Today in Tech: Netflix’s comeback strategy

October 26, 2011, 7:30 AM UTC

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Netflix (NFLX) CEO Reed Hastings published a letter to shareholders earlier this week that (vaguely) explains how his company plans to rally after months of strategic missteps. “We don’t have to ‘beat’ Starz or other networks to succeed,” he wrote. “We won’t have every movie or TV series; but we do provide enough value that consumers also want to subscribe to Netflix.” (All Things D)

* Amazon (AMZN) reported its third quarter earnings yesterday, missing Wall Street expectations: revenues climbed 44% to nearly $10.9 billion, but net income dropped 73% from $231 million the same time last year to $63 million. As a result, the company’s shares dipped 4.4%.

*It wasn’t all bad news for Amazon, however. CEO Jeff Bezos said in a statement that healthy pre-orders of its Android-based Kindle Fire tablet are spurring the company to produce “millions more” than originally planned. According to some estimates, as many as five million of the tablets could be sold by the end of the year. (BetaNews, Business Insider, VentureBeat)

* Later today, Nokia CEO Stephen Elop will kick off Nokia World, a two-day event highlighting company’s long-term strategy and several new Windows-based phones. (Maybe these.) (WinRumors)

* The kooky Taiwanese animators over at NMA produced yet another short visual masterpiece, this time of Walter Isaacson’s Steve Jobs biography. Obviously, take the whole thing with a grain of salt. (NMA)

* Meanwhile, super angel Ron Conway, Google VP Marissa Mayer, Twitter co-founder Biz Stone,, MC Hammer — yepMC Hammer — and others put together this priceless viral video endorsing San Francisco mayoral candidate Ed Lee. (TechCrunch)

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