McDonald’s is now selling apparel featuring its signature sandwich, the Big Mac. The fast food retailer unveiled the new clothing on a Swedish website this week, along with a range of similarly-styled products including bedding and wallpaper. There’s even a dog coat.
The products showcase a Warhol-esque design of dozens of Big Macs in a linear pattern. But if you try to buy the goods from McDonald’s Swedish website, be prepared to fail — delivery to the U.S. doesn’t seem to be an option.
The Big Mac collection isn’t a joke, AdWeek reports, despite the release coming right around the corner from April Fool’s Day. Instead, it’s part “of a global day of McDonald’s hijinks” called imlovinit24, a marketing campaign taking place in 24 cities around the world.
The flashy new McPants come as McDonald’s has been struggling financially in recent months. The company reported in a 21% decline in quarterly profit in January. Revenue, meanwhile, fell 7% to $6.57 billion, while net income slid to $1.1 billion from $1.4 billion a year ago.
“Over the next 12 months, our charge is to ensure that we are adapting to the changing marketplace,” CEO Don Thompson said in a statement at the time. Shortly thereafter, Thompson announced he’d be stepping down as McDonalds CEO after less than three years.
