* After two-and-a-half years of waiting and speculation,
Spotify
will launch in the U.S. later this morning at 8 AM EST. The streaming music service from CEO and co-founder Daniel Ek will offer an invite-only free, ad-supported service, a $4.99 ad-free option, and a $9.99 version including mobile access. (This is my next)

* A fascinating inside look at why BlackBerry-maker Research in Motion is flailing in the mobile market. Among the revelations culled from ex-RIM executives: the company has reportedly never had a three-year product roadmap, and co-CEOs Jim Balsillie and Mike Lazaridis have drifted apart. (Boy Genius Report)

* The real reason Netflix raised its price plans by 60% isn’t because the company wants to make more money, it’s because the company wants users to stop using DVDs. (All Things D)

* PayPal announced the company’s first Near Field Communications (NFC) service for Android, which will allow users to transfer funds to one another simply by opening up a homescreen widget and holding their phones together until they vibrate. Right now the only NFC-equipped Android phone is the Nexus S, but that situation should change later this year. (PayPal via TechCrunch)

* Why mobile users should kiss cheap mobile data good-bye.. (Fortune)

* How Google + will revolutionize the way people and brands share content. (Ad Age Digital)

* Zynga, Hulu, and GoDaddy: Where 15 of the strangest tech company names came from. (Business Insider)

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