Pure Storage, a Mountain View, Calif.-based all-flash enterprise storage array company, has raised $150 million in Series E funding. T. Rowe Price and Tiger Global Management were joined by undisclosed “public market investors” and return backers Greylock Partners, Index Ventures, Redpoint Ventures, Samsung Ventures and Sutter Hill Ventures. The company has now raised $245 million in total funding, and says that it is “on track for a future IPO.” www.purestorage.com
ObsEva, a Geneva-based developer of women’s reproductive medicines with a focus on preterm labor, has raised CHF 32 million ($34.5m) in Series A funding. Sofinnova Ventures led the round, and was joined by Sofinnova Ventures and Novo AS. www.obseva.com
Lendio, a South Jordan, Utah-based platform for connecting small businesses to lenders, has raised $4.5 million in Series B funding. Runa Capital led the round, and was joined by return backers Tribeca Venture Partners and Highway 12 Ventures. www.lendio.com
TrueAnthem, a San Francisco-based provider of viral content tracking and social influence analytics, has raised $2.6 million in VC funding from CrunchFund and Core Ventures Group.www.trueanthem.com
Zendrive, a San Francisco-based startup leveraging data to improve driving-related decisions, has raised $1.5 million in new VC funding. Backers include First Round Capital, Max Levchin, Jerry Yang and Tim Ferriss. www.zendrive.com
Retention Science, a Santa Monica, Calif.-based provider of retention marketing solutions, has raised $750,000 in new seed funding from Forerunner Ventures. www.retentionscience.com
Rani Therapeutics, a San Jose, Calif.-based developer of a platform to convert injectable drugs into pills, has raised an undisclosed amount of Series B funding. Google Ventures led the round, and was joined bv InCube Ventures and VentureHealth. www.ranitherapeutics.com
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