• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

Trendingnow

1

Gen Z fled San Francisco for Texas and Florida. Now they’re turning ‘welcomer cities’ into the next big tech towns

2

Melinda French Gates' advice to new IPO millionaires: 'Give half your money away'

3

Trump expects to sign a deal with Iran on Sunday, but Tehran may want to avoid giving him a gift on his birthday

1

Gen Z fled San Francisco for Texas and Florida. Now they’re turning ‘welcomer cities’ into the next big tech towns

2

Melinda French Gates' advice to new IPO millionaires: 'Give half your money away'

3

Trump expects to sign a deal with Iran on Sunday, but Tehran may want to avoid giving him a gift on his birthday

Confessions of a CityVille addict

By
JP Mangalindan
JP Mangalindan
Down Arrow Button Icon
By
JP Mangalindan
JP Mangalindan
Down Arrow Button Icon
March 14, 2011, 3:17 PM ET

Why Zynga’s casual gaming is minting money and hooking so many people — including yours truly.





The author's expanding community in CityVille.

I’m taking a break.

Right about now, I take a few minutes to harvest crops, put up several small businesses, collect rent, and hire Facebook friends to work at community halls. That’s because last month, I joined the legions on CityVille, the city-building simulation game from Zynga that annoys Facebook users with News Feed updates like, “JP needs donuts to feed hungry cops!” or “JP needs bird seed to feed pigeons!!”

Confessing as much by way of Fortune.com is even more embarrassing than the time I came out as a feverish, freaky-deaky photo-shopping Facebook addict. While many readers at the time identified with the notion of wanting to be liked, telling someone you’re a CityVille fan seems as dubious a distinction as announcing yourself a Britney Spears fan.

“If you ask me to join, I’ll block you,” my best friend mused. She said this with a smile, but I got the sense she wasn’t joking. Reactions from some colleagues were similar, from blank stares to silent judgment, followed by something like, “Oh, good for you.” (Translation: “freak.”)

I don’t blame them. As a hardcore traditional console gamer, I used to avoid casual gaming. Oh, sure, I wrote about it, and even respected it to an extent — any kind of gaming that brings in new players is a good thing — but I never really got it until my first chance encounter with CityVille a few weeks ago.



A CityVille architectural design, by Yick Kai Chan.

That’s when I wrote a story about Yick Kai-Chan, the game’s resident architect who spent over 12 years designing buildings in the real world but now designs all the virtual buildings in CityVille. To better understand Chan’s achievements, it only made sense to give his work a spin — of course, the problem is I never stopped.

Altogether, I spend at least an hour a day on my virtual city. When it first started, I went through fugue-like gaming sessions, seemingly struck by this inflated, screwed up sense of manifest destiny — it was my god-given right to build the largest self-sustaining virtual community possible one corn crop at a time!

And not long after, dissatisfied with the relatively slow progress enabled by the game’s free mode, I broke another self-imposed cardinal rule and bought $5 worth of virtual goods to speed things up. Granted, it wasn’t much, but that’s like a lapsed drug addict saying he only had one gram of narcotics as opposed to five.

Sad, sad, sad.

It’s all sorts of embarrassing because I swore to myself this day would never come. Growing up a hardcore traditional gamer, I’ve owned almost every gaming console released stateside since the first Game Boy in 1989. I’ve logged thousands of hours doing what we gamers call “grinding,” engaging in redundant gameplay mechanics like boss battles or driving on the same courses over and over to up our stats, unlock features, and make ourselves more competitive.

As a gaming purist, I wanted high performance hardware spitting out zillions of anti-aliased polygons (the building blocks of 3-D graphics) for impressive eye candy and vibrating controllers with 15 buttons all hooked up to a big flat screen. Yet, here I am a CityVille player while my once-beloved game consoles — a Wii, Playstation 3, and Xbox 360 — rest under my flat screen gathering dust.

Without my knowing it, my priorities had changed. I don’t have the same free time and patience. When I was a teen, I could devote chunks of time to playing the latest console release, and thanks to block scheduling in college, I had equally long stretches during the day to dedicate to games like Grand Theft Auto.

That’s not the case anymore, which is not to say I don’t have free time, I just don’t have as much as I used to. And I think that’s why casual gaming has taken off, both with people who don’t call themselves “gamers” and hardened gaming vets. The genre doesn’t offer gorgeous graphics or complex gameplay. (Far from it, actually. Nintendo’s Game Boy Color circa 1998 could probably handle CityVille in some form without a problem.)

That’s not really the point. Playing Grand Theft Auto might be fun for a thumb-callused gamer with ample free time, but for newbies or even just gamers with tight schedules like me, something like CityVille in all its simplicity lets users wade in at their leisure, no manual or tutorial required, for a few minutes, then walk away feeling like they made some serious headway. It’s so much more accessible – oh, and it’s free.

Is it graphically ambitious? Nah. Does it have innovative gameplay? What about being wholly original and innovative? Nope and nope. But they are incredibly simple and fun.

The approach is obviously working. CityVille broke all sorts of records to become the biggest online game ever with 92 million active monthly users, nearly half of the 200 million casual gamers around the world. And Zynga isn’t hurting. The company reportedly makes over $1 million in sales a day and pulled in $600 million last year.

So when I tell people what I’m playing these days and I get judgmental looks, that’s OK. Clearly, I’m not alone.

About the Author
By JP Mangalindan
See full bioRight Arrow Button Icon

Latest in

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in

Trump warns Israel and Iran not to ‘blow it’ after new strikes threaten ceasefire deal that he says will bring  peace to Lebanon
Middle EastIran
Trump warns Israel and Iran not to ‘blow it’ after new strikes threaten ceasefire deal that he says will bring peace to Lebanon
By Julia Frankel, Abby Sewell, Munir Ahmed, Samy Magdy and The Associated PressJune 14, 2026
2 hours ago
SpaceX surge further boosts Saudi billionaire prince’s fortune
InvestingSaudi Arabia
SpaceX surge further boosts Saudi billionaire prince’s fortune
By Adveith Nair and BloombergJune 14, 2026
3 hours ago
Wall Street is gaining access to new catastrophe models to help predict wars
BankingWar
Wall Street is gaining access to new catastrophe models to help predict wars
By Gautam Naik and BloombergJune 14, 2026
3 hours ago
Prices for whey protein ingredients are up as much as 250% on U.S. dairy commodities markets as demand soars
RetailFood and drink
Prices for whey protein ingredients are up as much as 250% on U.S. dairy commodities markets as demand soars
By Dee-Ann Durbin and The Associated PressJune 14, 2026
3 hours ago
People wait outside a building
AIJobs
AI job disruption is here. The problem may be compounded because nearly 75% of people don’t apply for unemployment benefits
By Jacqueline MunisJune 14, 2026
3 hours ago
Photo of Kevin O'Leary
SuccessSteve Jobs
Kevin O’Leary says being liked has nothing to do with success—Steve Jobs taught him: ‘You can’t worry about whose feelings you bruise’
By Emma BurleighJune 14, 2026
3 hours ago

Most Popular

Gen Z fled San Francisco for Texas and Florida. Now they’re turning ‘welcomer cities’ into the next big tech towns
Real Estate
Gen Z fled San Francisco for Texas and Florida. Now they’re turning ‘welcomer cities’ into the next big tech towns
By Sydney LakeJune 13, 2026
1 day ago
Melinda French Gates' advice to new IPO millionaires: 'Give half your money away'
Startups & Venture
Melinda French Gates' advice to new IPO millionaires: 'Give half your money away'
By Emma HinchliffeJune 13, 2026
1 day ago
Trump expects to sign a deal with Iran on Sunday, but Tehran may want to avoid giving him a gift on his birthday
Middle East
Trump expects to sign a deal with Iran on Sunday, but Tehran may want to avoid giving him a gift on his birthday
By Jason MaJune 13, 2026
22 hours ago
'It's not a jailbreak' — Research leading to U.S. export restrictions on top Anthropic models was for defense, cybersecurity CEO says
AI
'It's not a jailbreak' — Research leading to U.S. export restrictions on top Anthropic models was for defense, cybersecurity CEO says
By Jason MaJune 13, 2026
1 day ago
CEO of $20 billion AI firm Perplexity says the secret to success is ‘sleeping with that fear’ that your competitor will steal your idea
Success
CEO of $20 billion AI firm Perplexity says the secret to success is ‘sleeping with that fear’ that your competitor will steal your idea
By Preston ForeJune 13, 2026
1 day ago
SpaceX CFO Bret Johnsen quietly engineered its historic IPO and became an overnight billionaire
C-Suite
SpaceX CFO Bret Johnsen quietly engineered its historic IPO and became an overnight billionaire
By Sasha RogelbergJune 13, 2026
1 day ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.