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Analysts expected oil to surge above $200 but China has quietly kept prices half of that—and can’t for much longer

2

Pentagon accuses Alibaba, Baidu and BYD, three of China's biggest companies, of supporting the Chinese military

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Marc Lore’s robots make 500 burrito bowls an hour. A human can make 45
RetailYum Brands

KFC’s parent company is going for Chick-fil-A’s throat

By
Benjamin Snyder
Benjamin Snyder
Managing Editor
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By
Benjamin Snyder
Benjamin Snyder
Managing Editor
Down Arrow Button Icon
April 2, 2015, 10:38 AM ET
Courtesy of Super Chix

KFC and Taco Bell parent company Yum! Brands appears to have plans in the works to chip away at Chick-fil-A’s dominance in the U.S.

Yum! has been slowly opening a new franchise called Super Chix, that sells chicken sandwiches, fries and custard, a clear shot at Chick-fil-A’s own offerings. Super Chix is opening a second location in Texas this month after its first store opened this year, Business Insider reports.

Here are some of the glowing reviews for Super Chix’s first location, as collected by Business Insider:

The last original chicken sandwich’ is their slogan. I can clearly see why after I finished lunch there this afternoon. The quality is phenomenal and at a more than decent price!”

I love how fresh the food is; the food is refreshing in a way most fast food isn’t. You don’t leave and feel worse after eating at Super Chix; you leave and then wish you had another serving of Super Chix.

But not all appear to be totally enthused by the chain’s offerings. One person, Erin O. of Plano, Texas, gave the chicken joint a one-star rating and an unsavory account of the food. “The chicken in the chicken strips was oddly textured, like there was a lot of tendons in it? Urk. And the breading was oddly sweet. I totally get the references to chick-fil-a now… it’s similar yet different, and not quite in a good way,” she wrote.

In 2012, Chick-fil-A overtook KFC as top chicken chain, according to CNBC. Yum! Brands posted earnings in February that failed to meet analysts’ expectations. The company reported earnings of 61 cents per share, while analysts expected 66 cents per share. But Taco Bell saw 6% same-restaurant sales growth, which beat analyst expectations of 3.6%.

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About the Author
By Benjamin SnyderManaging Editor
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Benjamin Snyder is Fortune's managing editor, leading operations for the newsroom.

Prior to rejoining Fortune, he was a managing editor at Business Insider and has worked as an editor for Bloomberg, LinkedIn and CNBC, covering leadership stories, sports business, careers and business news. He started his career as a breaking news reporter at Fortune in 2014.

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