• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

Bill Joy: Better batteries key to Green power adoption

By
Scott Woolley
Scott Woolley
Down Arrow Button Icon
By
Scott Woolley
Scott Woolley
Down Arrow Button Icon
April 6, 2011, 6:03 PM ET


Bill Joy of Kleiner Perkins. Credit: Russ Curtis

FORTUNE — Having helped both create the Java programming language and co-found Sun Microsystems, Bill Joy is best known as a technologist and entrepreneur. He hopes to add environmentalist to that list.

As a partner at leading venture capital firm Kleiner Perkins, Joy is devoting much of his time to overseeing Kleiner’s portfolio of nearly 60 green start-ups.  He spoke at Fortune’s Brainstorm Green conference about what green technologies he believes are most likely to work, and why.

Joy is a believer in wind, or perhaps more accurately, micro-wind.  The big problem with wind power to date, he said, is that small windmills cost far more per watt generated than do large wind farms with giant turbines and huge blades—sometime ten times as much. “The smaller wind gets the more expensive it gets,” Joy said.

That gap can be closed, or at least greatly narrowed, Joy argued, just the way that better technology allowed microprocessors to replace mainframes, shrinking the physical computer and the cost of computing at the same time. FloDesign, a company that Kleiner Perkins has backed, has used a new design based on airplane engines, fundamentally changing the aerodynamics and, Joy says, the economics.

That company’s product won a design award for and earlier version of product three years ago, but despite the slow development Joy remains jazzed on the potential.

A pair of Joy’s other green goals: “The ability to store and retrieve electrons at low cost [and] the ability to make them distributed and cheap.”

If consumers can generate cheaper wind or solar power on their own property, he said, the next key will be matching that power with when it’s actually needed.  That means better batteries. “The grid moves things in space, batteries move things in time,” Joy said.

Again the problem is scale. Systems to store green power by pumping water uphill then releasing it to generate power when its needed work in industrial settings, but not in a private home. Joy sees a few different viable options for personal power storage.

The first small-scale option is using compressed air to store and release power, Joy said.  Another: build  a cheaper twist on today’s lithium ion batteries. The trick, he says, is building slightly larger batteries than you’d find in a laptop and using water as the electrolyte.

One green disappointment for Joy: a failure to build a breakthrough desalination process that could cheaply turn seawater into drinking water.  The stumbling block he said, is that there so far has been no way around using heat to power the process. “Anybody who’s worked with hot salt water knows how corrosive and nasty a thing it is.”

Joy is still optimistic about water purification technology.  With the desalination dream on hold, he has devoted more effort to reclaiming “used” water, which might come with more bacteria than sea water, but doesn’t have all the nasty salt.

More from Fortune:

  • Is infinite gasoline for real?
  • Blackstone’s greentech effort fades to black
  • How Dell hopes to ship your next server — on mushrooms
About the Author
By Scott Woolley
See full bioRight Arrow Button Icon

Latest in

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Leadership
  • Success
  • Tech
  • Asia
  • Europe
  • Environment
  • Fortune Crypto
  • Health
  • Retail
  • Lifestyle
  • Politics
  • Newsletters
  • Magazine
  • Features
  • Commentary
  • Mpw
  • CEO Initiative
  • Conferences
  • Personal Finance
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.


Most Popular

placeholder alt text
Success
Even with $850 billion to his name, Elon Musk admits ‘money can’t buy happiness.’ But billionaire Mark Cuban says it’s not so simple
By Preston ForeFebruary 6, 2026
2 days ago
placeholder alt text
Success
Gen Z Patriots quarterback Drake Maye still drives a 2015 pickup truck even after it broke down on the highway—despite his $37 million contract
By Sasha RogelbergFebruary 7, 2026
1 day ago
placeholder alt text
Success
Nestlé’s CEO drinks 8 coffees a day, but says Gen Z staffers are his secret to staying sharp by ‘learning constantly’
By Emma BurleighFebruary 5, 2026
3 days ago
placeholder alt text
Economy
Elon Musk warns the U.S. is '1,000% going to go bankrupt' unless AI and robotics save the economy from crushing debt
By Jason MaFebruary 7, 2026
18 hours ago
placeholder alt text
Success
Larry Ellison and Jeff Bezos have seen more than $66 billion swiped from their net worths since the start of this year as AI-driven slump sees tech billionaires’ wealth free-fall
By Emma BurleighFebruary 6, 2026
2 days ago
placeholder alt text
Personal Finance
Current price of gold as of February 6, 2026
By Danny BakstFebruary 6, 2026
2 days ago

Latest in

broker
CommentaryRecession
We studied 70 countries’ economic data for the last 60 years and something big about market crashes changed 25 years ago
By Josh Ederington, Jenny Minier and The ConversationFebruary 8, 2026
20 minutes ago
birthday
CommentaryAmerican Dream
America marks its 250th birthday with a fading dream—the first time that younger generations will make less than their parents
By Mark Robert Rank and The ConversationFebruary 8, 2026
35 minutes ago
AITech
Meta’s multi-million-dollar Super Bowl ads may not just be about its smart glasses—but about selling Wall Street on Zuckerberg’s AI future
By Marco Quiroz-GutierrezFebruary 8, 2026
47 minutes ago
Mark Cuban
SuccessView from the C-Suite
In the AI era, Mark Cuban, Mary Barra, and even Sam Altman have one tip for Gen Z: unplug and go analog
By Preston ForeFebruary 8, 2026
2 hours ago
Successwork-life balance
NBA star Metta World Peace says Kobe Bryant taught him that no matter how hard you work, someone else is working harder
By Orianna Rosa RoyleFebruary 8, 2026
3 hours ago
Personal FinanceBill Gates
Bill Gates is shedding houses that are part of his $132 million Xanadu 2.0 compound—a reversal from his feelings about downsizing
By Sydney LakeFebruary 8, 2026
3 hours ago