• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

Trendingnow

1

Ed Sheeran asked Patriots owner Robert Kraft for $2 million aid donation after Macklemore was dropped from his tour for pro-Palestine comments

2

Meet Warren Buffett's son Howard, a former sheriff, war photographer, and now, Berkshire's new chairman

3

Billionaire TikTok founder is now the richest person in all of Asia, with a $105 billion net worth—he's gained $92 billion since 2019 thanks to AI

1

Ed Sheeran asked Patriots owner Robert Kraft for $2 million aid donation after Macklemore was dropped from his tour for pro-Palestine comments

2

Meet Warren Buffett's son Howard, a former sheriff, war photographer, and now, Berkshire's new chairman

3

Billionaire TikTok founder is now the richest person in all of Asia, with a $105 billion net worth—he's gained $92 billion since 2019 thanks to AI

Making personal health hip

By
Jessi Hempel
Jessi Hempel
Down Arrow Button Icon
By
Jessi Hempel
Jessi Hempel
Down Arrow Button Icon
May 16, 2011, 5:00 AM ET
Google source logo
Add Fortune on Google for similar content.

By Jessi Hempel, senior writer



Aza Raskin is following in the footsteps of his father, Jef Raskin

FORTUNE — Aza Raskin wants to do for health care what Apple did for personal computing in the late 1970s. In Raskin’s case, the analogy hits especially close to home. Raskin’s father was Jef Raskin, the computer-interface guru who designed and named the first Macintosh. “I grew up with the mantra that it’s not your fault if you can’t understand an interface,” says the younger Raskin.

But can a better user interface help Americans stay healthier? Raskin’s company, Massive Health, aims to collect and analyze vast amounts of information and present it to consumers in easy-to-use digital applications that help them modify unhealthy habits. In some ways Raskin’s vision is a more holistic version of services such as the Nike (NKE) + iPod sport kit, which records a user’s runs and provides feedback on how to maximize a workout.

Massive Health’s business plan is hardly radical: Dozens of giant companies, including drug distributors, insurers, and hospital chains, are mining their users’ data and developing tools to keep people from getting sick. Nonetheless, a handful of savvy financiers, including Netscape founder Marc Andreessen and LinkedIn co-founder Reid Hoffman, have invested $2.5 million in the five-month-old startup. Part of the appeal is Raskin’s pedigree and track record as an entrepreneur. He gave his first speech on designing interfaces when he was just 10 years old, and he dropped out of middle school for a Socratic education with his father. At the University of Chicago Aza studied mathematics and physics, and his thesis focused on dark matter the outer reaches of the universe. Along the way he launched Humanized, a software company that Firefox acquired in 2005, and music-search tool Songza.

It’s pretty audacious to think a 27-year-old designer with no medical experience can fix health care, but Raskin’s outsider status is an advantage: He looks at health care from a consumer’s perspective, not a practitioner’s. The result could be a service that’s as simple and intuitive to use as, well, an Apple device.

About the Author
By Jessi Hempel
See full bioRight Arrow Button Icon

Latest in


Most Popular

Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • TikTok icon
  • YouTube icon

    Latest in


    Most Popular

    © 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
    FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.