• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

Apple’s iPhone 5 lands in Africa, Southeast Asia and the Caribbean without a splash

By
Philip Elmer-DeWitt
Philip Elmer-DeWitt
Down Arrow Button Icon
By
Philip Elmer-DeWitt
Philip Elmer-DeWitt
Down Arrow Button Icon
December 27, 2012, 7:57 AM ET

Launch-day shoppers in Hanoi. Photo: Vietnam.net

FORTUNE — I’ve scoured Google News and YouTube and can’t find any launch day videos, photos or news stories about the iPhone 5 landing in St. Kitts.

As the easternmost of the five Caribbean islands scheduled to get the phone on Friday, Dec. 21, St. Kitts was country No. 101 — making good Tim Cook’s pledge to sell the iPhone 5 in 100 countries by December.

But St. Kitts was not alone. I couldn’t find any coverage of the Dec. 21 launch in Barbados, Botswana, Cameroon, Central African Republic, Egypt, Guinea, Ivory Coast, Kenya, Madagascar, Mali, Mauritius, Morocco, Niger, Senegal, St. Lucia, St.Vincent & the Grenadines, Tunisia or Uganda, either.

But I know the last iPhone 5 launch of 2012 did occur, because I found the photograph above in a Vietnam.net post titled “Waiting from 4am to buy iPhone 5.”

Although it reports that there were line sitters and a queue that “began to grow quickly at 6:30 a.m.” — an hour and a half before the doors opened — the piece also points out that the reception for the iPhone 5 in Vietnam was not as “hot” as that for the iPhone 4 two years earlier. “In fact,” the article concludes, “the current smartphone market has many options for consumers so the iPhone is no longer a ‘phenomenon’ in the world of technology as before.”

That hasn’t stopped Apple (AAPL) from making it look like one. Lacking any fresh footage, I give you the company’s official video of the iPhone 5’s opening day:

http://youtu.be/dGC5791WKS8

About the Author
By Philip Elmer-DeWitt
See full bioRight Arrow Button Icon

Latest in

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Leadership
  • Success
  • Tech
  • Asia
  • Europe
  • Environment
  • Fortune Crypto
  • Health
  • Retail
  • Lifestyle
  • Politics
  • Newsletters
  • Magazine
  • Features
  • Commentary
  • Mpw
  • CEO Initiative
  • Conferences
  • Personal Finance
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in

North Americademographics
U.S. births dropped last year, offsetting 2024’s increase and dashing hopes for an upward trend
By Mike Stobbe and The Associated PressFebruary 6, 2026
32 minutes ago
PoliticsBarack Obama
Trump’s racist post about Obamas is deleted after bipartisan backlash. The White House initially defended it, then blamed a staffer
By Bill Barrow, Josh Boak and The Associated PressFebruary 6, 2026
45 minutes ago
CryptoBitcoin
What caused the massive Bitcoin crash? Clues point to a blow-up at Hong Kong hedge funds
By Jeff John RobertsFebruary 6, 2026
2 hours ago
InvestingDow Jones Industrial Average
Dow soars by 1,200 points to top 50,000 for the first time as chipmakers and airlines lead ferocious stock market rebound
By Stan Choe and The Associated PressFebruary 6, 2026
2 hours ago
CEO and co-founder of Anthropic Dario Amodei speaking on stage.
AIAnthropic
Anthropic’s newest model excels at finding security vulnerabilities—but raises fresh cybersecurity risks
By Beatrice NolanFebruary 6, 2026
4 hours ago
Personal FinanceCertificates of Deposit (CDs)
Best certificates of deposit (CDs) for February 2026
By Glen Luke FlanaganFebruary 6, 2026
5 hours ago

Most Popular

placeholder alt text
C-Suite
OpenAI’s Sam Altman says his highly disciplined daily routine has ‘fallen to crap’—and now unwinds on weekends at a ranch with no cell phone service
By Jacqueline MunisFebruary 5, 2026
1 day ago
placeholder alt text
Politics
Meet the Palm Beach billionaire who paid $2 million for a private White House visit with Trump
By Tristan BoveFebruary 3, 2026
3 days ago
placeholder alt text
Success
After decades in the music industry, Pharrell Williams admits he never stops working: ‘If you do what you love everyday, you’ll get paid for free'
By Emma BurleighFebruary 3, 2026
3 days ago
placeholder alt text
Economy
Trump is giving the U.S. economy a $65 billion tax-refund shot in the arm, mostly for higher-income people, BofA says
By Nick LichtenbergFebruary 5, 2026
1 day ago
placeholder alt text
Investing
Ray Dalio warns the world is ‘on the brink’ of a capital war of weaponizing money—and gold is the best way for people to protect themselves
By Sasha RogelbergFebruary 4, 2026
2 days ago
placeholder alt text
Travel & Leisure
How Japan replaced France as the country young Americans obsessively romanticize—they’re longing for civility they don’t see at home
By Nick LichtenbergFebruary 5, 2026
2 days ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.