• Home
  • News
  • Fortune 500
  • Tech
  • Finance
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

Of Groupon and miniature dollhouses

By
Dan Primack
Dan Primack
Down Arrow Button Icon
By
Dan Primack
Dan Primack
Down Arrow Button Icon
March 5, 2013, 4:42 PM ET

FORTUNE — Back in December 2010, it was impossible to get away from reports that Google (GOOG) was in talks to acquire Groupon (GRPN) for $6 billion. But when the NY Times reached out to Groupon CEO Andrew Mason for comment, he said that he would agree to an interview “only if you want to talk about my other passion, building miniature dollhouses.”

For some reason I took the bait, and let Mason know that I’d love to discuss miniature dollhouses. He quickly replied via email, asking for a list of questions. So I did minimal research, and sent some over. But he never replied.

I had forgotten all about this episode until Saturday, when a Groupon writer named Daniel Kibblesmith put up a blog post about how answering my dollhouse questions was “my favorite writing assignment I ever got from Andrew Mason.” And the answers he posted are quite amusing. Here are two examples of my questions and “Mason’s” replies:

How many miniature dollhouses do you own? Where do you store them? Are they kept on display? Are visitors allowed to touch?

A lot of the collection is still at my parents place since they’re so precarious to move. Like most serious miniaturists, most of it stays in private climate-controlled storage, but I rotate my in-house exhibition seasonally, with the occasional holiday flourish. I just commissioned these amazing chroma-shifting fiber optic Christmas lights that are like the size of pin pricks. I recruited one of our development interns to try to synch them to “Carol of the Bells,” so finger’s crossed it’ll be ready before New Years.

Will Groupon be offering a deal for the Chicago International miniatures convention this April? Are you going?

I’m not trying to slam anyone in the scene, but can we all agree it’s gotten really commercial? Plus, if I have to watch that glorified whittler Marlene Wertz smugly accept another Minnie Award for Most Historically Accurate Colonial, I swear I’m going to whip a chifforobe at her temple.

Unfortunately, Kibblesmith doesn’t know why Groupon never forwarded them on to me. Sounds like someone in legal didn’t have a sense of humor…

Sign up for Dan’s daily email newsletter on deals and deal-makers: GetTermSheet.com

About the Author
By Dan Primack
See full bioRight Arrow Button Icon

Latest in

Netflix Co-CEO Greg Peters speaks in Los Angeles on October 8, 2025. (Photo: Patrick T. Fallon/AFP/Getty Images)
NewslettersFortune Tech
So, about that $83 billion Netflix-Warner Bros deal
By Andrew NuscaDecember 8, 2025
30 minutes ago
InnovationBrainstorm Design
Procurement execs often don’t understand the value of good design, experts say
By Angelica AngDecember 8, 2025
2 hours ago
Personal Financemortgages
Current mortgage rates report for Dec. 8, 2025: Rates hold steady with Fed meeting on horizon
By Glen Luke FlanaganDecember 8, 2025
3 hours ago
Personal FinanceReal Estate
Current ARM mortgage rates report for Dec. 8, 2025
By Glen Luke FlanaganDecember 8, 2025
3 hours ago
Personal FinanceReal Estate
Current refi mortgage rates report for Dec. 8, 2025
By Glen Luke FlanaganDecember 8, 2025
3 hours ago
CryptoBinance
Binance has been proudly nomadic for years. A new announcement suggests it’s finally chosen a headquarters
By Ben WeissDecember 7, 2025
7 hours ago

Most Popular

placeholder alt text
Real Estate
The 'Great Housing Reset' is coming: Income growth will outpace home-price growth in 2026, Redfin forecasts
By Nino PaoliDecember 6, 2025
2 days ago
placeholder alt text
AI
Nvidia CEO says data centers take about 3 years to construct in the U.S., while in China 'they can build a hospital in a weekend'
By Nino PaoliDecember 6, 2025
2 days ago
placeholder alt text
Economy
The most likely solution to the U.S. debt crisis is severe austerity triggered by a fiscal calamity, former White House economic adviser says
By Jason MaDecember 6, 2025
1 day ago
placeholder alt text
Economy
JPMorgan CEO Jamie Dimon says Europe has a 'real problem’
By Katherine Chiglinsky and BloombergDecember 6, 2025
1 day ago
placeholder alt text
Politics
Supreme Court to reconsider a 90-year-old unanimous ruling that limits presidential power on removing heads of independent agencies
By Mark Sherman and The Associated PressDecember 7, 2025
19 hours ago
placeholder alt text
Big Tech
Mark Zuckerberg rebranded Facebook for the metaverse. Four years and $70 billion in losses later, he’s moving on
By Eva RoytburgDecember 5, 2025
3 days ago
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Leadership
  • Success
  • Tech
  • Asia
  • Europe
  • Environment
  • Fortune Crypto
  • Health
  • Retail
  • Lifestyle
  • Politics
  • Newsletters
  • Magazine
  • Features
  • Commentary
  • Mpw
  • CEO Initiative
  • Conferences
  • Personal Finance
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map

© 2025 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.