Today in Tech: Netflix changes plans and pricing

July 13, 2011, 7:30 AM UTC

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Netflix announced changes to the low end of its pricing scheme. The “all-you-can-eat” DVD and streaming plan for $9.99 was split into two separate plans: $7.99 for unlimited streaming (no DVDs) and $7.99 for unlimited DVDs, one disc at a time (no streaming). That means if you want to keep streaming and renting DVDs, you’ll need to pony up 60% more moving forward, or $15.98 a month. Colleague Dan Primack argues the changes will hurt the Postal Service, since Netflix’s expenditures on DVD postage made up roughly 20% of the Postal Service’s first-class “flats” last year. (Netflix and Fortune)

* Electronic Arts agreed to acquire PopCap Games, maker of Plants vs. Zombies and Bejeweled, for a deal worth upwards of $1.3 billion. (Fortune)

* Everyone’s favorite consumer-facing file-syncing service, Dropbox, is reportedly raising between $200 million and $300 million at a valuation of between $5 billion and $10 billion. (TechCrunch)

* Bluetooth headset maker Jawbone just closed a $70 million round of funding from J.P. Morgan Asset Management, bringing the company’s funding total to $170 million. (All Things D)

* Pandora will start rolling out a new HTML5-based redesign later this week, and based on these screengrabs, users are in for a treat. (TechCrunch)

* Engadget nabbed a sitdown with Stephen DeWitt, HP’s new head of WebOS global business, who among other things, brushed off those negative TouchPad tablet reviews. (Engadget)

* Why Color’s recent executive departures are a lesson in lean startup philosophy. (ReadWriteWeb)

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