• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
mobility

NPD: HTC was leading U.S. smartphone vendor in Q4 2010

By
Seth Weintraub
Seth Weintraub
Down Arrow Button Icon
By
Seth Weintraub
Seth Weintraub
Down Arrow Button Icon
March 22, 2011, 12:17 PM ET

As part of their CTIA package, NPD group posted some positive numbers for Android and its vendors.

Taiwan’s HTC overtook Apple (AAPL) and RIM (RIMM) to become the leading manufacturer of US smartphones in Q4 2010 according to a report by NPD Group.

HTC’s share of the US Market crossed 20% while BlackBerry and Apple slipped to 19%.  Motorola(MMI) rounded out the top four at 16%.  Samsung, LG, Nokia(NOK), HP/Palm (HPQ) and other vendors split the remaining 26% of the market.

While the majority of HTC’s sales came from Google (GOOG) Android devices, they did debut some Microsoft (MSFT) Windows Phone 7 devices at the end of 2010, which may have put them over the top.  Also, HTC likely sold some legacy older OS devices like Treos and Windows Mobile 6.5 phones.

Smartphones as a whole represented over half of the US phone market which is up from 31% in 2009.  That half of the market pie translates to 73% of the revenue pie.  The average selling price of a smartphone was $152/device which was flat year over year.

Apple still led the pack in specific device sales over 2010 with the iPhone 4 (16 and 32GB varieties combined) taking the top spot and its older iPhone 3GS taking #2. Full list of top 10 phones follows:

Top 10 Mobile Phones — 2010

1 Apple iPhone 4

2 Apple iPhone 3Gs

3 RIM BlackBerry Curve 8500

4 Motorola Droid

5 Samsung Intensity

6 LG Cosmos

7 HTC EVO 4G

8 LG Accolade

9 Motorola Droid X

10 Apple iPhone 3G

More on Fortune.com:

  • Android leads industry to larger screen smartphones
  • Android’s U.S. market share hits 53%
  • Android continues to muscle out U.S. competitors
About the Author
By Seth Weintraub
See full bioRight Arrow Button Icon

Latest in

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Leadership
  • Success
  • Tech
  • Asia
  • Europe
  • Environment
  • Fortune Crypto
  • Health
  • Retail
  • Lifestyle
  • Politics
  • Newsletters
  • Magazine
  • Features
  • Commentary
  • Mpw
  • CEO Initiative
  • Conferences
  • Personal Finance
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in

A smartphone displaying the Google Gemini logo.
AIEye on AI
As ‘agentic commerce’ gains ground, companies shouldn’t put too much faith in ‘GEO,’ one industry insider warns
By Jeremy KahnJanuary 13, 2026
16 hours ago
BankingDebt
Why the $38 trillion national debt doomed Fed independence regardless of the Trump/Powell drama, top economist says
By Eva RoytburgJanuary 13, 2026
16 hours ago
bastian
Economyearnings
Delta sees wealthy high fliers leading to another record year—but its CEO sees the main cabin ‘struggling greatly’
By Nick LichtenbergJanuary 13, 2026
16 hours ago
The Synchrony Bank Logo on a green layered background.
Personal FinanceCertificates of Deposit (CDs)
Synchrony Bank CD Rates 2026
By Joseph HostetlerJanuary 13, 2026
17 hours ago
adams
PoliticsObituary
Scott Adams, Dilbert creator who went from cubicle wars to culture wars, posts open letter to time with his death at 68
By Nick LichtenbergJanuary 13, 2026
17 hours ago
AIChatbots
Being mean to ChatGPT can boost its accuracy, but scientists warn you may regret it
By Marco Quiroz-GutierrezJanuary 13, 2026
17 hours ago

© 2025 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.


Most Popular

placeholder alt text
Newsletters
The oil CEO who stood up to Trump is a follower of the disciplined 'Exxon way' and has a history of blunt statements
By Jordan BlumJanuary 13, 2026
1 day ago
placeholder alt text
Tech
Elon Musk asked people to upload their medical data to X so his AI company could learn to interpret MRIs and CT scans
By Sasha RogelbergJanuary 11, 2026
3 days ago
placeholder alt text
Economy
Treasury spent $276 billion in interest on the national debt in the final three months of 2025, says the CBO—up $30 billion from a year prior
By Eleanor PringleJanuary 12, 2026
2 days ago
placeholder alt text
Economy
The longer the Supreme Court delays its tariff decision, the better it is for President Trump
By Jim EdwardsJanuary 13, 2026
24 hours ago
placeholder alt text
Success
Despite his $2.6 billion net worth, MrBeast says he’s having to borrow cash and doesn’t even have enough money in his bank account to buy McDonald’s
By Emma BurleighJanuary 13, 2026
19 hours ago
placeholder alt text
AI
'Godfather of AI' says the technology will create massive unemployment and send profits soaring — 'that is the capitalist system'
By Jason MaJanuary 12, 2026
2 days ago