• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

Trendingnow

1

After 40 investors rejected Jeff Bezos’ Amazon pitch, his parents offered $245,573 of their retirement savings

2

D.C.'s affordability headache has a silver bullet, new study shows: Tackling $40 trillion national debt would boost household income by $36,000

3

China now makes up a record 40% of all global container exports—and it’s a sign Trump’s tariffs meant to punish Chinese firms have fallen flat

1

After 40 investors rejected Jeff Bezos’ Amazon pitch, his parents offered $245,573 of their retirement savings

2

D.C.'s affordability headache has a silver bullet, new study shows: Tackling $40 trillion national debt would boost household income by $36,000

3

China now makes up a record 40% of all global container exports—and it’s a sign Trump’s tariffs meant to punish Chinese firms have fallen flat

Psst! Wanna buy an iPad case?

By
Philip Elmer-DeWitt
Philip Elmer-DeWitt
Down Arrow Button Icon
By
Philip Elmer-DeWitt
Philip Elmer-DeWitt
Down Arrow Button Icon
January 27, 2011, 4:55 PM ET
Google source logo
Add Fortune on Google for similar content.

On the floor of Macworld 2011 we counted 61 different skins, stands and cases



The iPad Tech-Pack. Photo: Assero Industries

One thing you can count on at any tech trade show is an army of entrepreneurs hawking accessories for whatever the hot product happens to be that year.

For the past few Macworlds — the annual gathering for third-party Apple vendors that Apple (AAPL) no longer deigns to attend — the accessory du jour was the iPhone case.

This year the hot new product is the iPad, and the ground-floor exhibition space of San Fransicso’s Moscone West convention center was chock-a-block with iPad skins, cases, stands and fold-out trays.

We walked the floor Thursday morning and counted 61 different products.

Among the highlights:

  • The super shock-absorbing Impact Shield ($39.99), demonstrated on the show floor with hammer and M&Ms that remained miraculously intact.
  • The “eco-friendly” LostDog case from France in recycled felt ($85.90) or recycled microfiber ($49.52).
  • The soft-silicon Extopad case shaped like a Formula 1 steering wheel. “Great for kids.” $39.95.
  • The Swivel Pro series in faux leather and “ballistic nylon” ($49.99 to $69.99) from US+U, which promises to donate 3% of proceeds to charity the first year and 1% more each subsequent year to a cap of 10%.
  • The book-like Dodo Case, a bamboo tray sandwiched between two covers made in San Francisco using traditional bookbinding techniques ($59.95 to $64.95).
  • Technocel’s leather iPad case and Bluetooth keyboard with built-in mic and speaker for VoIP phone calls ($79.99).
  • Music Skins’ protective skins in dozens of pop culture-inspired designs, from Sponge Bob to the Sex Pistols ($25).
  • KAE’s Deskstand, which secures your iPad with lock and key to protect it from theft and earthquakes. $70.
  • ModulR’s hard-plastic case with four tabs on the back to which you can affix hand straps, shoulder straps, a wall mount or a quick stand. Kits range from $49.99 to $99.99.
  • Assero’s front-facing iPad Tech-Pack with a fold-out table for hands-free typing. “Its like a little floating desk for your iPad.” ($129.99).

[Follow Philip Elmer-DeWitt on Twitter @philiped]

About the Author
By Philip Elmer-DeWitt
See full bioRight Arrow Button Icon

Latest in


Most Popular

Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • TikTok icon
  • YouTube icon

    Latest in


    Most Popular

    © 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
    FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.