• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

Trendingnow

1

New York City women are making up to $30,000 per month by renting out their closets to strangers

2

Why did a $154 billion CEO just endorse stripping most Americans of voting rights—and taking us back to the 19th century?

3

The millennial generation is split in 2: an older crowd with boomer-style comfort, a younger set going 'back to the early 1900s'

1

New York City women are making up to $30,000 per month by renting out their closets to strangers

2

Why did a $154 billion CEO just endorse stripping most Americans of voting rights—and taking us back to the 19th century?

3

The millennial generation is split in 2: an older crowd with boomer-style comfort, a younger set going 'back to the early 1900s'

The Final Cut Pro X debacle

By
Philip Elmer-DeWitt
Philip Elmer-DeWitt
Down Arrow Button Icon
By
Philip Elmer-DeWitt
Philip Elmer-DeWitt
Down Arrow Button Icon
June 22, 2011, 6:34 PM ET
Add Fortune on Google for similar content.

One day later, 501 reviews, 229 of them negative



Source: Mac App Store

“Since the early 2000s,” according to its Wikipedia entry, “Final Cut Pro began to develop a large and expanding user base, mainly video hobbyists and independent filmmakers.” By 2008, according to a survey published by the American Cinema Editors Guild, more than one in five members had abandoned Avid’s (AVID) Media Composer and were doing their post-production work on Final Cut Pro.

Which makes what Apple (AAPL) did with the new version released Tuesday such a mystery.

According to Apple’s press release, Final Cut Pro X is “a revolutionary new version of the world’s most popular Pro video editing software which completely reinvents video editing.”

According to the growing list of negative reviews on the Mac App Store, it’s a disaster.

Below: Excerpts from the first five “most helpful” comments as of Wednesday afternoon.

  • Extremely buggy, overly simplistic — “I get the impression that folks at Apple that design software don’t actually run a production environment, and don’t understand our needs at all. — Fraize
  • No Multicam!! — “FCPX is literally unusable without Multicam.” — Greg Golding
  • Not for an editing house. “You simply cannot import anything but your iMovie projects.” — Kevin Lewis
  • HUGE problems and disappointing. “Cannot open or import anything from FCP 7.” — Prof Keynote
  • don’t be duped. “This application should not be called FINAL CUT PRO as it is NO WAY COMPATIBLE with older versions of FCP…. It’s basically iMOVIE with a few improvements.” — Pretty J.

According to senior vice president Phil Schiller, Apple showed Final Cut Pro X “to many of the world’s best Pro editors, and their jaws have dropped.”

But not necessarily in a good way.

UPDATE: David Pogue, not a professional filmmaker, finds much to love in his
New York Times
review. Daring Fireball‘s John Gruber makes the analogy to Mac OS X — a ground-up rewrite that caused a lot of teeth gnashing  in its time — with a key difference:

“The difference is that with the transition from Mac OS 9 to Mac OS X, Apple kept Mac OS 9 around for years, both as a boot-the-machine OS and in the form of the Classic emulation layer. There was a years-long transition. Whereas the previous — dare I say classic? — versions of Apple’s professional video software were discontinued upon yesterday’s release of the new versions.”

About the Author
By Philip Elmer-DeWitt
See full bioRight Arrow Button Icon
Add Fortune on Google for similar content.

Latest in

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • TikTok icon
  • YouTube icon

Latest in

No. 1 on the Fortune Global 500: Amazon’s Jeff Bezos on how his garage startup became the largest company in the world by revenue
MagazineAmazon
No. 1 on the Fortune Global 500: Amazon’s Jeff Bezos on how his garage startup became the largest company in the world by revenue
By Kristin StollerJuly 28, 2026
3 hours ago
Can a global car company survive today’s complicated world? Nissan hopes to find out
MagazineNissan
Can a global car company survive today’s complicated world? Nissan hopes to find out
By Andrew StaplesJuly 28, 2026
3 hours ago
How Wistron’s early Nvidia bet made it an unsung winner of the AI boom—and one of the biggest risers on this year’s Global 500
MagazineGlobal 500
How Wistron’s early Nvidia bet made it an unsung winner of the AI boom—and one of the biggest risers on this year’s Global 500
By Nicholas GordonJuly 28, 2026
3 hours ago
Fortune Global 500
Fortune Global 500
By FortuneJuly 28, 2026
3 hours ago
Sun Life launches global private wealth platform targeting Asia’s booming HNWI market
AsiaInsurance
Sun Life launches global private wealth platform targeting Asia’s booming HNWI market
By Angelica AngJuly 28, 2026
3 hours ago
President Donald Trump meets with Chinese President Xi Jinping in Beijing, China on May 14, 2026.
EconomyChina
China’s exports are so huge they’re now lowering inflation in other countries
By Eleanor PringleJuly 28, 2026
4 hours ago

Most Popular

New York City women are making up to $30,000 per month by renting out their closets to strangers
Retail
New York City women are making up to $30,000 per month by renting out their closets to strangers
By Sarah GlodekJuly 27, 2026
1 day ago
Why did a $154 billion CEO just endorse stripping most Americans of voting rights—and taking us back to the 19th century?
C-Suite
Why did a $154 billion CEO just endorse stripping most Americans of voting rights—and taking us back to the 19th century?
By Nick LichtenbergJuly 27, 2026
19 hours ago
The millennial generation is split in 2: an older crowd with boomer-style comfort, a younger set going 'back to the early 1900s'
Real Estate
The millennial generation is split in 2: an older crowd with boomer-style comfort, a younger set going 'back to the early 1900s'
By Nick LichtenbergJuly 25, 2026
3 days ago
One-third of Seattle's downtown is empty: Here's how America's boomtown turned into one of the toughest places to find a job
Real Estate
One-third of Seattle's downtown is empty: Here's how America's boomtown turned into one of the toughest places to find a job
By Nick LichtenbergJuly 27, 2026
1 day ago
I've been teaching college students for decades. Most of them can no longer finish a book
Commentary
I've been teaching college students for decades. Most of them can no longer finish a book
By Austin SaratJuly 26, 2026
2 days ago
An 11-year-old is cleaning his neighbors' trash cans for $10 each—he now has 100K followers as teens face the worst summer job market since 1948
Success
An 11-year-old is cleaning his neighbors' trash cans for $10 each—he now has 100K followers as teens face the worst summer job market since 1948
By Orianna Rosa RoyleJuly 25, 2026
3 days ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.