• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
Apple

Meet the man who will replace Jobs

By
Miguel Helft
Down Arrow Button Icon
By
Miguel Helft
Down Arrow Button Icon
August 25, 2011, 5:00 AM ET


Tim Cook, Apple's new CEO

FORTUNE — With the resignation of Steve Jobs, Apple’s ailing chief executive, his successor and collaborator of many years, Tim Cook, will be tested like never before.

Cook, who was Apple’s chief operating officer, has been running day-to-day operations since January, when Jobs announced that he was taking a medical leave. And twice before, Cook had taken the reins from Jobs, as Apple’s founder stepped aside to focus on his health.

Like Jobs, Cook is a relentless executive and exacting boss, a perfectionist who obsesses over minute details. But the similarities between the two men end there. While Jobs is a charismatic leader known for outbursts of temper, Cook, who was raised in a small town in Alabama, is soft-spoken, reserved and intensely private. And as Jobs used his creative genius and vision to conceive and design blockbuster products like the iMac, iPhone and iPad, Cook’s considerable operational skills were focused on making sure that Apple could build millions of those products and deliver them to every corner of the world to meet customers’ seemingly insatiable demand.


The genius behind Steve

Their complementary skills, helped Apple (AAPL) engineer one of the most remarkable turnarounds in American history.

In a news release, Apple director Art Levinson, the chairman of Genentech, speaking on behalf of Apple’s board, expressed confidence in Cook. “The Board has complete confidence that Tim is the right person to be our next CEO,” Levinson said. And he said that in his new role as chairman, Jobs “will continue to serve Apple with his unique insights, creativity and inspiration.”

Still, the unexpected resignation of Jobs is raising new questions about his health. In his resignation letter, Jobs said: “I have always said if there ever came a day when I could no longer meet my duties and expectations as Apple’s C.E.O., I would be the first to let you know. Unfortunately, that day has come.”

Jobs, who has battled pancreatic cancer since 2004 and underwent a liver transplant two years ago, did not discuss his health, and an Apple spokesman declined to comment.

By all accounts, Cook , who is 50, has done an admirable job of steering Apple in Jobs’s absence. But as he assumes the CEO role on a more permanent basis, Cook will have to prove that he can succeed without Jobs at his side.

The test, however, is not likely to come immediately. While investors may be spooked by Jobs’s resignation, the company has been on a remarkable, multi-year streak, built on the success of the iPhone and iPad and the resurgence of the Macintosh. That’s not likely to end overnight.


Steve Jobs’ greatest designs

“Apple does not create products on a quarter by quarter basis,” said Tim Bajarin, president of Creative Strategies, who has followed Apple for more than three decades. “It has products in development through 2013 and a roadmap through 2015. Everything that is in the works for the next five years has Steve’s imprint and blessing.”

And while it is impossible to overstate the influence of Jobs, Apple is not a one-man operation. The company has a deep bench of seasoned executives, who have absorbed Jobs’s vision and direction. They include Philip W. Schiller, the company’s marketing chief; Jonathan Ive, the London-born designer who is Apple’s senior vice president for industrial design; and Scott Forstall, a senior vice president for iOS software.


Meet Apple’s all-stars

Without Jobs in the mix, you can expect Cook to rely more heavily on them.

Apple’s succession plans have been a closely guarded secret. Still everyone from Silicon Valley to Wall Street had expected that Cook would eventually replace Jobs. Now we know. And it seems clearer than ever that Jobs had planned for this day — and for his gradual exit from Apple — with the same care and precision he applied to the release of a new product or one of his keynote speeches.

[cnnmoney-video vid=video/technology/2011/08/24/t_steve_jobs_apple_legacy.fortune/]

More on Steve Jobs and Apple from Fortune:

Steve Jobs’ resignation letter

The genius behind Steve

Meet Apple’s all-stars

The speech of Steve Jobs’ life

Steve Jobs, design perfectionist

About the Author
By Miguel Helft
See full bioRight Arrow Button Icon

Latest in

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Leadership
  • Success
  • Tech
  • Asia
  • Europe
  • Environment
  • Fortune Crypto
  • Health
  • Retail
  • Lifestyle
  • Politics
  • Newsletters
  • Magazine
  • Features
  • Commentary
  • Mpw
  • CEO Initiative
  • Conferences
  • Personal Finance
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map

Latest in

AIBrainstorm AI
Natasha Lyonne says AI has an ethics problem because right now it’s ‘super kosher copacetic to rob freely under the auspices of acceleration’
By Marco Quiroz-GutierrezDecember 20, 2025
26 minutes ago
James Talarico stands behind a microphone and stares out into the crowd
EconomyWealth
James Talarico says the biggest ‘welfare queens’ in America are ‘the giant corporations that don’t pay a penny in income taxes’
By Dave SmithDecember 20, 2025
1 hour ago
Future of WorkGen Z
Gen Z is open minded about blue-collar work and the Fords of the economy need them — but both sides are missing each other
By Muskaan ArshadDecember 20, 2025
2 hours ago
Josie Lauducci on the front of her boat
SuccessCareers
Meet the Gen Xer who lives on a boat—she supercommutes to California every few weeks for her $100-an-hour job. Just eight shifts cover all her bills
By Preston ForeDecember 20, 2025
3 hours ago
LawJeffrey Epstein
One of the few revelations in the Epstein files is a copy of the earliest known red flag about the sex offender: a report taken by the FBI in 1996
By Michael R. Sisak, Eric Tucker, Alanna Durkin Richer and The Associated PressDecember 19, 2025
10 hours ago
PoliticsJeffrey Epstein
Congressmen who pushed to release Epstein files say massive blackout doesn’t comply with law and ‘are exploring all options’ — including impeachment
By Jason MaDecember 19, 2025
13 hours ago

Most Popular

placeholder alt text
AI
Meta’s 28-year-old billionaire prodigy says the next Bill Gates will be a 13-year-old who is ‘vibe coding’ right now
By Eva RoytburgDecember 19, 2025
1 day ago
placeholder alt text
Economy
The $38 trillion national debt is to blame for over $1 trillion in annual interest payments from here on out, CRFB says
By Nick LichtenbergDecember 17, 2025
3 days ago
placeholder alt text
Success
As graduates face a ‘jobpocalypse,’ Goldman Sachs exec tells Gen Z they need to know their commercial impact 
By Preston ForeDecember 18, 2025
2 days ago
placeholder alt text
Success
The scientist who helped create AI says it’s only ‘a matter of time’ before every single job is wiped out—even safer trade jobs like plumbing
By Orianna Rosa RoyleDecember 19, 2025
23 hours ago
placeholder alt text
Success
Billionaire who sold two companies to Coca-Cola says he tries to persuade people not to become entrepreneurs: ‘Every single day, you can go bankrupt’
By Dave SmithDecember 19, 2025
23 hours ago
placeholder alt text
Economy
‘This is a wacky number’: economists cry foul as new government data assumes zero housing inflation in surprising November drop
By Eva RoytburgDecember 18, 2025
2 days ago

© 2025 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.