• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

Trendingnow

1

AI CEOs from OpenAI, Anthropic, and Microsoft set aside their rivalry to warn Congress AI is making it too easy to design and create bioweapons

2

Ohio city workers are covering automated license plate readers with trash bags as officials sound the alarm on 'egregious violations' of privacy

3

10,000 Boomers a day, $39 trillion in debt, and no benefit cuts: Bessent stakes Social Security on the Trump economy

1

AI CEOs from OpenAI, Anthropic, and Microsoft set aside their rivalry to warn Congress AI is making it too easy to design and create bioweapons

2

Ohio city workers are covering automated license plate readers with trash bags as officials sound the alarm on 'egregious violations' of privacy

3

10,000 Boomers a day, $39 trillion in debt, and no benefit cuts: Bessent stakes Social Security on the Trump economy

How many iPods did Apple sell last quarter?

By
Philip Elmer-DeWitt
Philip Elmer-DeWitt
Down Arrow Button Icon
By
Philip Elmer-DeWitt
Philip Elmer-DeWitt
Down Arrow Button Icon
April 10, 2011, 12:45 PM ET

In this category, the pros are more bullish than the amateurs



Source: Company reports; Piper Jaffray

iPod unit sales, despite seasonal spikes, have been drifting down since Christmas 2008, when they peaked at 22.7 million for the quarter (Apple’s fiscal Q1 2009).

That quarter also represented the low point in iPod average selling price (ASP) per unit, $148. That’s because Apple’s (AAPL) business model was shifting from selling dedicated music players to selling more expensive hand-held computers, like the iPhone and the iPod touch, that also play music. Apple reports iPhone sales separately, but you can trace the growth of iPod touch sales in the chart above, and in the iPod’s rising ASP, which hit $176 in fiscal Q1 2011.

All this is by way of explaining an anomaly that surfaced when we polled 43 analysts — professionals and amateurs — for their iPod unit sales estimates for fiscal Q2 2011, the quarter that ended two weeks ago.

In every other category — from top to bottom line — the amateurs’ estimates are higher than the professionals’. But when it comes to iPod unit sales, the pros come in, on average, 1.66% higher. For once, the high estimate (11.32 million iPods) was offered by a professional, Gabelli’s Hendi Susanto, and the low (8.5 million) by an amateur, Luke Kittell from The Mac Observer’s Apple Finance Board.

It seems the amateurs, as a group, are betting that Apple will have sold fewer music players but more hand-held computers.

Below: The estimates for Q2, along with each analyst’s ranking in the Q1 2011 earnings smackdown. We’ll find out who was closest to the mark this quarter when Apple reports its earnings on April 20.

Analyst, affiliationiPodsDateQ1 rank
Hendi Susanto, Gabelli & Co.11.323/25/11NA
Alexis Cabot, Apple Finance Board10.783/30/113
T. Michael Walkley, Canaccord Genuity10.703/28/1129
Steven Fox, CLSA10.503/29/11NA
Scott Craig, Merrill Lynch10.343/21/1116
William Power, Baird10.341/19/1134
Patrick Smellie, Apple Finance Board10.343/25/111
William Fearnley, Janney Capital10.301/19/1126
Gene Munster, Piper Jaffray10.203/25/1133
Adam Thompson, Apple Finance Board10.143/22/11NA
Daniel Tello, Deagol’s AAPL Model10.133/21/116
Chris Whitmore, Deutsche Bank10.124/5/1113
Bill Shope, Goldman Sachs10.103/25/1112
Ralph Schackart, William Blair10.091/19/11NA
Matthew Hoffman, Cowen & Co.10.071/19/1123
Robert Paul Leitao, Posts At Eventide10.003/30/117
Horace Dediu, Asymco10.003/27/1111
Shaw Wu, Sterne Agee10.003/30/1127
Maynard Um, UBS10.003/28/1137
Richard Gardner, Citigroup10.003/25/1118
Dennis Hildebrand, Apple’s Gold9.983/26/118
Robert Cihra, Caris9.963/25/11NA
Rajesh Ghai, Think Equity9.923/25/1139
Andy Hargreaves, Pacific Crest9.893/30/11NA
Jeff Fosberg, Apple Finance Board9.803/27/119
Andy Zaky, Bullish Cross9.803/31/115
Tavis McCourt, Morgan Keegan9.803/25/1135
Toni Sacconaghi, Bernstein Research9.803/2/1130
Brian Marshall, Gleacher & Co.9.723/3/1119
Yair Reiner, Oppenheimer9.723/2/1110
Scott Sutherland, Wedbush9.723/3/11NA
Brian White, Ticonderoga9.723/28/1138
Chas McKenna, Apple Finance Board9.703/27/11NA
Peter Misek, Jeffries9.703/30/11NA
Kathryn Huberty, Morgan Stanley9.653/25/1136
Mark Moskowitz, J.P. Morgan9.643/25/1115
Turley Muller, Financial Alchemist9.603/23/112
Jeff Fidacaro, Susquehanna9.583/25/1131
Mark Beauch, Apple Finance Board9.503/29/1121
Daniel Ernst, Hudson Square9.501/19/1128
Nicolae Mihalache, Traderhood9.253/27/114
Charlie Wolf, Needham9.203/29/1141
Luke Kittell, Apple Finance Board8.503/29/11NA

.

Also on Fortune.com:

  • How many Macs did Apple sell last quarter?
  • How many iPhones did Apple sell last quarter?
  • How many iPads did Apple sell?

[Follow Philip Elmer-DeWitt on Twitter @philiped]

About the Author
By Philip Elmer-DeWitt
See full bioRight Arrow Button Icon

Latest in

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in

Tech stocks lead market bloodbath as fears of Fed rate hikes add to worries about the AI-fueled chip boom petering out
Investingtech stocks
Tech stocks lead market bloodbath as fears of Fed rate hikes add to worries about the AI-fueled chip boom petering out
By Jason MaJune 5, 2026
1 hour ago
The Class of 2026: Meet the 12 companies making their Fortune 500 debut
Startups & VentureFortune 500
The Class of 2026: Meet the 12 companies making their Fortune 500 debut
By Marco Quiroz-GutierrezJune 5, 2026
2 hours ago
Shoppers search for meat and pork product inside Walmart store
Economyfarming
The U.S. is still one of the world’s biggest meat producers. So why are Americans paying so much for beef?
By Tristan BoveJune 5, 2026
3 hours ago
As the World Cup draws millions to 11 U.S. cities, measles—not Ebola—may be the biggest concern
HealthHealth
As the World Cup draws millions to 11 U.S. cities, measles—not Ebola—may be the biggest concern
By Marco Quiroz-GutierrezJune 5, 2026
4 hours ago
jack
PoliticsElections
A Kennedy, Kellyanne Conway’s ex-husband and a former Palantir data scientist debated AI regulation. Welcome to the Manhattan primary
By Anthony Izaguirre and The Associated PressJune 5, 2026
6 hours ago
trump
Arts & EntertainmentWhite House
Trump says Knicks owner James Dolan invited him to Game 3 of the NBA Finals and he’s going
By Collin Binkley and The Associated PressJune 5, 2026
6 hours ago

Most Popular

AI CEOs from OpenAI, Anthropic, and Microsoft set aside their rivalry to warn Congress AI is making it too easy to design and create bioweapons
AI
AI CEOs from OpenAI, Anthropic, and Microsoft set aside their rivalry to warn Congress AI is making it too easy to design and create bioweapons
By Marco Quiroz-GutierrezJune 5, 2026
16 hours ago
Ohio city workers are covering automated license plate readers with trash bags as officials sound the alarm on 'egregious violations' of privacy
Cybersecurity
Ohio city workers are covering automated license plate readers with trash bags as officials sound the alarm on 'egregious violations' of privacy
By Sasha RogelbergJune 3, 2026
2 days ago
10,000 Boomers a day, $39 trillion in debt, and no benefit cuts: Bessent stakes Social Security on the Trump economy
Economy
10,000 Boomers a day, $39 trillion in debt, and no benefit cuts: Bessent stakes Social Security on the Trump economy
By Nick LichtenbergJune 4, 2026
1 day ago
MacKenzie Scott's approach to her $26 billion giving spree was inspired by a book she read in college about writing
Success
MacKenzie Scott's approach to her $26 billion giving spree was inspired by a book she read in college about writing
By Sydney LakeJune 5, 2026
17 hours ago
CEO says anyone who works from home is grabbing groceries or at the vet 30% of the time—and shows off his busy office at Friday 5 p.m. to prove it
Success
CEO says anyone who works from home is grabbing groceries or at the vet 30% of the time—and shows off his busy office at Friday 5 p.m. to prove it
By Orianna Rosa RoyleJune 4, 2026
2 days ago
A single new sentence in SpaceX's amended IPO filing could signal the biggest merger in history
Startups & Venture
A single new sentence in SpaceX's amended IPO filing could signal the biggest merger in history
By Shawn TullyJune 4, 2026
2 days ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.