• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
EPA

Car fuel efficiency hits historic high with Mazda, Nissan leading way

By
Michael Casey
Michael Casey
Down Arrow Button Icon
By
Michael Casey
Michael Casey
Down Arrow Button Icon
October 8, 2014, 7:20 PM ET
<h1>Public perceptions: Loser</h1>
<strong>The Asian advantage</strong>

The revival of the U.S. auto industry is a popular topic, but the conversation tends to overlook some worrisome trends. After Ford and Chevy, the next five most popular brands during the month of June were Toyota, Honda, Nissan, Hyundai, and Kia. Together they sold 501,153 vehicles in June vs. 420,908 for Detroit's Big Two. When you look at passenger cars alone, the gap is even wider. Toyota sold more passenger cars than either Ford or Chevy in June, and combined, Asia owned 43.6% of the car market vs. 28.2% for America, including Dodge. With China now the world's largest single car market, the auto industry is tilting more and more to the East.
<h1>Public perceptions: Loser</h1> <strong>The Asian advantage</strong> The revival of the U.S. auto industry is a popular topic, but the conversation tends to overlook some worrisome trends. After Ford and Chevy, the next five most popular brands during the month of June were Toyota, Honda, Nissan, Hyundai, and Kia. Together they sold 501,153 vehicles in June vs. 420,908 for Detroit's Big Two. When you look at passenger cars alone, the gap is even wider. Toyota sold more passenger cars than either Ford or Chevy in June, and combined, Asia owned 43.6% of the car market vs. 28.2% for America, including Dodge. With China now the world's largest single car market, the auto industry is tilting more and more to the East.Photo: Tomohiro Ohsumi/Bloomberg via Getty Images

Automakers raised the fuel efficiency of their new models last year to record levels, according to the Environmental Protection Agency. But they still fall far short of President Obama’s goal 54.5 miles per gallon for cars and light trucks.

Vehicles averaged 24.1 mpg or a 0.5 mpg increase over the previous year, marking an improvement of nearly 5 mpg since 2004, according to data released Wednesday. Fuel economy for all vehicles has risen for eight of the past nine years while carbon dioxide emissions are at a record low.

“Today’s announcement points to the greatness of American ingenuity and the strength of our auto industry,” EPA Administrator Gina McCarthy said in a statement.

“Our report shows that today’s vehicles are saving Americans money at the pump while emitting fewer greenhouse gasses,” she said. “We are thrilled to see that manufacturers continue to innovate and are bringing technologies to improve fuel economy online even faster than anticipated.”

Japanese companies led the way, claiming the top four spots in fuel efficiency standards. Mazdas had the highest fuel economy at 28.1 mpg and lowest greenhouse gas emissions. Nissan, meanwhile, achieved the greatest improvement among all classes of new personal vehicles in the categories of fuel efficiency standards and greenhouse gas reductions.

“Reaching this point is a direct result of a dedicated company-wide effort to scrutinize every aspect of each new model to extract the most fuel efficiency possible,” said Pierre Loing, vice president, product planning, Nissan North America. “Our engineers and designers have worked hard to get us here, and we look to continuously improve fuel efficiency of our models to face the challenges of future regulations while surpassing customer expectations.”

Ford was the best performing American company with 22.2 mpg. Overall, SUVs, which long ago came to symbolize gas guzzlers, had the greatest improvement in efficiency standards of any class of vehicles.

The Obama Administration has made it a priority to improve the efficiency of cars and light trucks as part of its plans to combat climate change and reduce the country’s dependence on oil. It has vowed to double fuel efficiency standards 54.5 mpg by 2025 which it says would cut vehicle emissions in half. It also says it would save Americans $1.7 trillion in fuel costs and saving 12 billion barrels of oil.

The EPA credited the major auto makers for rolling out technology that resulted in greener vehicles, including including advanced gasoline engines and transmissions, vehicle weight reduction, lower tire rolling resistance, improvements in aerodynamics, diesel engines, more efficient accessories, and improvements in air conditioning systems. To help speed up technology developments, the Administration is also offering a range of incentives for electrical vehicles, plug-in hybrid vehicles and fuel cell vehicles.

The tougher government standards have been embraced by the industry and environmentalist alike, although the National Automobile Dealers Association has warned they would lead to job losses and add thousands of dollars to the price of a new car. Announced two years ago, the standards build on those that require American-made cars and light trucks to average 34.5 mpg by 2016.

About the Author
By Michael Casey
See full bioRight Arrow Button Icon

Latest in

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Leadership
  • Success
  • Tech
  • Asia
  • Europe
  • Environment
  • Fortune Crypto
  • Health
  • Retail
  • Lifestyle
  • Politics
  • Newsletters
  • Magazine
  • Features
  • Commentary
  • Mpw
  • CEO Initiative
  • Conferences
  • Personal Finance
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Most Popular

placeholder alt text
C-Suite
OpenAI’s Sam Altman says his highly disciplined daily routine has ‘fallen to crap’—and now unwinds on weekends at a ranch with no cell phone service
By Jacqueline MunisFebruary 5, 2026
1 day ago
placeholder alt text
Success
After decades in the music industry, Pharrell Williams admits he never stops working: ‘If you do what you love everyday, you’ll get paid for free'
By Emma BurleighFebruary 3, 2026
3 days ago
placeholder alt text
Investing
Ray Dalio warns the world is ‘on the brink’ of a capital war of weaponizing money—and gold is the best way for people to protect themselves
By Sasha RogelbergFebruary 4, 2026
2 days ago
placeholder alt text
Economy
Trump is giving the U.S. economy a $65 billion tax-refund shot in the arm, mostly for higher-income people, BofA says
By Nick LichtenbergFebruary 5, 2026
1 day ago
placeholder alt text
Politics
Peter Thiel warns the Antichrist and apocalypse are linked to the ‘end of modernity’ currently happening—and cites Greta Thunberg as a driving example
By Nick LichtenbergFebruary 4, 2026
2 days ago
placeholder alt text
Investing
Tech stocks go into free fall as it dawns on traders that AI has the ability to cut revenues across the board
By Jim EdwardsFebruary 4, 2026
2 days ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.


Latest in

C-SuiteFortune 500 Power Moves
Fortune 500 Power Moves: Which executives gained and lost power this week
By Fortune EditorsFebruary 6, 2026
25 minutes ago
Elon Musk
SuccessWealth
Even with $850 billion to his name, Elon Musk admits ‘money can’t buy happiness.’ But billionaire Mark Cuban says it’s not so simple
By Preston ForeFebruary 6, 2026
36 minutes ago
Amazon founder Jeff Bezos
SuccessBillionaires
Tech billionaires are watching their wealth free-fall amid an AI-driven slump—Larry Ellison and Jeff Bezos have lost more than $66 billion this year
By Emma BurleighFebruary 6, 2026
46 minutes ago
NewslettersMPW Daily
Inside the Kansas City Chiefs’ strategy to attract female fans—and what the rest of the NFL can learn ahead of the Super Bowl
By Emma HinchliffeFebruary 6, 2026
52 minutes ago
Dario Amodei, Anthropic CEO, speaking.
AIAnthropic
Anthropic’s Claude triggered a trillion-dollar selloff. A new upgrade could make things worse.
By Beatrice NolanFebruary 6, 2026
1 hour ago
Woman with blonde hair sitting on stage
Newsletterssuccess
Skier Lindsey Vonn is competing in the 2026 Winter Olympics despite a ruptured ACL: She says grit is the most important quality in life and business
By Emma HinchliffeFebruary 6, 2026
1 hour ago