• Home
  • News
  • Fortune 500
  • Tech
  • Finance
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
Commentary

How failure helped me start my own business

By
Maren Kate Donovan
Maren Kate Donovan
Down Arrow Button Icon
By
Maren Kate Donovan
Maren Kate Donovan
Down Arrow Button Icon
April 9, 2015, 11:00 AM ET
Courtesy of Maren Kate Donovan

MPW Insider is an online community where the biggest names in business and beyond answer timely career and leadership questions. Today’s answer for: How should every successful woman deal with rejection? is written by Maren Kate Donovan, CEO of Zirtual.

If I knew in my younger years what I do now about being rejected, I would have saved myself countless hours of disappointment (while on the verge of tears) simply because I heard the word no. Then, a simple quote from a mentor of mine completely flipped how I view rejection on its head: The successful become successful by hearing ‘no’ nine times a year and ‘yes’ once. Let that marinate for a second: you should expect to face rejection nine times more often than you succeed.

It’s a little statistic that I like to keep in mind. Whether the board shot down your proposal or the weekend getaway was overruled, gracefully dealing with rejection requires a reality check. I faced rejection many times while building Zirtual–first from Y Combinator and then by the Founder Institute. Both were huge blows to my confidence, but I stayed resilient. I challenged the Founder Institute rejection in a letter explaining why I thought Zirtual would be an excellent fit for the program. To my surprise, it worked! I went through the program in 2011, emerging with the knowledge and leadership skills necessary to build Zirtual for long term success.

Learning what rejection doesn’t mean is important. Rejection doesn’t mean never; it just means you may have to resort to plan B, C, or even D. Resilience without stubbornness is how I get through rejection. And if I’m invested in an idea, I’ll see it through until someone points out a critical flaw I missed or I realize option B is better.

Read all answers to the MPW Insider question: How should every successful woman deal with rejection?

Why women need to stop holding back at workby Gloria Cordes Larson, president of Bentley University.

So you didn’t get the promotion. What’s next? by Debbie Messemer, managing partner at KPMG San Francisco.

Why even the best employees need to experience failurebyPerry Yeatman, CEO of Perry Yeatman Global Partners.

You’ve made a mistake at work. Now what?by Stacia Pierce, CEO of Ultimate Lifestyle Enterprises.

How rejection made me a better employee (27 years later) by Liz Wiseman, president of Wiseman Group.

How to bounce back from rejection at workby Kathy Collins, CMO at H&R Block.

The upside of failure by Cathy Baron Tamraz, chairwoman and CEO of Business Wire.

3 steps to overcome rejection at work by Shiza Shahid, co-founder and ambassador of Malala Fund

How to avoid overreacting at workby Mary Civiello, president of Civiello Communications Group.

Why the best leaders are defined by their failuresby Alyse Nelson, CEO and co-founder of Vital Voices Global Partnership.

5 stages of rejection (and how to deal) by Beth Fisher-Yoshida, director of Negotiation and Conflict Resolution Program at Columbia University.

Keep making mistakes at work? Here’s how to recover by Kathy Bloomgarden, CEO of Ruder Finn.

How to successfully deal with rejection at work by Beth Monaghan, principal and co-founder of InkHouse.

How to shake off rejection like Taylor Swift by Beth Comstock, senior vice president and CMO of General Electric.

Watch more business news from Fortune:

About the Author
By Maren Kate Donovan
See full bioRight Arrow Button Icon

Latest in Commentary

Matt Rogers
CommentaryInfrastructure
I built the first iPhone with Steve Jobs. The AI industry is at risk of repeating an early smartphone mistake
By Matt RogersDecember 4, 2025
7 hours ago
Jerome Powell
CommentaryFederal Reserve
Fed officials like the mystique of being seen as financial technocrats, but it’s time to demystify the central bank
By Alexander William SalterDecember 4, 2025
7 hours ago
Rakesh Kumar
CommentarySemiconductors
China does not need Nvidia chips in the AI war — export controls only pushed it to build its own AI machine
By Rakesh KumarDecember 3, 2025
1 day ago
Rochelle Witharana is Chief Financial and Investment Officer for The California Wellness Foundation
Commentarydiversity and inclusion
Fund managers from diverse backgrounds are delivering standout returns and the smart money is slowly starting to pay attention
By Rochelle WitharanaDecember 3, 2025
1 day ago
Ayesha and Stephen Curry (L) and Arndrea Waters King and Martin Luther King III (R), who are behind Eat.Play.Learn and Realize the Dream, respectively.
Commentaryphilanthropy
Why time is becoming the new currency of giving
By Arndrea Waters King and Ayesha CurryDecember 2, 2025
2 days ago
Trump
CommentaryTariffs and trade
The trade war was never going to fix our deficit
By Daniel BunnDecember 2, 2025
2 days ago

Most Popular

placeholder alt text
Economy
Two months into the new fiscal year and the U.S. government is already spending more than $10 billion a week servicing national debt
By Eleanor PringleDecember 4, 2025
10 hours ago
placeholder alt text
North America
Jeff Bezos and Lauren Sánchez Bezos commit $102.5 million to organizations combating homelessness across the U.S.: ‘This is just the beginning’
By Sydney LakeDecember 2, 2025
2 days ago
placeholder alt text
Economy
Ford workers told their CEO 'none of the young people want to work here.' So Jim Farley took a page out of the founder's playbook
By Sasha RogelbergNovember 28, 2025
6 days ago
placeholder alt text
Success
‘Godfather of AI’ says Bill Gates and Elon Musk are right about the future of work—but he predicts mass unemployment is on its way
By Preston ForeDecember 4, 2025
5 hours ago
placeholder alt text
North America
Anonymous $50 million donation helps cover the next 50 years of tuition for medical lab science students at University of Washington
By The Associated PressDecember 2, 2025
2 days ago
placeholder alt text
Economy
Scott Bessent calls the Giving Pledge well-intentioned but ‘very amorphous,’ growing from ‘a panic among the billionaire class’
By Nick LichtenbergDecember 3, 2025
1 day ago
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Leadership
  • Success
  • Tech
  • Asia
  • Europe
  • Environment
  • Fortune Crypto
  • Health
  • Retail
  • Lifestyle
  • Politics
  • Newsletters
  • Magazine
  • Features
  • Commentary
  • Mpw
  • CEO Initiative
  • Conferences
  • Personal Finance
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map

© 2025 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.