• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

Trendingnow

1

AI CEOs from OpenAI, Anthropic, and Microsoft set aside their rivalry to warn Congress AI is making it too easy to design and create bioweapons

2

Ohio city workers are covering automated license plate readers with trash bags as officials sound the alarm on 'egregious violations' of privacy

3

10,000 Boomers a day, $39 trillion in debt, and no benefit cuts: Bessent stakes Social Security on the Trump economy

1

AI CEOs from OpenAI, Anthropic, and Microsoft set aside their rivalry to warn Congress AI is making it too easy to design and create bioweapons

2

Ohio city workers are covering automated license plate readers with trash bags as officials sound the alarm on 'egregious violations' of privacy

3

10,000 Boomers a day, $39 trillion in debt, and no benefit cuts: Bessent stakes Social Security on the Trump economy

iPad 2: The view from Brooklyn

By
Philip Elmer-DeWitt
Philip Elmer-DeWitt
Down Arrow Button Icon
By
Philip Elmer-DeWitt
Philip Elmer-DeWitt
Down Arrow Button Icon
March 2, 2011, 1:01 PM ET

We watched the Apple event from the comfort of our cozy armchair



Photo: Engadget

Steve Jobs is on the stage and getting a standing ovation. Our colleague Mason Cohn reports that Jobs appears to have good energy and stamina and his usual vigor, although he’s painfully thin and now wears a belt to hold up his jeans.

Jobs rattles off the nice round numbers he loves to share at these events:

  • 100 million iBooks downloaded
  • 2,500 publishers on iBookstore
  • 17,000 books being added by Random House
  • 200 million iTunes accounts on file, with credit card numbers
  • $2 billion in profits to App Store developers
  • Recently shipped the 100 millionth iPhone
  • Sold nearly 15 million iPads in 2010, generating $9.5 billion in revenue
  • More than 350,000 apps in Apple’s App Store, 65,000 take advantage of iPad
  • Contrasts that with 100 for Google’s (GOOG) Honeycomb

After a promotional video, Jobs returns to the stage to announce what everybody is here for: the iPad 2. (The press release is here. Apple has posted photos, videos and tech specs here.)

The details:

    Photo: Apple Inc.
  • Apple proprietary A5 chip — dual-core, but same power consumption as the A4 in the original iPad
  • Up to two times faster processing speed
  • Up to nine times faster graphics
  • Front and rear-facing cameras
  • Built-in gyroscope
  • 1/3 thinner: 8.8 mm thin vs. 13.4 mm (thinner than an iPhone 4 at 9.3 mm)
  • 1.3 lbs, down from 1.5 lbs.
  • Two models, one for AT&T (T), one for Verizon (VZ)
  • Two colors: black and white
  • Same 10 hour battery life, 30 day standby
  • Same prices and configurations, starting at 16GB Wi-Fi only for $499
  • Shipping March 11 in U.S., March 25 to 26 more countries, including Australia, Canada, France, Germany, Japan and the U.K.

No word about the iPad 2’s build-in RAM, and it’s not in the specs, but the Boy Genius tweets that he’s 90% sure it’s 512MB, double the first-generation iPad’s.



Source: CNNMoney

We’ve reached the accessory phase of the program. A weird magnetic Smart Cover that cleans the screen, turns on the iPad and folds into stand. A $39 HDMI video connector that teachers will love. (But no Thunderbolt dock.)

Scott Forestall takes the stage to talk about iOS 4.3, which will be available March 11 as a free download (but not for the Verizon iPhone). Included: Improved Safari performance. Better iTunes sharing. Improved AirPlay (eager to see if it lets me play my iPad music through my Mac mini’s speakers). Personal hotspot (only for iPhone 4). PhotoBooth for the iPad. FaceTime.

Jobs returns to the stage to talk about two new pieces of software:

  • iMovie for the iPad, which Randy Ubillos, chief architect for video, demos. Note to my CNN colleagues: it includes a button to share directly with CNN iReport.
  • Garage Band for iPad. $5. Xander Soren, director of music marketing, demos.

Jobs is back to do the recap. Declares 2011 “The year of the iPad 2.” Plays the video with the usual Jonathan Ive narration. Love the way he pronounces aluminum. You can watch it here.



Photo: Macworld

Jobs ends the event with a knock at Apple’s spec-obsessed competitors and his set speech about technology and the arts. “It’s in Apple’s DNA that technology alone is not enough. That it’s technology married with liberal arts, married with the humanities, that yields us the results that makes our hearts sing.”

He asks the folks who worked on the iPad 2 to stand and be acknowledged, and then he thanks their families.

That’s a wrap.

Our colleague Michael Copeland is in the auditorium for Apple’s (AAPL) March 2 event. You can read his liveblog here.

I’m also getting feeds from Macworld and Engadget. If you know of any others, add them in the comment stream. I see from Macword’s photos that Walter Isaacson, Steve Jobs’ biographer, is in the house.

Also on Fortune.com:

  • iPad 2 event: 9 things to watch for
  • Rumor mill: iPad 2, iPad 2.5, iPad 3
  • Tablet market headed for a shakeout

[Follow Philip Elmer-DeWitt on Twitter @philiped]

About the Author
By Philip Elmer-DeWitt
See full bioRight Arrow Button Icon

Latest in

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in

Tech stocks lead market bloodbath as fears of Fed rate hikes add to worries about the AI-fueled chip boom petering out
Investingtech stocks
Tech stocks lead market bloodbath as fears of Fed rate hikes add to worries about the AI-fueled chip boom petering out
By Jason MaJune 5, 2026
1 hour ago
The Class of 2026: Meet the 12 companies making their Fortune 500 debut
Startups & VentureFortune 500
The Class of 2026: Meet the 12 companies making their Fortune 500 debut
By Marco Quiroz-GutierrezJune 5, 2026
2 hours ago
Shoppers search for meat and pork product inside Walmart store
Economyfarming
The U.S. is still one of the world’s biggest meat producers. So why are Americans paying so much for beef?
By Tristan BoveJune 5, 2026
3 hours ago
As the World Cup draws millions to 11 U.S. cities, measles—not Ebola—may be the biggest concern
HealthHealth
As the World Cup draws millions to 11 U.S. cities, measles—not Ebola—may be the biggest concern
By Marco Quiroz-GutierrezJune 5, 2026
4 hours ago
jack
PoliticsElections
A Kennedy, Kellyanne Conway’s ex-husband and a former Palantir data scientist debated AI regulation. Welcome to the Manhattan primary
By Anthony Izaguirre and The Associated PressJune 5, 2026
6 hours ago
trump
Arts & EntertainmentWhite House
Trump says Knicks owner James Dolan invited him to Game 3 of the NBA Finals and he’s going
By Collin Binkley and The Associated PressJune 5, 2026
6 hours ago

Most Popular

AI CEOs from OpenAI, Anthropic, and Microsoft set aside their rivalry to warn Congress AI is making it too easy to design and create bioweapons
AI
AI CEOs from OpenAI, Anthropic, and Microsoft set aside their rivalry to warn Congress AI is making it too easy to design and create bioweapons
By Marco Quiroz-GutierrezJune 5, 2026
16 hours ago
Ohio city workers are covering automated license plate readers with trash bags as officials sound the alarm on 'egregious violations' of privacy
Cybersecurity
Ohio city workers are covering automated license plate readers with trash bags as officials sound the alarm on 'egregious violations' of privacy
By Sasha RogelbergJune 3, 2026
2 days ago
10,000 Boomers a day, $39 trillion in debt, and no benefit cuts: Bessent stakes Social Security on the Trump economy
Economy
10,000 Boomers a day, $39 trillion in debt, and no benefit cuts: Bessent stakes Social Security on the Trump economy
By Nick LichtenbergJune 4, 2026
1 day ago
MacKenzie Scott's approach to her $26 billion giving spree was inspired by a book she read in college about writing
Success
MacKenzie Scott's approach to her $26 billion giving spree was inspired by a book she read in college about writing
By Sydney LakeJune 5, 2026
17 hours ago
CEO says anyone who works from home is grabbing groceries or at the vet 30% of the time—and shows off his busy office at Friday 5 p.m. to prove it
Success
CEO says anyone who works from home is grabbing groceries or at the vet 30% of the time—and shows off his busy office at Friday 5 p.m. to prove it
By Orianna Rosa RoyleJune 4, 2026
2 days ago
A single new sentence in SpaceX's amended IPO filing could signal the biggest merger in history
Startups & Venture
A single new sentence in SpaceX's amended IPO filing could signal the biggest merger in history
By Shawn TullyJune 4, 2026
2 days ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.