• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

Trendingnow

1

Jeff Bezos wants the bottom half of earners to pay zero income tax—he says nurses making just $75K should save $12K a year

2

Despite a $500 million net worth, Shaq just finished his fourth degree. He warns graduates: 'Your character will take you further than your resume'

3

Bolt CEO says he let go of his entire HR team for creating problems that didn’t exist: ‘Those problems disappeared when I let them go’ 

1

Jeff Bezos wants the bottom half of earners to pay zero income tax—he says nurses making just $75K should save $12K a year

2

Despite a $500 million net worth, Shaq just finished his fourth degree. He warns graduates: 'Your character will take you further than your resume'

3

Bolt CEO says he let go of his entire HR team for creating problems that didn’t exist: ‘Those problems disappeared when I let them go’ 

What those mind-blowingly huge art auctions really mean

By
Ryan Bradley
Ryan Bradley
Down Arrow Button Icon
By
Ryan Bradley
Ryan Bradley
Down Arrow Button Icon
November 14, 2013, 8:44 PM ET
The painting, the players, the audience—all participating in a highly choreographed dance.

FORTUNE — Art auctions, the big ones, are like theater in the round, inverted. All the action plays out along the edges, in the phone banks, the players nearly all employees of one of two companies — Christie’s or Sotheby’s, which together control about 98% of the global auction market — representing the folks buying the art. It’s obvious but still must be said: The folks buying the art are rarely actually there in the room, they’re on the other line, often halfway around the globe.

Oh, it is still an event. The rich, the semi-rich, the scenesters and hangers-on all filed in Tuesday night at Christie’s, one-by-one, glad-handing and back-slapping and murmuring over Bacon’s “Three Studies of Lucian Freud,” which hung on the wall to the right of the stage, lit up and glowing like a shrine. But a shrine to what? Not art in any pure sense of the word, especially not after the Bacon sold for $142.4 million, the highest price any piece of art ever fetched at an auction. And what were we there for if not to actually see people raise those paddles and gigantic sums of money were tossed about, the equivalent to hand-to-hand combat for the .01%?

The thing to keep in mind is that it really is so much like theater, and as such is “woefully predictable,” as Sarah Thornton, the author of Seven Days in the Art World, puts it. “At all the auction houses, lots 1 through 6 are young, sexy things. Lot 13 hits the jackpot. Lots 48 through 55 are dusty works for the elderly end of the market. There were some record prices but, oh dear, so-and-so failed to sell. The exact numbers may vary but the story is the same.” This is pretty much dead on.

At Christie’s, beyond the Bacon, Jeff Koons’s “Balloon Dog (Orange)” was the other big news — it sold for $58.4 million, in lot 12. The Bacon came earlier, lot 8A, but it had been moved up. The number eight, it should be noted, is auspicious in China, and the Chinese market is hugely important. So the big numbers came early and were news that wasn’t really all that surprising. Both went for a bit higher than their estimates. And the art critics did their usual freak-out about the commodification of art:

$142 million is beyond comprehension, as is $58. It’s time for these guys to develop other interests. What about philanthropy?

— Roberta Smith (@robertasmithnyt) November 13, 2013

During a Reddit AMA, the art critic Jerry Saltz was even more blunt:

“Auctions make me sick. I can’t stand them. They’re ruining the art world. They change the conversation from art to money, from quality to quantities, and now those quantities are mass quantities.”

And the business press applauded, because the high prices means there are more extremely wealthy people around to vie for a single work before the hammer falls. But still none of this gets at the nature of art purchasing in these echelons and why auctions remain such brutally efficient market machines. The way to think about art is not as an interesting thing to hang on your wall or put in your lawn, and certainly not as a charity, but as an asset, pure and simple.

Buying art is a lot like buying land, but worse because you can’t develop it — it just sits there. It doesn’t generate an income like a dividend stock or a building you can rent. (Unless, of course, you want to charge admission to see your work of art — but, wait, what are you, a weirdo?) Like land, though, art does accrue value, and pretty fast. The idea is that you get a big payout over time, one that more than makes up for all the income you “lost” — or simply did not gain — while you were holding this asset. So there are more billionaires today than there ever have been before, and art (like land) is a rather good place to park huge sums of money. Just why these sums are so historically huge says quite a lot about the times we live in. 

We buy up assets when we feel the world is safe for spending and interest rates are low. This is a hugely simplified version of Bernanke’s “wealth effect” theory: We will spend more and feel wealthier because it’s cheap to borrow money, and because we have things we will spend still more, because we feel the world is safer for spending. It is no small thing that the last record for an artwork at auction came in 2008, just before Lehman Brothers declared bankruptcy and the world began to feel very unsafe indeed. Things are much safer feeling today, but could they feel safer still? And if they cannot, does that mean we have reached some peak and are due for a crash? Maybe. Probably. I don’t know — how do you feel about the future?

About the Author
By Ryan Bradley
See full bioRight Arrow Button Icon

Latest in

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in

James Daunt sits in a booksop, gesturing with both hands and smiling.
AIbooks
Barnes & Noble CEO clarifies the bookseller’s stance on AI-written books after refusing to ban them: ‘This is a straightforward rejection of AI books’
By Sasha RogelbergMay 22, 2026
1 hour ago
A photo taken during the Maroon Bells bicycle ride during Fortune Brainstorm Tech 2019 in Aspen, Colorado. (Photo: Fortune)
InnovationBrainstorm Tech
Fortune Brainstorm Tech 2026 will be brilliant
By Andrew NuscaMay 22, 2026
2 hours ago
Beyond the diploma: Skills that actually get graduates hired
Future of WorkWorkplace Innovation Summit
Beyond the diploma: Skills that actually get graduates hired
By Ashley LutzMay 22, 2026
3 hours ago
satya nadella
AITech
Microsoft reports are exposing AI’s real cost problem: Using the tech is more expensive than paying human employees
By Jake AngeloMay 22, 2026
3 hours ago
Sam Altman standing in a lift.
AIOpenAI
The big questions looming over OpenAI’s trillion-dollar IPO
By Beatrice NolanMay 22, 2026
3 hours ago
Walmart shoppers are filling their gas tanks with less than 10 gallons for the first time since 2022, and its CFO calls it ‘an indication of stress’
EconomyRetail
Walmart shoppers are filling their gas tanks with less than 10 gallons for the first time since 2022, and its CFO calls it ‘an indication of stress’
By Marco Quiroz-GutierrezMay 22, 2026
4 hours ago

Most Popular

Jeff Bezos wants the bottom half of earners to pay zero income tax—he says nurses making just $75K should save $12K a year
Success
Jeff Bezos wants the bottom half of earners to pay zero income tax—he says nurses making just $75K should save $12K a year
By Preston ForeMay 21, 2026
1 day ago
Despite a $500 million net worth, Shaq just finished his fourth degree. He warns graduates: 'Your character will take you further than your resume'
Success
Despite a $500 million net worth, Shaq just finished his fourth degree. He warns graduates: 'Your character will take you further than your resume'
By Preston ForeMay 20, 2026
2 days ago
Bolt CEO says he let go of his entire HR team for creating problems that didn’t exist: ‘Those problems disappeared when I let them go’ 
Workplace Culture
Bolt CEO says he let go of his entire HR team for creating problems that didn’t exist: ‘Those problems disappeared when I let them go’ 
By Preston ForeMay 19, 2026
3 days ago
Pay transparency is exposing a bigger problem: Most companies can't explain why they pay what they pay
Workplace Culture
Pay transparency is exposing a bigger problem: Most companies can't explain why they pay what they pay
By Sydney LakeMay 20, 2026
2 days ago
McKinsey partner says up to 50% of work hours could be transformed within the next 5 years
AI
McKinsey partner says up to 50% of work hours could be transformed within the next 5 years
By Emma BurleighMay 21, 2026
1 day ago
Current price of oil as of May 21, 2026
Personal Finance
Current price of oil as of May 21, 2026
By Joseph HostetlerMay 21, 2026
1 day ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.