Today in Tech: Why Netflix hiked prices

July 18, 2011, 7:30 AM UTC

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“I’m just hoping this doesn’t end like 2000 again. The desire to make a buck does help fuel innovation, but it can also wipe out people’s nesteggs if they get too greedy.”
MySpace co-founder Tom Anderson (Google+)

* Still wondering why Netflix hiked up their lowest rental plans by 60%? It’s because users aren’t switching over to the company’s streaming service as quickly as analysts (and Netflix itself) had hoped. (That, along with the higher costs attached to the DVD business.) (USA Today)

* This year’s Women’s World Cup tournament set a new Twitter record — 7,196 Tweets per second — higher even than the news of Osama bin Laden’s death last May. (TechCrunch)

* Facebook doesn’t take kindly to Google+ ads on its social network. Web developer Michael Lee Johnson found out the hard way after putting up an ad on Facebook looking for Google+. Needless to say, Zuck’s camp had it pulled. Should he have been surprised? More importantly (and somewhat tangential), would Facebook lie? (TechCrunch and Fortune)

* Quora lead designer Rebekah Cox, recently profiled by colleague Jessi Hempel, on what it’s like to be a woman working in tech. (Huffington Post)

* How music streaming darling Spotify got one tech writer thinking about (and appreciating) Napster again. (Appolicious)

* Given how ubiquitous music-savvy smartphones are, it’s probably not too surprising iPod sales are expected to decline 7.2% next quarter. (Fortune)

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