• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
Apple

The invisible hand that pushed Apple up and down for six years

By
Philip Elmer-DeWitt
Down Arrow Button Icon
By
Philip Elmer-DeWitt
Down Arrow Button Icon
June 16, 2013, 6:10 PM ET



Source: Nanex. Click to enlarge.

What if you could see the prices of the stocks you’re following only once a day, but other investors following the same stocks could see the prices as they changed?

That, in broad strokes, was the situation from 2007 (when the Securities Exchange Commission created a national market system) until last Monday, Dec. 9, when NASDAQ and the NYSE began reporting small trades of less than 100 shares to the “consolidated tape” — the stream of prices visible to the public.

That might seem like a minor change, and for most stocks it probably is. Although trade in so-called “odd lots” has increased five fold in the past 20 years, according to Reuters, it still only accounts for 5% of total U.S. equity volume.

But for a high-priced stock like Apple (AAPL), which was selling in lots of 100 for more than $56,000 Monday, odd lots are a very big deal. Most investors can’t afford to drop $56,000 in a single trade. According Nanex CEO Eric Hunsader, 45% of all trades in Apple are in lots of less than 100 shares, and therefore invisible to the public under the old regime.

Why does this matter? For one thing it means that for years, trading volume in Apple was being misreported — a situation that can lead to a stock being mis-priced. The system also advantaged one kind of trader over another.

A 2011 study out of Cornell University found that computer algorithms were using odd lot trades for what the researchers called “price discovery” — pinging the market with thousands of tiny orders designed to both disguise their intentions and to smoke out the big institutional orders than can push a stock up or down. For the past six years, high-frequency trading computers — wired directly to the stock exchanges — could see this information. The public — until last week — could not.

Some Apple investors believe this might explain a lot of the strange behavior they’ve observed in Apple since 2007 — when the launch of the iPhone coincided with the promulgation of the SEC’s Regulation NMS, which created the national electronic market system that high-frequency traders exploit. Apple’s share price has moved both ways — to extraordinary highs and confidence-shattering lows — at volumes much lower than theory would predict. Invisible odd lot trades could explain the discrepancy.

How will the new reporting regime affect the average Apple investor?

“Several things will happen,” says Nanex’s Hunsader, a critic of high-frequency trading. “First, games that used to rely on that asymmetric information will no longer work. That in itself is good, with no effort on the part of the investor. Second, it will allow retail applications to better detect the supply/demand picture, etc. By knowing where these odd-lot trades are executing for example.”

“Asymmetric information is always bad for the market,” Hunsader concludes, “because it drives away some participants from the market. The most resilient market is one with the widest diversity of participants.”
About the Author
By Philip Elmer-DeWitt
See full bioRight Arrow Button Icon

Latest in

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Leadership
  • Success
  • Tech
  • Asia
  • Europe
  • Environment
  • Fortune Crypto
  • Health
  • Retail
  • Lifestyle
  • Politics
  • Newsletters
  • Magazine
  • Features
  • Commentary
  • Mpw
  • CEO Initiative
  • Conferences
  • Personal Finance
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map

Latest in

NewslettersTerm Sheet
The AI startups founders and VCs say could be acquisition targets in 2026
By Allie GarfinkleDecember 24, 2025
3 minutes ago
Thierry Breton, former European Commissioner for the Internal Market, in Paris on June 13, 2025. (Photo: Thomas Samson/AFP/Getty Images)
NewslettersFortune Tech
U.S. denies visas for five Europeans, alleging American censorship
By Andrew NuscaDecember 24, 2025
19 minutes ago
Man checking watch as he walks through forrest
Successchief executive officer (CEO)
CEOs reveal their New Year’s resolutions for 2026: From 8-day bike races and AI training, to finally cracking 7 hours of sleep a night
By Emma BurleighDecember 24, 2025
45 minutes ago
President Donald Trump walks to the South Portico along the South Lawn at the White House on December 13, 2025 in Washington, DC
EconomyWall Street
‘Precarious’ is Wall Street’s defining word for 2026
By Eleanor PringleDecember 24, 2025
2 hours ago
Personal FinanceCertificates of Deposit (CDs)
Best CD rates today, Dec. 24, 2025: Earn up to 4.18% APY if you lock in now
By Glen Luke FlanaganDecember 24, 2025
2 hours ago
Personal FinanceSavings accounts
Today’s best high-yield savings account rates on Dec. 24, 2025: Earn up to 5.00% APY
By Glen Luke FlanaganDecember 24, 2025
2 hours ago

Most Popular

placeholder alt text
Success
Billionaire philanthropy's growing divide: Mark Zuckerberg stops funding immigration reform as MacKenzie Scott doubles down on DEI
By Ashley LutzDecember 22, 2025
2 days ago
placeholder alt text
Success
Former U.S. Secret Service agent says bringing your authentic self to work stifles teamwork: 'You don’t get high performers, you get sloppiness'
By Sydney LakeDecember 22, 2025
2 days ago
placeholder alt text
Success
The average worker would need to save for 52 years to claw their way out of the middle class and be classified as wealthy, new research reveals
By Orianna Rosa RoyleDecember 23, 2025
18 hours ago
placeholder alt text
Success
'When we got out of college, we had a job waiting for us': 80-year-old boomer says her generation left behind a different economy for her grandkids
By Mike Schneider and The Associated PressDecember 23, 2025
21 hours ago
placeholder alt text
Personal Finance
Financial experts warn future winner of the $1.7 billion Powerball: Don't make these common money mistakes
By Ashley LutzDecember 23, 2025
16 hours ago
placeholder alt text
Success
OpenAI's CEO Sam Altman says in 10 years' time college graduates will be working 'some completely new, exciting, super well-paid' job in space
By Preston ForeDecember 23, 2025
19 hours ago

© 2025 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.