• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

Trendingnow

1

The millennial generation is split in 2: an older crowd with boomer-style comfort, a younger set going 'back to the early 1900s'

2

Trump pulls back after Iran crosses his red line as U.S. military breaks two-week streak of airstrikes amid talks for potential Hormuz deal

3

College-educated women are snapping up the highest-earning men without college degrees, leaving the rest further behind

1

The millennial generation is split in 2: an older crowd with boomer-style comfort, a younger set going 'back to the early 1900s'

2

Trump pulls back after Iran crosses his red line as U.S. military breaks two-week streak of airstrikes amid talks for potential Hormuz deal

3

College-educated women are snapping up the highest-earning men without college degrees, leaving the rest further behind
TechSnapchat

I was right and wrong about Snapchat

By
Dan Primack
Dan Primack
Down Arrow Button Icon
By
Dan Primack
Dan Primack
Down Arrow Button Icon
February 18, 2015, 4:14 PM ET
Vanity Fair New Establishment Summit - Day 1
SAN FRANCISCO, CA - OCTOBER 08: Bloomberg LP Founder Michael Bloomberg and Snapchat CEO Evan Spiegel speak onstage during "Disrupting Information and Communication" at the Vanity Fair New Establishment Summit at Yerba Buena Center for the Arts on October 8, 2014 in San Francisco, California. (Photo by Michael Kovac/Getty Images for Vanity Fair)Photograph by Michael Kovac — Getty Images for Vanity Fair
Add Fortune on Google for similar content.

The week’s big tech finance news is that Snapchat is in talks to raise upwards of $500 million in new funding at a valuation that could top $19 billion. Or at least that it is receiving inbound interest to that effect from prospective investors, but has not yet decided whether or not to get the lawyers involved:

FWIW, @Snapchat not proactively raising @ $19B, but fielding multiple investor term sheets w/ figures in that range, per my sources. (1/2)

— Kayla Tausche (@kaylatausche) February 18, 2015

No word on whether @Snapchat will take new $$ after just raising. Told it's cautious re: new investors & dilution. (2/2) @SquawkAlley

— Kayla Tausche (@kaylatausche) February 18, 2015

My initial reaction to the news wasn’t to shake my head in wonder, nor to ponder which mutual funds will stray even further from their formal investment strategies. Instead, it was to gloat.

When Snapchat spurned Facebook’s (FB) $3 billion takeover offer in late 2013, I defended the company and CEO Evan Speigel from those who questioned their sanity:

Snapchat and its investors seem to believe that this company is the next generation of social networking — not an add-on to the dominant incumbent. Snapchat is about immediate/disposable communication, not permanent record-keeping.

Yes, some of that means sexting. But think about all of the conversations you had as a teenager that you wouldn’t have voluntarily put out for public consumption (not only for your parents, but even for many of your friends). And, for millennials, a lot of that communication comes via photo, rather than via voice (or even text — save, perhaps, for a quick caption).

In other words, Snapchat is providing its users exactly what existing services like Facebook and Twitter and Tumble are not. Not surprisingly, some people close to the company say that Snapchat’s depth of engagement is off the charts. Sure the core technology itself is fairly simple. So is Twitter’s (TWTR) — a company that also wasn’t monetizing 2.5 years into its existence.

Today, it looks like Mark Zuckerberg was trying to get a bargain on Snapchat, much like he got by buying Instagram for only $1 billion in 2012. And Snapchat had more faith in itself than did many of the pundits (save for those like yours truly).

On the other hand…

Just over one year after the Facebook offer, Snapchat faced a large data breach related to its Find Friends feature, whereby black hats could match a batch of random phone numbers to Snapchat users.

Its response was explanatory, but without any apparent remorse (even though Snapchat had been previously warned about the security vulnerability). To me, the glaring lack of apology reflected very poorly on Snapchat’s CEO. So I wrote the following:

If Evan Spiegel is disinclined to apologize, or doesn’t feel he should, then perhaps he really isn’t up for the job. Whenever a 20-something CEO is replaced in Silicon Valley, people often say that he has been replaced by an “adult.” It’s usually both paternalistic and patronizing, but perhaps appropriate when the 20-something is not mature enough to say “I’m sorry.”

In hindsight, the idea of Snapchat canning Evan Spiegel was even more sophomoric than the idea that it should have taken Facebook’s money and run (it’s too bad that blog posts can’t just disappear like snaps).

For starters, Snapchat’s rapid and sustained user growth — which also sparked its valuation growth — did not happen with a leadership vacuum at the top. Speigel gets credit. Second, the company has continued to innovate via features like Stories and Discover – and also begun to feature advertising (i.e., generate revenue).

Lastly, Spiegel was a victim of the Sony email hack, based on the fact that Sony Entertainment CEO Michael Lynton sits on the Snapchat board of directors. And unlike many other execs who had their private conversations made public, Spiegel came out looking like a mature and reasoned professional who wasn’t prone to rash decisions. Or, as Lynton wrote to another one of Snapchat’s board members, “I couldn’t have written this at 23. Very impressive.”

So I’ve been right, and I’ve been wrong. That makes my next post about Snapchat — likely about that $19 billion valuation, should it come to pass — the tiebreaker on whether or not I know what I’m talking about.

Sign up for Term Sheet, Dan’s email newsletter on deals and deal-makers.

About the Author
By Dan Primack
See full bioRight Arrow Button Icon
Add Fortune on Google for similar content.

Latest in Tech

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • TikTok icon
  • YouTube icon

Latest in Tech

China’s Moonshot, Z.AI, and DeepSeek are challenging U.S. AI labs—and beating them on cost
MagazineChina
China’s Moonshot, Z.AI, and DeepSeek are challenging U.S. AI labs—and beating them on cost
By Nicholas GordonJuly 26, 2026
1 hour ago
Big Tech earnings slam into a market in revolt over AI spending
Big Techearnings
Big Tech earnings slam into a market in revolt over AI spending
By Jeran Wittenstein, Ryan Vlastelica and BloombergJuly 26, 2026
4 hours ago
James Cameron tried to warn us: ‘Skynet Day’ is now shorthand for OpenAI’s agent going rogue and hacking into a startup
AIOpenAI
James Cameron tried to warn us: ‘Skynet Day’ is now shorthand for OpenAI’s agent going rogue and hacking into a startup
By Laurie Kellman, Lindsey Bahr and The Associated PressJuly 26, 2026
4 hours ago
Jeff Bezos says being lazy, not working hard, is the root of anxiety: ‘The stress goes away the second I take that first step’
SuccessJeff Bezos
Jeff Bezos says being lazy, not working hard, is the root of anxiety: ‘The stress goes away the second I take that first step’
By Sydney LakeJuly 26, 2026
9 hours ago
A Gen Xer sold his company for $1.6 billion. He kept less than $100 million and gave the rest away because he doesn’t ‘believe in billionaires’
SuccessHow I made my first million
A Gen Xer sold his company for $1.6 billion. He kept less than $100 million and gave the rest away because he doesn’t ‘believe in billionaires’
By Orianna Rosa RoyleJuly 26, 2026
9 hours ago
The Trump administration has accrued roughly $26.7 billion across 30 equity or quasi-equity deals
EconomyDonald Trump
The U.S. government invested $27 billion in corporate stakes. Good luck finding them
By Eva RoytburgJuly 26, 2026
10 hours ago

Most Popular

The millennial generation is split in 2: an older crowd with boomer-style comfort, a younger set going 'back to the early 1900s'
Real Estate
The millennial generation is split in 2: an older crowd with boomer-style comfort, a younger set going 'back to the early 1900s'
By Nick LichtenbergJuly 25, 2026
1 day ago
Trump pulls back after Iran crosses his red line as U.S. military breaks two-week streak of airstrikes amid talks for potential Hormuz deal
Middle East
Trump pulls back after Iran crosses his red line as U.S. military breaks two-week streak of airstrikes amid talks for potential Hormuz deal
By Jason MaJuly 25, 2026
1 day ago
College-educated women are snapping up the highest-earning men without college degrees, leaving the rest further behind
Economy
College-educated women are snapping up the highest-earning men without college degrees, leaving the rest further behind
By Mia OsmonbekovJuly 26, 2026
12 hours ago
An 11-year-old is cleaning his neighbors' trash cans for $10 each—he now has 100K followers as teens face the worst summer job market since 1948
Success
An 11-year-old is cleaning his neighbors' trash cans for $10 each—he now has 100K followers as teens face the worst summer job market since 1948
By Orianna Rosa RoyleJuly 25, 2026
2 days ago
'The demographic dividend of the last 40 years is ending': J.P. Morgan says the world is running out of the two things that kept interest rates down
Economy
'The demographic dividend of the last 40 years is ending': J.P. Morgan says the world is running out of the two things that kept interest rates down
By Eleanor PringleJuly 24, 2026
3 days ago
Startups are installing tiny data centers in people’s homes to reduce strain on the beleaguered electrical grid
Environment
Startups are installing tiny data centers in people’s homes to reduce strain on the beleaguered electrical grid
By Sasha RogelbergJuly 25, 2026
1 day ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.