, three of China's biggest companies, of supporting the Chinese military
By Kate O'Keeffe and BloombergJune 8, 2026
3 days ago
Costco CEO Ron Vachris rose from forklift driver to the C-suite without a college degree: ‘Don’t chase a title’ is the career advice that got him there
Success
Costco CEO Ron Vachris rose from forklift driver to the C-suite without a college degree: ‘Don’t chase a title’ is the career advice that got him there
By Preston ForeJune 8, 2026
4 days ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.