• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

Schmidt 2010: ‘Tell me the difference between a large phone and a tablet’

By
Seth Weintraub
Seth Weintraub
Down Arrow Button Icon
By
Seth Weintraub
Seth Weintraub
Down Arrow Button Icon
March 2, 2011, 10:35 AM ET
Image representing Eric Schmidt as depicted in...
Image via CrunchBase

A lot (15 million iPads sold) can happen in a year.

On the morning of the iPad 2 launch, it is interesting to remember just over one year ago, Eric Schmidt at Davos 2010 said of Apple’s (AAPL) just-announced iPad and tablets in general:

His opinion of the iPad? He never commented on other companies. Though he couldn’t quite resist a lateral jab: “You might want to tell me the difference between a large phone and a tablet.”

Here we are a year later and Google (GOOG) already has a version of Android that is specifically designed for tablets.  Two observations on this:

Even the “biggest minds” in tech didn’t see this coming. Schmidt is always waxing poetic about the technology future yet at the time of the iPad launch, he didn’t know if there was a difference between a big phone and a tablet.

Perhaps more importantly and impressive: Google’s Android team did get the message at some point and conjured up a Tablet OS in much less than a year that by most accounts is at least the second best out there and improving rapidly.  Contrast Google to Microsoft (MSFT) which has a decade of tablet work under its belt and can only say it will have an ARM version of Windows “in the next couple of years.”  Windows 7 tablets are mostly mocked by the press and reviewers.

Google did have a big initial presence in the original iOS device (the iPhone — video below) and its Maps and YouTube power (at least at the moment) two of the iPads default applications.

[youtube=http://www.youtube.com/watch?v=7vtdamKEcH8&w=600&h=375]

Interesting exchange at the end of the video where Jobs says, “As a board member, you get one of the first iPhone.”  Schmidt replies, “That’s why I joined the board!”

More on Fortune:
  • Eric Schmidt on Nokia, new Android OS, XOOM’s Movie Studio
  • Google’s Schmidt wants to set the record straight
  • Why does Android have Steve Jobs rattled?
About the Author
By Seth Weintraub
See full bioRight Arrow Button Icon

Latest in

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Leadership
  • Success
  • Tech
  • Asia
  • Europe
  • Environment
  • Fortune Crypto
  • Health
  • Retail
  • Lifestyle
  • Politics
  • Newsletters
  • Magazine
  • Features
  • Commentary
  • Mpw
  • CEO Initiative
  • Conferences
  • Personal Finance
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in

Image of Moltbook app logo on a smart phone with another image of the Moltbook logo in the background.
AIEye on AI
Moltbook is scary—but not for the reasons so many headlines said
By Jeremy KahnFebruary 3, 2026
17 minutes ago
The Chase logo on a green layered background.
Personal FinanceCertificates of Deposit (CDs)
Chase CD rates 2026
By Joseph HostetlerFebruary 3, 2026
49 minutes ago
Fischbach
Arts & EntertainmentMovies
Meet the millennial YouTuber whose horror movie is beating Melania Trump at the box office
By Jake AngeloFebruary 3, 2026
1 hour ago
The Citibank logo on a green layered background.
Personal FinanceCertificates of Deposit (CDs)
Citibank CD rates 2026
By Joseph HostetlerFebruary 3, 2026
1 hour ago
Protesters in coats and hats hold up signs protesting ICE
EconomyImmigration
‘Immigrants are subsidizing the U.S. government’: how the undocumented helped shrink the deficit by $14.5 trillion over 3 decades
By Sasha RogelbergFebruary 3, 2026
1 hour ago
The Capital One logo on a green layered background.
Personal FinanceCertificates of Deposit (CDs)
Capital One CD rates
By Joseph HostetlerFebruary 3, 2026
2 hours ago

Most Popular

placeholder alt text
Success
In 2026, many employers are ditching merit-based pay bumps in favor of ‘peanut butter raises’
By Emma BurleighFebruary 2, 2026
1 day ago
placeholder alt text
Future of Work
Ford CEO has 5,000 open mechanic jobs with up to 6-figure salaries from the shortage of manually skilled workers: 'We are in trouble in our country'
By Marco Quiroz-GutierrezJanuary 31, 2026
3 days ago
placeholder alt text
Economy
'I just don't have a good feeling about this': Top economist Claudia Sahm says the economy quietly shifted and everyone's now looking at the wrong alarm
By Eleanor PringleJanuary 31, 2026
4 days ago
placeholder alt text
Personal Finance
Current price of silver as of Monday, February 2, 2026
By Joseph HostetlerFebruary 2, 2026
1 day ago
placeholder alt text
Cybersecurity
Top AI leaders are begging people not to use Moltbook, a social media platform for AI agents: It’s a ‘disaster waiting to happen’
By Eva RoytburgFebruary 2, 2026
1 day ago
placeholder alt text
Big Tech
The Chan Zuckerberg Initiative cut 70 jobs as the Meta CEO’s philanthropy goes all in on mission to 'cure or prevent all disease'
By Sydney LakeFebruary 1, 2026
2 days ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.