• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

Trendingnow

1

After 40 investors rejected Jeff Bezos’ Amazon pitch, his parents offered $245,573 of their retirement savings

2

China now makes up a record 40% of all global container exports—and it’s a sign Trump’s tariffs meant to punish Chinese firms have fallen flat

3

Billionaire Nike cofounder Phil Knight gives $1 billion to his alma mater: ‘This is no time to abandon’ higher education

1

After 40 investors rejected Jeff Bezos’ Amazon pitch, his parents offered $245,573 of their retirement savings

2

China now makes up a record 40% of all global container exports—and it’s a sign Trump’s tariffs meant to punish Chinese firms have fallen flat

3

Billionaire Nike cofounder Phil Knight gives $1 billion to his alma mater: ‘This is no time to abandon’ higher education

iPad 2 sellout: The analysts weigh in

By
Philip Elmer-DeWitt
Philip Elmer-DeWitt
Down Arrow Button Icon
By
Philip Elmer-DeWitt
Philip Elmer-DeWitt
Down Arrow Button Icon
March 14, 2011, 10:52 AM ET
Google source logo
Add Fortune on Google for similar content.

A sampling of Wall Street’s post-launch notes



Launch day madness in Manhattan. Photo: PED
  • Sales estimates: Most analysts were cautious, fearing perhaps that whatever they wrote would soon be overtaken by an Apple (AAPL) press release. Most, like Piper Jaffray’s Gene Munster, stuck with 500,000 units. But Baird’s William Power estimated that Apple sold “roughly 1 million” the first weekend, Wedbush’s Scott Sutherland “wouldn’t be surprised” by that number and Global Equities Trip Chowdhry thought Apple “may have sold” three times as many iPad 2s as iPad 1s its first weekend, which amounts to the same thing.
  • Line counts: A lot of headcounts this time around. Munster’s team counted 1,190 at Apple’s Fifth Avenue Store. Ticonderoga’s Brian White thought he saw 2,000 to 3,000 at the same outlet. Hudson Square’s Daniel Ernst counted shoppers at two Apple Stores and two Best Buys in Manhattan and got a total of 2,300.
  • Store supplies: Apple’s own stores — where there are no middlemen to share its profits with — had the most iPads in stock, but nobody seems to know how many that was. Best Buy (BBY) was more forthcoming. The outlet where one of Cross Research’s principals (Shannon? Robert?) bought an iPad on Day 1 had 80 in stock. According to Global Equities Chowdhry, it took each of the three Best Buys he called 4 minutes to sell their entire stock of 40.

  • Competition: Deutsche Bank’s Chris Whitmore spoke for many: “The iPad 2 consolidates Apple’s position as the innovation yardstick within the tablet space and we expect it [to] dominate the segment. We remain cautious on the non-iPad segment of the tablet market and expect new entrants to struggle gaining traction in the market.”
  • Bubble ahead? “We reiterate our view that there is risk of a tablet bubble in 2011,” writes Morgan Stanley’s Mark Moskowitz. “There are many competitive tablet entrants expected, but so far, we think that both Samsung and Motorola have experienced disappointing adoption curves. We expect more of the same from other entrants. Meanwhile, Apple’s iPad 2 technical and form factor improvements, coupled with opening weekend stock- outs, point to a widening gap in market share ownership potential.”

Also on Fortune.com:

  • Piper Jaffray: iPad 2s totally sold out; 70% to new buyers
  • Inside the iPad 2 gray market
  • Video: Walking the longest iPad 2 line

[Follow Philip Elmer-DeWitt on Twitter @philiped]

About the Author
By Philip Elmer-DeWitt
See full bioRight Arrow Button Icon

Latest in


Most Popular

Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • TikTok icon
  • YouTube icon

    Latest in


    Most Popular

    © 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
    FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.