• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

Trendingnow

1

'I literally was crying last night because I’m nervous about what I’m going to find out': a record 51% of Americans aren't 'cost secure' on health

2

Jeff Bezos pledged $10 billion for climate change. With the 2030 clock ticking, his wife, Lauren Sánchez Bezos, is leading the charge to spend it

3

The Great Recession’s missing children are finally bringing college’s financial crisis into sight. Welcome to the ‘enrollment volatility’ era

1

'I literally was crying last night because I’m nervous about what I’m going to find out': a record 51% of Americans aren't 'cost secure' on health

2

Jeff Bezos pledged $10 billion for climate change. With the 2030 clock ticking, his wife, Lauren Sánchez Bezos, is leading the charge to spend it

3

The Great Recession’s missing children are finally bringing college’s financial crisis into sight. Welcome to the ‘enrollment volatility’ era
Jeep

Renegade is the latest Jeep variant from a rebounding Fiat Chrysler

By
Doron Levin
Doron Levin
Down Arrow Button Icon
By
Doron Levin
Doron Levin
Down Arrow Button Icon
January 23, 2015, 3:35 PM ET
FCA US LLC Jeep Renegade
An off-road Mopar-equipped Jeep(R) Renegade to be displayed at the 2015 NAIAS in Detroit (PRNewsFoto/FCA US LLC) THIS CONTENT IS PROVIDED BY PRNewsfoto and is for EDITORIAL USE ONLY**Courtesy of PRNewsFoto/FCA US LLC/AP
Add Fortune on Google for similar content.

One of the most intriguing numbers issued a few weeks ago in Detroit by Fiat Chrysler Automobiles NV was 1,017,019.

That’s the number of Jeep-branded vehicles sold globally in 2014, an eye-opening total that stands in contrast to 337,716, the total number of Jeeps sold worldwide by the former Chrysler Group LLC when it filed for bankruptcy in 2009. FCA (FCA) forecasts that Jeep sales worldwide rise to 1.9 million in 2018.

A key strategic element of FCA’s push to reach the front ranks of the global auto business is its expansion of Jeep, a brand known from Rio de Janeiro to Shanghai that had underperformed relative to its potential under previous Chrysler managements. FCA’s latest thrust is its introduction of the Jeep Renegade, a small crossover built in Italy that will begin reaching U.S. showrooms in March.

Renegade will contend in the U.S. against models like Kia Soul, Chevrolet Trax and Nissan Juke, as well as Honda’s new HR-V, the latter soon to go on sale. These are entries in a red-hot market segment known as subcompact crossovers. In Europe it’s already grown to two million units annually, heading upward. In the U.S. the category has broken from the larger compact crossover segment that includes slightly larger models like the Ford Escape and Toyota RAV4 – a two million-unit segment that grew 14.5 percent last year in a market that was up about six percent.

The new Jeep shares its mechanical architecture (designed in Auburn Hills, Michigan) with the Fiat 500X crossover and is built in the same factory in Melfi, Italy. For the time being, Renegades sold in the U.S. will be imported from Italy. But FCA executives say they expect the new model to be a hit and will manufacture it in China as well as in a new factory in Brazil.

Jeff Schuster, senior vice president for forecasting for LMC Automotive told USA Today that Renegade “provides a lift to the brand.” Last year, Jeep’s new midsize crossover sold 178,508 units, almost as many as the slightly larger Grand Cherokee. Affection for crossovers of every size and flavor is intense and growing; and FCA has positioned itself to deliver what consumers are buying.

The new model looks and feels like a Jeep, with its characteristic seven-slotted grill, dating to 1941 when Ford was making military versions for use by American soldiers in World War II. Starting in price at about $18,000 for a two-wheel-drive version, a fully-loaded Trail Hawk edition with four-wheel-drive could cost as much as $30,000. Two engines are available, with 1.4-liter and a 2.4-liter displacements.

FCA chief executive officer Sergio Marchionne has done a remarkable job cobbling together a global automaker from a weak Fiat and a weak Chrysler that is exhibiting discipline, creativity, financial stability and growth during the five years of brisk recovery – especially in the U.S. – since the 2008-2009 collapse. But FCA has a ways to go: The automaker still must prove it can withstand the inevitable downturn in sales, which always looms ahead.

About the Author
By Doron Levin
See full bioRight Arrow Button Icon
Add Fortune on Google for similar content.

Latest in

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in

ace
AIEconomics
Nobel Laureate Daron Acemoglu on the ‘brainless’ AI discourse, the myth of capitalism and the Gen Z revolution risk
By Nick LichtenbergJune 21, 2026
1 hour ago
Trump tries to explain why Reflecting Pool is algae green and its blue lining is peeling. Police arrest a former Olympic canoe racer on a bike ride
North AmericaDonald Trump
Trump tries to explain why Reflecting Pool is algae green and its blue lining is peeling. Police arrest a former Olympic canoe racer on a bike ride
By The Associated PressJune 20, 2026
11 hours ago
Vice President JD Vance heads to Switzerland for talks with Iran but says he will only be there ‘for a day or two’
Middle EastIran
Vice President JD Vance heads to Switzerland for talks with Iran but says he will only be there ‘for a day or two’
By Kareem Chehayeb, Bassem Mroue, Seung Min Kim, Munir Ahmed and The Associated PressJune 20, 2026
11 hours ago
A new trade war may be brewing. This time, Europe is taking a page from Trump’s playbook — ‘We no longer live in a world of pink ponies and rainbows’
EconomyTariffs
A new trade war may be brewing. This time, Europe is taking a page from Trump’s playbook — ‘We no longer live in a world of pink ponies and rainbows’
By Jason MaJune 20, 2026
12 hours ago
Shipping companies will decide when the Strait of Hormuz is truly open—not the U.S. or Iran—and the latest deal is already sowing confusion
EnergyIran
Shipping companies will decide when the Strait of Hormuz is truly open—not the U.S. or Iran—and the latest deal is already sowing confusion
By Jason MaJune 20, 2026
14 hours ago
Trump threatens to charge U.S. tolls in Strait of Hormuz for ‘services rendered as the Guardian Angel to the countries of the Middle East’
EnergyDonald Trump
Trump threatens to charge U.S. tolls in Strait of Hormuz for ‘services rendered as the Guardian Angel to the countries of the Middle East’
By Kareem Chehayeb, Bassem Mroue, Munir Ahmed and The Associated PressJune 20, 2026
14 hours ago

Most Popular

'I literally was crying last night because I’m nervous about what I’m going to find out': a record 51% of Americans aren't 'cost secure' on health
Health
'I literally was crying last night because I’m nervous about what I’m going to find out': a record 51% of Americans aren't 'cost secure' on health
By Ali Swenson, Amelia Thomson-Deveaux and The Associated PressJune 20, 2026
17 hours ago
Jeff Bezos pledged $10 billion for climate change. With the 2030 clock ticking, his wife, Lauren Sánchez Bezos, is leading the charge to spend it
Environment
Jeff Bezos pledged $10 billion for climate change. With the 2030 clock ticking, his wife, Lauren Sánchez Bezos, is leading the charge to spend it
By Sydney LakeJune 19, 2026
2 days ago
The Great Recession’s missing children are finally bringing college’s financial crisis into sight. Welcome to the ‘enrollment volatility’ era
Economy
The Great Recession’s missing children are finally bringing college’s financial crisis into sight. Welcome to the ‘enrollment volatility’ era
By Tristan BoveJune 20, 2026
1 day ago
Nvidia CEO Jensen Huang says electricians and plumbers will be needed by the hundreds of thousands in the new working world
Success
Nvidia CEO Jensen Huang says electricians and plumbers will be needed by the hundreds of thousands in the new working world
By Preston ForeJune 20, 2026
22 hours ago
A new trade war may be brewing. This time, Europe is taking a page from Trump's playbook — 'We no longer live in a world of pink ponies and rainbows'
Economy
A new trade war may be brewing. This time, Europe is taking a page from Trump's playbook — 'We no longer live in a world of pink ponies and rainbows'
By Jason MaJune 20, 2026
12 hours ago
Microsoft boss Steve Ballmer publicly dismissed Chrome as a 'rounding error'—but Google’s CEO says he used the jab as fuel to win the browser-wars
Success
Microsoft boss Steve Ballmer publicly dismissed Chrome as a 'rounding error'—but Google’s CEO says he used the jab as fuel to win the browser-wars
By Preston ForeJune 17, 2026
4 days ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.