• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

Google’s Android profits: ‘40% of a little is a lot less’

By
Philip Elmer-DeWitt
Philip Elmer-DeWitt
Down Arrow Button Icon
By
Philip Elmer-DeWitt
Philip Elmer-DeWitt
Down Arrow Button Icon
May 15, 2012, 9:10 AM ET

Source: Asymco.com

FORTUNE — As part of an extended look at what he calls Google’s (GOOG) “Android economics,” Asymco‘s Horace Dediu on Monday published what may be the first independent estimate of the company’s Android income statement.

As the chart at right shows, Android generates revenue for Google through three kinds of ad sales (Google’s Search, AdSense and AdMob). After costs and revenue sharing are taken out, there is some profit left over for Google: roughly $2.75 per Android device per year, according to Dediu.

Is that a lot? To put his numbers in perspective, Dediu on Tuesday posted a chart comparing Apple’s (AAPL) iPhone income for the first three months of 2011 with Google’s estimated Android income for the full year.

Because the Android chart is dwarfed to near invisibility by Apple’s, Dediu posted the scaled up version copied below. To understand what’s going on, you’ll probably have to see the Asmyco charts at their proper scale. Click here.

As Dediu writes:

“As various members of the Android ecosystem are rewarded from the 40% revenue share of Android, it would be important to consider the scales involved in these illustrations when considering the influence Google exerts. It could be argued that Google’s spreading of wealth from search creates strong incentives for participation in its ecosystem.

“However, there is little wealth created. 40% of a little is a lot less.”

The 4 X scale charts below. If you look closely, you can see the Android chart we showed above at the center of the image below, near the bottom.


Source: Asymco.com
About the Author
By Philip Elmer-DeWitt
See full bioRight Arrow Button Icon

Latest in

Personal FinanceSavings accounts
Today’s best high-yield savings account rates on Dec. 10, 2025: Earn up to 5.00% APY
By Glen Luke FlanaganDecember 10, 2025
7 minutes ago
Personal FinanceCertificates of Deposit (CDs)
Earn up to 4.18% APY with the best CD rates available today, Dec. 10, 2025
By Glen Luke FlanaganDecember 10, 2025
7 minutes ago
Zhenghua Yang
SuccessSmall Business
At 18, doctors gave him three hours to live. He played video games from his hospital bed—and now, he’s built a $10 million-a-year video game studio
By Preston ForeDecember 10, 2025
8 minutes ago
AsiaCoupang
Coupang CEO resigns over historic South Korean data breach
By Yoolim Lee and BloombergDecember 10, 2025
2 hours ago
Personal FinanceReal Estate
Current ARM mortgage rates report for Dec. 10, 2025
By Glen Luke FlanaganDecember 10, 2025
2 hours ago
Personal FinanceReal Estate
Current refi mortgage rates report for Dec. 10, 2025
By Glen Luke FlanaganDecember 10, 2025
2 hours ago

Most Popular

placeholder alt text
Success
When David Ellison was 13, his billionaire father Larry bought him a plane. He competed in air shows before leaving it to become a Hollywood executive
By Dave SmithDecember 9, 2025
23 hours ago
placeholder alt text
Economy
‘Fodder for a recession’: Top economist Mark Zandi warns about so many Americans ‘already living on the financial edge’ in a K-shaped economy 
By Eva RoytburgDecember 9, 2025
13 hours ago
placeholder alt text
Banking
Jamie Dimon taps Jeff Bezos, Michael Dell, and Ford CEO Jim Farley to advise JPMorgan's $1.5 trillion national security initiative
By Nino PaoliDecember 9, 2025
14 hours ago
placeholder alt text
Real Estate
The 'Great Housing Reset' is coming: Income growth will outpace home-price growth in 2026, Redfin forecasts
By Nino PaoliDecember 6, 2025
4 days ago
placeholder alt text
Success
Craigslist founder signs the Giving Pledge, and his fortune will go to military families, fighting cyberattacks—and a pigeon rescue
By Sydney LakeDecember 8, 2025
2 days ago
placeholder alt text
Uncategorized
Transforming customer support through intelligent AI operations
By Lauren ChomiukNovember 26, 2025
14 days ago
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Leadership
  • Success
  • Tech
  • Asia
  • Europe
  • Environment
  • Fortune Crypto
  • Health
  • Retail
  • Lifestyle
  • Politics
  • Newsletters
  • Magazine
  • Features
  • Commentary
  • Mpw
  • CEO Initiative
  • Conferences
  • Personal Finance
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map

© 2025 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.