• Home
  • News
  • Fortune 500
  • Tech
  • Finance
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

Apple from 1980 to 2012

By
Philip Elmer-DeWitt
Philip Elmer-DeWitt
Down Arrow Button Icon
By
Philip Elmer-DeWitt
Philip Elmer-DeWitt
Down Arrow Button Icon
October 5, 2012, 11:25 AM ET

FORTUNE — Since June, ISI’s Brian Marshall has been sending his clients a daily Tech Tidbit that begins “Did you know?”


Jobs. Photo via apple.com

On Friday, to commemorate the one-year anniversary of Steve Jobs’ death, he offered this summary of Apple’s (AAPL) history as a public company:

  • Steve Jobs co-founded Apple in 1976 and the company went public in 1980 raising about $100 million at a split-adjusted IPO price of $2.75 per share.
  • After reaching roughly $8 per share in 1983 (with annual revenue near $1 billion), the stock fell to below $2 per share when Jobs left the company in 1985.
  • Jobs returned to Apple in late 1996 (following the company’s purchase of NeXT for about $400 million) with the stock approaching $4 per share and annual revenue rapidly declining from the $10 billion level.
  • When Jobs passed the baton to current CEO Tim Cook last year, annual revenue had reached $110 billion, the stock was at roughly $380 per share and Apple’s market capitalization had reached $360 billion (for a 100-fold return in about 15 years or about 35% compound annual growth rate ).
  • Since then, the stock has appreciated another 75% (for an approximate 170-fold return in about 16 years or roughly 38% compound annual growth rate).
About the Author
By Philip Elmer-DeWitt
See full bioRight Arrow Button Icon

Latest in

PoliticsDonald Trump
National Park Service drops free admission on Martin Luther King Jr. Day and Juneteenth while adding Trump’s birthday
By David Klepper and The Associated PressDecember 6, 2025
5 hours ago
EconomyEurope
JPMorgan CEO Jamie Dimon says Europe has a ‘real problem’
By Katherine Chiglinsky and BloombergDecember 6, 2025
6 hours ago
PoliticsMilitary
Hegseth likens strikes on alleged drug boats to post-9/11 war on terror, saying Trump can order use of force ‘as he sees fit’
By David Klepper and The Associated PressDecember 6, 2025
6 hours ago
Elon Musk
Big TechSpaceX
SpaceX to offer insider shares at record-setting $800 billion valuation
By Edward Ludlow, Loren Grush, Lizette Chapman, Eric Johnson and BloombergDecember 6, 2025
6 hours ago
EconomyDebt
The most likely solution to the U.S. debt crisis is severe austerity triggered by a fiscal calamity, former White House economic adviser says
By Jason MaDecember 6, 2025
6 hours ago
Big TechApple
Apple rocked by executive departures, with chip chief at risk of leaving next
By Mark Gurman and BloombergDecember 6, 2025
8 hours ago

Most Popular

placeholder alt text
Big Tech
Mark Zuckerberg rebranded Facebook for the metaverse. Four years and $70 billion in losses later, he’s moving on
By Eva RoytburgDecember 5, 2025
1 day ago
placeholder alt text
AI
Nvidia CEO says data centers take about 3 years to construct in the U.S., while in China 'they can build a hospital in a weekend'
By Nino PaoliDecember 6, 2025
11 hours ago
placeholder alt text
Success
Nvidia CEO Jensen Huang admits he works 7 days a week, including holidays, in a constant 'state of anxiety' out of fear of going bankrupt
By Jessica CoacciDecember 4, 2025
3 days ago
placeholder alt text
Economy
Two months into the new fiscal year and the U.S. government is already spending more than $10 billion a week servicing national debt
By Eleanor PringleDecember 4, 2025
3 days ago
placeholder alt text
Success
‘Godfather of AI’ says Bill Gates and Elon Musk are right about the future of work—but he predicts mass unemployment is on its way
By Preston ForeDecember 4, 2025
3 days ago
placeholder alt text
Real Estate
The 'Great Housing Reset' is coming: Income growth will outpace home-price growth in 2026, Redfin forecasts
By Nino PaoliDecember 6, 2025
16 hours ago
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Leadership
  • Success
  • Tech
  • Asia
  • Europe
  • Environment
  • Fortune Crypto
  • Health
  • Retail
  • Lifestyle
  • Politics
  • Newsletters
  • Magazine
  • Features
  • Commentary
  • Mpw
  • CEO Initiative
  • Conferences
  • Personal Finance
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map

© 2025 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.