• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
MPWU.S. Politics

The untapped voting power of Gen-Y women

By
Amanda Pouchot
Amanda Pouchot
Down Arrow Button Icon
By
Amanda Pouchot
Amanda Pouchot
Down Arrow Button Icon
October 21, 2014, 2:50 PM ET
Democratic Steering and Outreach Committee

As a quarter of the electorate, single women are critical to November’s midterm elections.

They could decide where control of the Senate lands this year. Or not. They could show up to vote. Or not, which has been their historical pattern in midterm elections.

Millennials are also crucial to this election. In 2012, they helped Obama nudge his way to the top; their votes flipped four key states to his favor—including Florida. By 2016, they’re expected to make up a third of all voters. Like single women, bands of millennials aren’t expected to vote in this year’s midterm elections.

Single, young and female, I sit at the crucial intersection of these very powerful voting groups. And I’m worried about their nonchalant concessions of power.

But my peers remain indifferent. When I ask them why they aren’t voting, I hear a mix of responses: “What good is my vote?” “It’s just one vote.” “I can’t affect change from here.” “I don’t really trust politicians.” “ I don’t really feel confident enough to make an informed decision.” (That last one is certainly more specific to women.)

I undoubtedly believe that my generation and single women care about what’s happening on Capitol Hill. We’re a vocal and caring group—but we utilize channels beyond Washington: We start movements, non-profits and companies (like I did).

But that’s not enough. We should be voting.

Scratch that. We need to be voting.

Our representatives are deciding on policies that will impact our lives. Many young women will one day become working mothers and workplace policies (as well as institutional incentives to better benefits) will shape how they integrate the two roles. My generation carries crippling education debt and how the government handles that will shape our financial futures.

But ultimately, we don’t have a say if we don’t vote.

By voting, we help elect representatives who can actually represent our interests. Of course there’s the common complaint, “What good will my vote do?” But we have power in numbers—if, and only if, we show up to the polls.

Change isn’t always monumental. It can be incremental, such as a single vote. I started reaching out to women in my network, encouraging them to vote this fall. So far, six are newly registered and promise me they will vote.

Though not huge, it’s a start—and a simple step toward amplifying my, my generation’s and my gender’s vote.

Amanda Pouchot is a social entrepreneur working on a new venture in the education space. She is the co-founder of Levo League, a professional women’s network, launching in its 30th city this fall. Pouchot began her career in the Organization Practice at McKinsey and Company in NYC and currently serves as a Member of the Board of Directors for the UC Berkeley Cal Alumni Association.

About the Author
By Amanda Pouchot
See full bioRight Arrow Button Icon

Latest in MPW

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in MPW

Emma Grede—the self-made millionaire behind the $5 billion Skims empire—says it all began with an audacious cold call to Kris Jenner: ‘The difference between me and someone else is, I made it happen’
SuccessHow I made my first million
Emma Grede—the self-made millionaire behind the $5 billion Skims empire—says it all began with an audacious cold call to Kris Jenner: ‘The difference between me and someone else is, I made it happen’
By Orianna Rosa RoyleApril 16, 2026
19 hours ago
What Lena Dunham’s memoir tells us about TV’s double standard
NewslettersMPW Daily
What Lena Dunham’s memoir tells us about TV’s double standard
By Ellie AustinApril 16, 2026
22 hours ago
fudd
CommentarySports
Azzi Fudd: how I learned to use NIL for transformation, not just transactions
By Azzi FuddApril 15, 2026
2 days ago
Billionaire philanthropist MacKenzie Scott
SuccessBillionaires
Billionaire philanthropist MacKenzie Scott has donated again—a week after gifting millions to a college, she’s just given $70 million to Meals on Wheels America
By Emma BurleighApril 13, 2026
4 days ago
Two women on a rooftop taking photos of cans of soda
C-SuiteFood and drink
This TikTok sensation sold her startup for $2 billion. Now Pepsi is letting ‘Poppi be Poppi’
By Eva RoytburgApril 12, 2026
5 days ago
takaichi
Arts & EntertainmentJapan
Japan’s Prime Minister welcomes Deep Purple, capping 50-year love affair with heavy metal: ‘You’re my god’
By Mari Yamaguchi and The Associated PressApril 10, 2026
7 days ago

Most Popular

Jeff Bezos pledged $10 billion for climate change. With the 2030 clock ticking, his wife, Lauren Sánchez Bezos, is leading the charge to spend it
Environment
Jeff Bezos pledged $10 billion for climate change. With the 2030 clock ticking, his wife, Lauren Sánchez Bezos, is leading the charge to spend it
By Sydney LakeApril 15, 2026
2 days ago
A world going broke: IMF says America's $39 trillion national debt is actually a global problem—and AI may be the only rescue
Economy
A world going broke: IMF says America's $39 trillion national debt is actually a global problem—and AI may be the only rescue
By Nick LichtenbergApril 16, 2026
18 hours ago
Germany already told its workers to ditch four-day weeks and work-life balance. Now the government wants to cut their pay for calling in sick, too
Success
Germany already told its workers to ditch four-day weeks and work-life balance. Now the government wants to cut their pay for calling in sick, too
By Orianna Rosa RoyleApril 16, 2026
1 day ago
MacKenzie Scott is bypassing the Ivy League and rewriting the $79 billion higher ed playbook by giving to HBCUs and community colleges
Politics
MacKenzie Scott is bypassing the Ivy League and rewriting the $79 billion higher ed playbook by giving to HBCUs and community colleges
By Sydney LakeApril 16, 2026
22 hours ago
Current price of oil as of April 16, 2026
Personal Finance
Current price of oil as of April 16, 2026
By Joseph HostetlerApril 16, 2026
1 day ago
NYC Mayor Zohran Mamdani points at Ken Griffin's $238 million penthouse on Tax Day: 'Today we're taxing the rich'
Personal Finance
NYC Mayor Zohran Mamdani points at Ken Griffin's $238 million penthouse on Tax Day: 'Today we're taxing the rich'
By Catherina GioinoApril 16, 2026
17 hours ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.