• Home
  • News
  • Fortune 500
  • Tech
  • Finance
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

How many iPhones did Apple sell last quarter?

By
Philip Elmer-DeWitt
Philip Elmer-DeWitt
Down Arrow Button Icon
By
Philip Elmer-DeWitt
Philip Elmer-DeWitt
Down Arrow Button Icon
October 12, 2011, 2:20 PM ET

The Street is looking for a falloff in sales. The amateurs are looking for a blowout.



Data: Company reports; Apple 2.0

I expect Apple (AAPL) to report two important iPhone statistics next week.

The first, the number of iPhone 4S units sold this coming weekend, the company won’t know until after midnight Sunday. The other, the number of iPhones sold last quarter, it already has in hand.

In this post, I’m going to look at the second number, which my two teams of analysts — professional and amateur — have been tracking since the end of June.

The two groups rarely agree, but the discrepancy this quarter is unusually large.

The estimates of the 28 professional analysts who have submitted their numbers to Fortune.com range from a high of 23 million from FBN’s Shebly Seyrafi to a low of 16.92 million from Goldman Sachs’ Bill Shope. The average among this group is 19.82 million iPhones, a bit below the record 20.34 million the company sold in the June quarter.

The average among our 16 amateurs, by contrast, is 22.91 million, which would set a new record. Among this group, the estimates range from a low of 19.52 million from Apple Finance Board‘s Alexis Cabot to a high of 26.8 million from Asymco‘s Horace Dediu.

We’ll find out who was closest to the mark when Apple reports its earnings after the markets close next Tuesday, Oct. 18.

Below the fold: The analysts’ individual estimates, with the pros in blue and the amateurs in green. For their revenue and EPS estimates, see Wall Street still doesn’t understand Apple.



Data: Anaylsts' reports
About the Author
By Philip Elmer-DeWitt
See full bioRight Arrow Button Icon

Latest in

InnovationBrainstorm Design
Procurement execs often don’t understand the value of good design, experts say
By Angelica AngDecember 8, 2025
6 minutes ago
Personal Financemortgages
Current mortgage rates report for Dec. 8, 2025: Rates hold steady with Fed meeting on horizon
By Glen Luke FlanaganDecember 8, 2025
41 minutes ago
Personal FinanceReal Estate
Current ARM mortgage rates report for Dec. 8, 2025
By Glen Luke FlanaganDecember 8, 2025
41 minutes ago
Personal FinanceReal Estate
Current refi mortgage rates report for Dec. 8, 2025
By Glen Luke FlanaganDecember 8, 2025
41 minutes ago
CryptoBinance
Binance has been proudly nomadic for years. A new announcement suggests it’s finally chosen a headquarters
By Ben WeissDecember 7, 2025
5 hours ago
Big TechStreaming
Trump warns Netflix-Warner deal may pose antitrust ‘problem’
By Hadriana Lowenkron, Se Young Lee and BloombergDecember 7, 2025
8 hours ago

Most Popular

placeholder alt text
Real Estate
The 'Great Housing Reset' is coming: Income growth will outpace home-price growth in 2026, Redfin forecasts
By Nino PaoliDecember 6, 2025
2 days ago
placeholder alt text
AI
Nvidia CEO says data centers take about 3 years to construct in the U.S., while in China 'they can build a hospital in a weekend'
By Nino PaoliDecember 6, 2025
2 days ago
placeholder alt text
Economy
The most likely solution to the U.S. debt crisis is severe austerity triggered by a fiscal calamity, former White House economic adviser says
By Jason MaDecember 6, 2025
1 day ago
placeholder alt text
Economy
JPMorgan CEO Jamie Dimon says Europe has a 'real problem’
By Katherine Chiglinsky and BloombergDecember 6, 2025
1 day ago
placeholder alt text
Big Tech
Mark Zuckerberg rebranded Facebook for the metaverse. Four years and $70 billion in losses later, he’s moving on
By Eva RoytburgDecember 5, 2025
3 days ago
placeholder alt text
Politics
Supreme Court to reconsider a 90-year-old unanimous ruling that limits presidential power on removing heads of independent agencies
By Mark Sherman and The Associated PressDecember 7, 2025
17 hours ago
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Leadership
  • Success
  • Tech
  • Asia
  • Europe
  • Environment
  • Fortune Crypto
  • Health
  • Retail
  • Lifestyle
  • Politics
  • Newsletters
  • Magazine
  • Features
  • Commentary
  • Mpw
  • CEO Initiative
  • Conferences
  • Personal Finance
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map

© 2025 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.