• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
Tech

Katy Huberty visits Apple

By
Philip Elmer-DeWitt
Philip Elmer-DeWitt
Down Arrow Button Icon
By
Philip Elmer-DeWitt
Philip Elmer-DeWitt
Down Arrow Button Icon
May 5, 2011, 5:48 AM ET
Photograph by Andrew Burton — Getty Images

Katheryn (“Katy”) Huberty, Morgan Stanley’s chief Apple analyst, met recently with three of Steve Jobs’ top lieutenants: Peter Oppenheimer, the money man; Ron Johnson, the former Target exec who built the Apple Stores; and Eddy Cue, the senior vice president in charge of Internet services.

Apparently no company secrets were revealed. The Apple execs would not confirm that the next iPhone launch has been pushed back to September, and they seem to have talked in only the broadest terms about expanding iPhone penetration (from 90 countries and 185 carriers today), building more and larger stores (up to 50 per year) and following a product cycle that’s driven more by software than hardware (major iOS feature update in June?).

Still, Huberty came away more bullish on Apple (AAPL) than ever, judging from the note to clients she issued Thursday, with “increasing confidence” in a bull case scenario in which iPhone sales grow 55% per year over the next two years, iPad sales grow 74%, Macs grow 17% and the stock hits $540, up 54% from Wednesday’s close of $349.57.

Her base-case target, $428 per share (up $18 from March), assumes that Apple sells 72 million iPhones in 2011 and 30 million iPads, with Mac unit sales growing three times as fast as the PC market. She’s also got a $270/share “bear case,” in which unit sales barely meet Wall Street’s expectations (65 million iPhones, 25 million iPads) and traders remain obsessed with Steve Jobs’ medical leave.

But she’s not buying it: “We believe AAPL shares discount a significant deceleration in top-line growth that is unjustified in light of several long-term growth drivers.”

These include, according to Huberty:

1. LTE iPhone upgrade cycle and lower priced 3G iPhone in 2012
2. Larger tablet market and continued Apple market dominance longer-term
3. Expanding distribution in China
4. Potential for Apple to enter the Smart TV market in 2012-13.

Huberty’s three cases:

Follow Philip Elmer-DeWitt on Twitter @philiped.

About the Author
By Philip Elmer-DeWitt
See full bioRight Arrow Button Icon

Latest in Tech

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Tech

gecko
CommentaryInsurance
The billion-dollar bet that turned insurance into entertainment
By Stuart N. BrotmanApril 5, 2026
47 minutes ago
cameras mounted on a wall
CybersecuritySurveillance
Your neighbor just got a home security system, but should you be worried? ‘It’s inherently a little creepy’ says surveillance expert
By Catherina GioinoApril 5, 2026
59 minutes ago
Logan Brown, the founder of AI-powered law firm Soxton
SuccessCareers
The founder of a $2.5 million AI-powered legal business started work at her DA’s office at just 12 years old
By Emma BurleighApril 5, 2026
3 hours ago
lexi
CommentaryVenture Capital
I’m a VC who bets on AI. What keeps me up at night isn’t the idea of these companies failing—quite the opposite
By Lexi NovitskeApril 5, 2026
3 hours ago
Artemis II astronauts are more than halfway to the moon as they seek to break a distance record for humans set by Apollo 13
InnovationNASA
Artemis II astronauts are more than halfway to the moon as they seek to break a distance record for humans set by Apollo 13
By Marcia Dunn and The Associated PressApril 4, 2026
20 hours ago
3 reasons OpenAI buying daily tech show TBPN for hundreds of millions isn’t totally crazy
Startups & VentureOpenAI
3 reasons OpenAI buying daily tech show TBPN for hundreds of millions isn’t totally crazy
By Alyson ShontellApril 4, 2026
21 hours ago

Most Popular

The World Cup is supposed to be an economic windfall. But 'you're seeing a number of headwinds' now
North America
The World Cup is supposed to be an economic windfall. But 'you're seeing a number of headwinds' now
By Fortune EditorsApril 4, 2026
23 hours ago
College grads in ‘AI-proof’ careers like psychology and education are seeing negative returns on their degrees
Personal Finance
College grads in ‘AI-proof’ careers like psychology and education are seeing negative returns on their degrees
By Fortune EditorsApril 4, 2026
24 hours ago
Major 4-day workweek study suggests that when we work 5 days we spend one doing basically nothing
Success
Major 4-day workweek study suggests that when we work 5 days we spend one doing basically nothing
By Fortune EditorsApril 2, 2026
3 days ago
Current price of oil as of April 3, 2026
Personal Finance
Current price of oil as of April 3, 2026
By Fortune EditorsApril 3, 2026
2 days ago
Gen Z fled San Francisco for Texas and Florida. Now they’re turning ‘welcomer cities’ into the next big tech towns
Real Estate
Gen Z fled San Francisco for Texas and Florida. Now they’re turning ‘welcomer cities’ into the next big tech towns
By Fortune EditorsApril 2, 2026
3 days ago
Google CEO Sundar Pichai says we’re just a decade away from a new normal of extraterrestrial data centers
Innovation
Google CEO Sundar Pichai says we’re just a decade away from a new normal of extraterrestrial data centers
By Fortune EditorsApril 3, 2026
2 days ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.