• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

Trendingnow

1

AI CEOs from OpenAI, Anthropic, and Microsoft set aside their rivalry to warn Congress AI is making it too easy to design and create bioweapons

2

Ohio city workers are covering automated license plate readers with trash bags as officials sound the alarm on 'egregious violations' of privacy

3

10,000 Boomers a day, $39 trillion in debt, and no benefit cuts: Bessent stakes Social Security on the Trump economy

1

AI CEOs from OpenAI, Anthropic, and Microsoft set aside their rivalry to warn Congress AI is making it too easy to design and create bioweapons

2

Ohio city workers are covering automated license plate readers with trash bags as officials sound the alarm on 'egregious violations' of privacy

3

10,000 Boomers a day, $39 trillion in debt, and no benefit cuts: Bessent stakes Social Security on the Trump economy

The “end of TechCrunch”? It might not be such a bad thing

By
Chadwick Matlin
Chadwick Matlin
Down Arrow Button Icon
By
Chadwick Matlin
Chadwick Matlin
Down Arrow Button Icon
September 7, 2011, 2:17 PM ET

FORTUNE — At TechCrunch’s Disrupt conference earlier this year, Michael Arrington brought Arianna Huffington on stage and the two played “The Odd Couple” for 10 minutes. “How the hell did we both end up at AOL?” Arrington asked, musing on AOL’s purchase of TechCrunch for a reported $25 million and The Huffington Post for $315 million. A few minutes later, he wondered if she was nervous about dealing with someone as irascible as himself. “You’re my boss. I actually have to report to you. And we’ve already had a bunch of sticky situations. Is it as awkward for you as it is for me? I’m not good at reporting to people. Is it going to work?”

Huffington sat hands clasped and legs crossed. “So far it has worked,” she said smiling.

But “so far” only lasted so long. Late last week, Fortune broke the details of Arrington’s plans to start his own venture capital fund and that TechCrunch-owner AOL (AOL) was pumping in $10 million. That launched a torrent of leaks from the struggling Internet company: Arrington would still write but not be paid. Arrington would be dismissed entirely. TechCrunch writers, meanwhile, jumped into the fray, publishing posts lamenting that the only way forward might be the most drastic: a full, public disemboweling of the popular blog. Arrington issued a stark ultimatum, that AOL restore “editorial independence” or sell the blog back to him. “TechCrunch As We Know It May Be Over” shouted a headline from the site’s prolific MG Siegler.

But what would the startup scene be like without the blog that currently animates it? A whole lot better, actually.

Over the past six years, TechCrunch has fashioned itself into the startup scene’s Buddha. Entrepreneurs come from near and far to pay their respects in hopes of some karmic — and fiscal — reward. Entrepreneurs are writing posts like “Two Cold-Emailed TechCrunch Pitches That Worked.” Startups are paying money for the privilege of being associated with TechCrunch, via its self-promotional TechCrunch Disrupt conference. The buzzy firms — usually ones coming out of startup incubators, like TechStars or Y Combinator — have a bit more power to ignore the blog. But when they do, they can expect dogged emails asking why they didn’t offer their news to TechCrunch first — and exclusively.

This worshipping ritual, then, is as transactional as it is spiritual. And it creates a feedback loop: TechCrunch is the most-reputed site because of its scoops. Startups offer TechCrunch scoops because it’s the most-reputed site. And, of course, TechCrunch and Arrington’s stock rises further as a consequence.

It wasn’t always this way. Arrington, a former lawyer and entrepreneur, created TechCrunch in 2005, when a disorganized startup space was still grieving over the losses of the 2000-2001 dotcom crash. Startups needed a champion, and they found one in the blunt Arrington. Traffic soon jumped, which brought the magazine profiles wondering whether someone as unpredictably temperamental as Michael Arrington could be a force for good. Arrington willed TechCrunch into a thriving site and business, sucking up so much oxygen that few other independent sites were able to challenge him.

For a time. Now, many sites do what TechCrunch pioneered. The Wall Street Journal’s AllThingsD, VentureBeat, DealBook, The New York Times’ Bits, The New York Observer’s Betabeat, GigaOM, Business Insider and, yes, Fortune are all in the game. None of them are exact replicas. (It’s hard to duplicate TechCrunch’s solipsism, after all.) But as far as journalism is concerned, these sites more than fill the space a defunct TechCrunch would leave behind.

Startups, too, would be fine. They would be free to shop their exclusives to a variety of outlets without retribution. And for those startups entering markets already clotted with competitors — say, daily deals — the absence of TechCrunch would allow for more competition. No gatekeeper means there’s no arbitrary decisions about which are favored and which are not.

“We want to use TechCrunch as a petri dish for disclosing and discussing multiple conflicts of interests that journalists are not discussing,” Arianna Huffington said when she was on stage with Arrington. One contamination does not need to lead to an epidemic.

About the Author
By Chadwick Matlin
See full bioRight Arrow Button Icon

Latest in

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in

Tech stocks lead market bloodbath as fears of Fed rate hikes add to worries about the AI-fueled chip boom petering out
Investingtech stocks
Tech stocks lead market bloodbath as fears of Fed rate hikes add to worries about the AI-fueled chip boom petering out
By Jason MaJune 5, 2026
1 hour ago
The Class of 2026: Meet the 12 companies making their Fortune 500 debut
Startups & VentureFortune 500
The Class of 2026: Meet the 12 companies making their Fortune 500 debut
By Marco Quiroz-GutierrezJune 5, 2026
2 hours ago
Shoppers search for meat and pork product inside Walmart store
Economyfarming
The U.S. is still one of the world’s biggest meat producers. So why are Americans paying so much for beef?
By Tristan BoveJune 5, 2026
3 hours ago
As the World Cup draws millions to 11 U.S. cities, measles—not Ebola—may be the biggest concern
HealthHealth
As the World Cup draws millions to 11 U.S. cities, measles—not Ebola—may be the biggest concern
By Marco Quiroz-GutierrezJune 5, 2026
4 hours ago
jack
PoliticsElections
A Kennedy, Kellyanne Conway’s ex-husband and a former Palantir data scientist debated AI regulation. Welcome to the Manhattan primary
By Anthony Izaguirre and The Associated PressJune 5, 2026
6 hours ago
trump
Arts & EntertainmentWhite House
Trump says Knicks owner James Dolan invited him to Game 3 of the NBA Finals and he’s going
By Collin Binkley and The Associated PressJune 5, 2026
6 hours ago

Most Popular

AI CEOs from OpenAI, Anthropic, and Microsoft set aside their rivalry to warn Congress AI is making it too easy to design and create bioweapons
AI
AI CEOs from OpenAI, Anthropic, and Microsoft set aside their rivalry to warn Congress AI is making it too easy to design and create bioweapons
By Marco Quiroz-GutierrezJune 5, 2026
16 hours ago
Ohio city workers are covering automated license plate readers with trash bags as officials sound the alarm on 'egregious violations' of privacy
Cybersecurity
Ohio city workers are covering automated license plate readers with trash bags as officials sound the alarm on 'egregious violations' of privacy
By Sasha RogelbergJune 3, 2026
2 days ago
10,000 Boomers a day, $39 trillion in debt, and no benefit cuts: Bessent stakes Social Security on the Trump economy
Economy
10,000 Boomers a day, $39 trillion in debt, and no benefit cuts: Bessent stakes Social Security on the Trump economy
By Nick LichtenbergJune 4, 2026
1 day ago
MacKenzie Scott's approach to her $26 billion giving spree was inspired by a book she read in college about writing
Success
MacKenzie Scott's approach to her $26 billion giving spree was inspired by a book she read in college about writing
By Sydney LakeJune 5, 2026
17 hours ago
CEO says anyone who works from home is grabbing groceries or at the vet 30% of the time—and shows off his busy office at Friday 5 p.m. to prove it
Success
CEO says anyone who works from home is grabbing groceries or at the vet 30% of the time—and shows off his busy office at Friday 5 p.m. to prove it
By Orianna Rosa RoyleJune 4, 2026
2 days ago
A single new sentence in SpaceX's amended IPO filing could signal the biggest merger in history
Startups & Venture
A single new sentence in SpaceX's amended IPO filing could signal the biggest merger in history
By Shawn TullyJune 4, 2026
2 days ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.