• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

The (very) bullish case for the American auto market

By
Doron Levin
Doron Levin
Down Arrow Button Icon
By
Doron Levin
Doron Levin
Down Arrow Button Icon
June 5, 2012, 11:45 AM ET

FORTUNE — The writhing agony of American automakers has given way to something rather more pleasant: ecstasy. After a dismal few years, U.S. car companies are thriving again, turning profits and selling cars. Now, they have an additional bit of encouragement: easier credit.

Experian, the Dublin-based financial services firm, says more applications for auto loans are being approved by banks, auto company finance subsidiaries and credit unions. The confidence of U.S. lenders is being rewarded by fewer delinquencies, suggesting a virtuous cycle that may lead to a further easing of credit.

The increased volume of loans can in part be explained by more applications as well as by lenders willing to increase lending to customers with lower credit scores. Last week, automakers reported 25.7% stronger retail sales in May, reflecting a seasonally adjusted annual rate of 13.8 million vehicles, compared with 11.7 million vehicles a year ago.

MORE: The truth about GM’s marketing moves

Anecdotally, expansion of credit can be explained both factors says Melinda Zabritski, director of automotive credit with Eperian. “We’re not back to pre-recession levels, but the volume is growing.” The average loan for a new car costs about 4.5%; the average loan for a used car is 9%.

The leasing sector also is gaining, approaching levels prior to the financial crisis of 2008 and 2009. Fluctuating vehicle values and less availability of credit had led to fewer new lease commitments. The proportion of leases to new vehicle financing, which was above 26% in the first quarter of 2008, fell to 19.6% the following year. That figure has recovered to about 24.4% in the first quarter of 2012.

The top leasing companies in the U.S. market are the financial arms of Honda (HMC) and Toyota (TM), which together account for about 28% of all leases. Mercedes-Benz remains the brand that leases the biggest proportion of its cars, about three-quarters.

MORE: Cadillac’s Hail Mary, dressed in a tux

Of course, not all the signs are positive. Resurgent automakers are being forced to compete again and offer bigger discounts to attract newly confident customers, hurting profitability. Asian carmakers, many of which were badly bruised by the March 2011 earthquake and tsunami in Japan, are regaining share of the U.S., led by Toyota. Toyota’s sales were up 87% in May. Overall, the Korean and Japanese makers have captured 46.1% of U.S. new-vehicle sales through May, up from 45.2% for the same period last year. By a small margin they now lead the Detroit three. Of European carmakers, Volkswagen AG leads the pack with its new U.S.-made Passat family sedan.

Edmunds.com chief economist Lacey Plache sounds a cautious note, citing the general ennui around the broader economic climate. “Consumers with jobs are still spending and income is still growing,” she said, “albeit at a modest pace. For auto sales, consumer willingness to spend is key and, as credit expands again, there is plenty of pent-up demand driving car shoppers back to market.”

Still, there is reason for automakers to be hopeful. Automotive credit is inherently less risk than, say, mortgages, which helped sink the economy in 2009. Zabritski says she recently polled 30 to 40 lenders on their view toward automotive credit. “They really tend to be on the optimistic side,” she said. “Delinquencies have been very, very low.”

About the Author
By Doron Levin
See full bioRight Arrow Button Icon

Latest in

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in

Microsoft just turned 51. Here’s a look at an iconic 1978 photo of its first employees and where they are now
Big TechMicrosoft
Microsoft just turned 51. Here’s a look at an iconic 1978 photo of its first employees and where they are now
By Marco Quiroz-GutierrezApril 4, 2026
11 minutes ago
stressed student
Personal FinanceColleges and Universities
College grads in ‘AI-proof’ careers like psychology and education are seeing negative returns on their degrees
By Jake AngeloApril 4, 2026
42 minutes ago
Delta CEO Ed Bastian
Successsuccess
How Delta uses Tom Brady to train its 100,000 workforce on leadership and a winner’s mindset
By Emma BurleighApril 4, 2026
2 hours ago
Scott Kupor sits at a table gesturing with both hands.
PoliticsLabor
The Trump administration is blurring the public and private sector workforce, and OPM director Scott Kupor won’t rule out conflict of interest risks
By Sasha RogelbergApril 4, 2026
2 hours ago
alex
AIInfrastructure
AI’s next frontier is the real world
By Alex IsraelApril 4, 2026
2 hours ago
workers
AIdisruption
A Yale economist says AGI won’t automate most jobs—because they’re not worth the trouble
By Nick LichtenbergApril 4, 2026
4 hours ago

Most Popular

Google CEO Sundar Pichai says we’re just a decade away from a new normal of extraterrestrial data centers
Innovation
Google CEO Sundar Pichai says we’re just a decade away from a new normal of extraterrestrial data centers
By Fortune EditorsApril 3, 2026
1 day ago
Gen Z fled San Francisco for Texas and Florida. Now they’re turning ‘welcomer cities’ into the next big tech towns
Real Estate
Gen Z fled San Francisco for Texas and Florida. Now they’re turning ‘welcomer cities’ into the next big tech towns
By Fortune EditorsApril 2, 2026
2 days ago
The Walmart billionaires next door: Quiet backlash is brewing against the heirs who remade the retailer’s hometown
Magazine
The Walmart billionaires next door: Quiet backlash is brewing against the heirs who remade the retailer’s hometown
By Fortune EditorsApril 3, 2026
1 day ago
Major 4-day workweek study suggests that when we work 5 days we spend one doing basically nothing
Success
Major 4-day workweek study suggests that when we work 5 days we spend one doing basically nothing
By Fortune EditorsApril 2, 2026
2 days ago
Current price of oil as of April 3, 2026
Personal Finance
Current price of oil as of April 3, 2026
By Fortune EditorsApril 3, 2026
23 hours ago
Current price of silver as of Friday, April 3, 2026
Personal Finance
Current price of silver as of Friday, April 3, 2026
By Fortune EditorsApril 3, 2026
23 hours ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.