• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

Trendingnow

1

The rise of 'conspicuous waiting': The 19th-century economic theory that explains why Gen Z posts their place in line

2

Tim Cook signed off on his final Apple earnings call with a warning about a ‘100-year flood’ in memory chip pricing

3

Millennials say they’ll refuse to care for aging boomer parents—but they’ll be forced to as their inheritance shrinks to 40 cents on the dollar

1

The rise of 'conspicuous waiting': The 19th-century economic theory that explains why Gen Z posts their place in line

2

Tim Cook signed off on his final Apple earnings call with a warning about a ‘100-year flood’ in memory chip pricing

3

Millennials say they’ll refuse to care for aging boomer parents—but they’ll be forced to as their inheritance shrinks to 40 cents on the dollar
IBM

Ginni Rometty’s terrible, horrible (no good, very bad) day

Michal Lev-Ram
By
Michal Lev-Ram
Michal Lev-Ram
Special Correspondent
Down Arrow Button Icon
Michal Lev-Ram
By
Michal Lev-Ram
Michal Lev-Ram
Special Correspondent
Down Arrow Button Icon
October 20, 2014, 4:16 PM ET
IBM CEO Ginni Rometty at the 2014 Fortune Most Powerful Women summit in Laguna Niguel, Calif.
IBM CEO Ginni Rometty at the 2014 Fortune Most Powerful Women summit in Laguna Niguel, Calif.Stuart Isett/Fortune Most Powerful Women
Add Fortune on Google for similar content.

Everybody expected IBM’s third-quarter earnings, reported early Monday morning, to be bad. They just didn’t expect them to be this bad.

In its tenth quarter of consecutive revenue decline, the tech giant (IBM) announced sales of $22.4 billion, down 4% from a year ago. Operating earnings, meanwhile, fell to $3.68 a share, down 10% in the same time period. On the heels of the dismal numbers, IBM’s shares tanked more than 7% on Monday.

The worse-than-expected news has put a lot of pressure on CEO Ginni Rometty, who was recently profiled in Fortune magazine (and, for the third year in a row, was No. 1 on Fortune’s Most Powerful Women list). Some have even called for her to step down. But, disappointing as IBM’s current numbers may be, that is unlikely to be the right antidote to the company’s ills.

“We are disappointed in our performance,” Rometty said in a press release issued along with the company’s earnings. “We saw a marked slowdown in September in client buying behavior, and our results also point to the unprecedented pace of change in our industry. While we did not produce the results we expected to achieve, we again performed well in our strategic growth areas—cloud computing, data and analytics, security, social and mobile—where we continue to shift our business. We will accelerate this transformation.”

Rometty has been on an accelerated path of transformation for over two years, divesting lagging businesses (as part of today’s announcement, IBM will offload its chip unit) and investing in higher-growth areas like mobile, cloud and cognitive computing. She—and the rest of IBM’s executive team—should have moved even faster into cloud infrastructure and software in particular.

To her credit, though, Rometty’s got plenty of believers inside the company. She has rallied and focused Big Blue around newer technologies and made some steady progress in that direction, partly by getting buy-in from IBMers. She has also done more outreach to the investment and startup communities than any previous CEO, and understands that in order to succeed, IBM needs to forge new partnerships and ecosystems.

Yes, the transformation is a slow one—after all, the company sells thousands of products and employs over 430,000 workers across the globe. And Rometty is unlikely to ever get IBM back to its former glory days—the world of technology has changed drastically in recent years. But that doesn’t mean anyone else could do a better job running and transforming today’s IBM. In fact, Rometty has many of the attributes needed to turn the massive company around: Familiarity and buy-in from the workforce coupled with an ability to break away from the past.

The one thing she doesn’t have? Lots of time. (For Wall Street, 10 quarters is an eternity.)

In a recent interview with Fortune, Rometty—unsurprisingly—demurred when asked how long it would take IBM to get back to revenue growth.

“My biggest focus is shifting to high value,” she said. “So, to me, growth is a question of mix [and] we’re already answering that out in the marketplace . . . So, for us, and our investors, what they’re really watching is that do we keep moving to higher value. Growth is, of course, important. But it is more important that we keep moving to high value. And in a time of transformation, you want to keep focusing on your transformation and that you grow the right parts of the business. That’s the most important thing.”

IBM employees may agree with Rometty’s assessment, but it’s not clear impatient investors do.

“From the MPW Co-chairs” is a series where the editors who oversee the Fortune Most Powerful Women brand share their insights about women leaders.

[fortune-brightcove videoid=3793297552001]

About the Author
Michal Lev-Ram
By Michal Lev-RamSpecial Correspondent
Twitter icon

Michal Lev-Ram is a special correspondent covering the technology and entertainment sectors for Fortune, writing analysis and longform reporting.

See full bioRight Arrow Button Icon
Add Fortune on Google for similar content.

Latest in

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • TikTok icon
  • YouTube icon

Latest in

Trump orders Iran attack as soon as this weekend, WSJ says
PoliticsIran
Trump orders Iran attack as soon as this weekend, WSJ says
By Jennifer A. Dlouhy and BloombergJuly 31, 2026
5 hours ago
LinkedIn adds a ‘seems like AI slop’ button after blocking billions of automated comment attempts in the last few months
CybersecurityLinkedIn
LinkedIn adds a ‘seems like AI slop’ button after blocking billions of automated comment attempts in the last few months
By Marco Quiroz-GutierrezJuly 31, 2026
6 hours ago
Warsh considering reducing number of Fed meetings, NYT reports
EconomyFederal Reserve
Warsh considering reducing number of Fed meetings, NYT reports
By Enda Curran and BloombergJuly 31, 2026
6 hours ago
Y Combinator‑backed AI startup is under fire after its founder offered instant interviews to partygoers who got company tattoos, then apologized
Startups & VentureTech
Y Combinator‑backed AI startup is under fire after its founder offered instant interviews to partygoers who got company tattoos, then apologized
By Marco Quiroz-GutierrezJuly 31, 2026
7 hours ago
Studio portrait of Leopold Aschenbrenner
Startups & VentureHedge Funds
The power couple of AI is getting married in Carmel, days after groom Leopold Aschenbrenner’s hedge fund nearly blew up
By Eva RoytburgJuly 31, 2026
7 hours ago
Asia’s aging population doesn’t have to be a fiscal burden. With smart planning, it can be a growth opportunity
Commentaryaging
Asia’s aging population doesn’t have to be a fiscal burden. With smart planning, it can be a growth opportunity
By Runchana Pongsaparn and Koon Hui TeeJuly 31, 2026
7 hours ago

Most Popular

The rise of 'conspicuous waiting': The 19th-century economic theory that explains why Gen Z posts their place in line
Retail
The rise of 'conspicuous waiting': The 19th-century economic theory that explains why Gen Z posts their place in line
By Tatiana SatauaJuly 31, 2026
21 hours ago
Tim Cook signed off on his final Apple earnings call with a warning about a ‘100-year flood’ in memory chip pricing
Big Tech
Tim Cook signed off on his final Apple earnings call with a warning about a ‘100-year flood’ in memory chip pricing
By Alexei OreskovicJuly 30, 2026
1 day ago
Millennials say they’ll refuse to care for aging boomer parents—but they’ll be forced to as their inheritance shrinks to 40 cents on the dollar
Personal Finance
Millennials say they’ll refuse to care for aging boomer parents—but they’ll be forced to as their inheritance shrinks to 40 cents on the dollar
By Nick LichtenbergJuly 31, 2026
21 hours ago
He worked 100-hour weeks to save a nearly bankrupt boat company. At 83, he’s just turned down $400 million for it—and gave it all to charity instead
Success
He worked 100-hour weeks to save a nearly bankrupt boat company. At 83, he’s just turned down $400 million for it—and gave it all to charity instead
By Preston ForeJuly 29, 2026
3 days ago
Costco's $14 million email settlement: Who qualifies for an up-to $500 payment and how to claim before the Aug. 24 deadline
Retail
Costco's $14 million email settlement: Who qualifies for an up-to $500 payment and how to claim before the Aug. 24 deadline
By Sydney LakeJuly 29, 2026
3 days ago
The millennial generation is split in 2: an older crowd with boomer-style comfort, a younger set going 'back to the early 1900s'
Real Estate
The millennial generation is split in 2: an older crowd with boomer-style comfort, a younger set going 'back to the early 1900s'
By Nick LichtenbergJuly 25, 2026
7 days ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.