• Home
  • News
  • Fortune 500
  • Tech
  • Finance
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

Apple burned by analysts’ overheated expectations

By
Philip Elmer-DeWitt
Philip Elmer-DeWitt
Down Arrow Button Icon
By
Philip Elmer-DeWitt
Philip Elmer-DeWitt
Down Arrow Button Icon
January 23, 2013, 8:16 PM ET

FORTUNE (Koh Ngai, Thailand) — As evidenced by Apple’s (AAPL) sickening $55.5 (10.8%) drop in after-hour trading Wednesday, the analysts who cover the company — both on and off Wall Street — aren’t doing it any favors.

The company didn’t have a bad quarter. In fact, it posted its best quarter ever with earnings per share of $13.81 on sales of $54.51 billion, up 7% and 27% year over year, respectively, when adjusted for last year’s extra week.

MORE: 29 stunning Apple surprises nobody saw coming

But the stock market is an expectations game and Apple is expected to blow past analysts’ estimates, not miss them. On Wednesday, it beat the Street’s earnings estimate but missed on revenue. And judged by the forecasts of the independent analysts — who in the past have served as a proxy for Wall Street’s whisper numbers — it missed badly on both the top and bottom line.

That’s the kind of thing that can lop tens of billions of dollars off a stock’s valuation in a matter of minutes.

Another way of looking at it is that Apple’s analysts did worse than the company this quarter, and the amateurs as a group did worse than the pros.

There was no stand-out winner, although several analysts are worthy of special mention.

  • The Braeburn Group’s Navin Arthanareeswaran, an independent with a last name that’s a spelling test in its own right, turned in the best estimate for revenue and Mac unit sales.
  • Raymond James’ Tavis McCourt hit the EPS number — $13.81 — right on the nose.
  • Ranked by best performance in revenue and earnings, CLSA’s Avi Silver came in first.
  • Ranked by best overall performance in all categories, Sterne Agee’s Shaw Wu took the honors.

On the other hand, there was no shortage of bad calls.

  • Some of the best-performing independents of past years — including Daniel (“Deagol”) Tello, Asymco‘s Horace Dediu and Bullish Cross‘ Andy Zaky — ended up in the bottom third of this quarter’s rankings.
  • Traderhood’s Nicolae Mihalache, a particularly bullish indie, overshot earnings by more than $4 a share, revenue by more than $11 billion and iPhone unit sales by more than 15 million units.
  • Hudson Square’s Daniel Ernst and Argus Research’s Jim Kelleher underestimated Apple’s revenue by $2.8 billion.
  • Kelleher also undershot iPad sales by more than 6 million units.
  • And Ernst predicted that Apple would actually miss its unusually conservative 36% gross margin guidance by a half percentage point.

The company ended up reporting a gross margin of 38.6%, but got no credit for that in after-hours trading. In fact, its Q2 guidance for GM in the range of 37.5% to 38.5% was cited as one of the reasons the stock got so badly dinged.

Below the fold: Our annotated master spreadsheet, with the best estimates highlighted in bright green, the second and third best in light green, the worst in red and the second and third worst in pink.

Click to enlarge. Chart and data: PED
About the Author
By Philip Elmer-DeWitt
See full bioRight Arrow Button Icon

Latest in

CryptoBinance
Binance has been proudly nomadic for years. A new announcement suggests it’s finally chosen a headquarters
By Ben WeissDecember 7, 2025
2 hours ago
Big TechStreaming
Trump warns Netflix-Warner deal may pose antitrust ‘problem’
By Hadriana Lowenkron, Se Young Lee and BloombergDecember 7, 2025
5 hours ago
Big TechOpenAI
OpenAI goes from stock market savior to burden as AI risks mount
By Ryan Vlastelica and BloombergDecember 7, 2025
6 hours ago
InvestingStock
What bubble? Asset managers in risk-on mode stick with stocks
By Julien Ponthus, Natalia Kniazhevich, Abhishek Vishnoi and BloombergDecember 7, 2025
6 hours ago
EconomyTariffs and trade
Macron warns EU may hit China with tariffs over trade surplus
By James Regan and BloombergDecember 7, 2025
6 hours ago
EconomyTariffs and trade
U.S. trade chief says China has complied with terms of trade deals
By Hadriana Lowenkron and BloombergDecember 7, 2025
6 hours ago

Most Popular

placeholder alt text
Real Estate
The 'Great Housing Reset' is coming: Income growth will outpace home-price growth in 2026, Redfin forecasts
By Nino PaoliDecember 6, 2025
2 days ago
placeholder alt text
AI
Nvidia CEO says data centers take about 3 years to construct in the U.S., while in China 'they can build a hospital in a weekend'
By Nino PaoliDecember 6, 2025
1 day ago
placeholder alt text
Economy
The most likely solution to the U.S. debt crisis is severe austerity triggered by a fiscal calamity, former White House economic adviser says
By Jason MaDecember 6, 2025
1 day ago
placeholder alt text
Big Tech
Mark Zuckerberg rebranded Facebook for the metaverse. Four years and $70 billion in losses later, he’s moving on
By Eva RoytburgDecember 5, 2025
2 days ago
placeholder alt text
Economy
JPMorgan CEO Jamie Dimon says Europe has a 'real problem’
By Katherine Chiglinsky and BloombergDecember 6, 2025
1 day ago
placeholder alt text
Uncategorized
Transforming customer support through intelligent AI operations
By Lauren ChomiukNovember 26, 2025
11 days ago
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Leadership
  • Success
  • Tech
  • Asia
  • Europe
  • Environment
  • Fortune Crypto
  • Health
  • Retail
  • Lifestyle
  • Politics
  • Newsletters
  • Magazine
  • Features
  • Commentary
  • Mpw
  • CEO Initiative
  • Conferences
  • Personal Finance
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map

© 2025 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.