Eban’s in-depth investigation of the scandal involving the ATF and Mexican drug cartels generated a lot of buzz on social media and in our comments section and was our most popular story in 2012. The piece also won a Min Editorial and Design Award for Best Single Article (Online).
When Scott Forstall left Apple (AAPL) in October, Fortune’s Adam Lashinsky analyzed what was behind the departure of the company’s mobile software chief. Forstall’s work on Apple Maps and Siri did him no favors, nor did his refusal to apologize for the Apple Maps fiasco.
While standing in the massive shadow of Steve Jobs’ legacy, Apple CEO Tim Cook has managed to forge his own path at the tech giant. Fortune’s cover story from last spring looks at how Cook is striking out on his own while preserving the Apple mystique.
While the majority of coverage of Facebook’s (FB) IPO and stock fluctuations has focused on the negative, Fortune highlighted a silver lining for some investment banks: Morgan Stanley (MS)and other underwriters of the IPO made money despite falling shares. The question was, did Morgan Stanley warn some clients but not others about some of Facebook’s problems before the IPO?
Marissa Mayer’s ascent to the CEO spot at Yahoo (YHOO) was a hot topic in 2012 at Fortune (we also broke the news of her pregnancy), but her first public interview since starting her new job was our top Mayer story. The fact that she paraphrased a famous Vince Lombardi quote to define her priorities certainly helped.
When a new gadget is released, the first thing the rabid throngs want to do — besides wait in line, of course — is read what other folks think. Our roundup of iPhone 5 reviews took this into account. (For the record, most of them were positive.)