• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

Trendingnow

1

After 40 investors rejected Jeff Bezos’ Amazon pitch, his parents offered $245,573 of their retirement savings

2

China now makes up a record 40% of all global container exports—and it’s a sign Trump’s tariffs meant to punish Chinese firms have fallen flat

3

Billionaire Nike cofounder Phil Knight gives $1 billion to his alma mater: ‘This is no time to abandon’ higher education

1

After 40 investors rejected Jeff Bezos’ Amazon pitch, his parents offered $245,573 of their retirement savings

2

China now makes up a record 40% of all global container exports—and it’s a sign Trump’s tariffs meant to punish Chinese firms have fallen flat

3

Billionaire Nike cofounder Phil Knight gives $1 billion to his alma mater: ‘This is no time to abandon’ higher education

China’s love affair with Apple

By
Philip Elmer-DeWitt
Philip Elmer-DeWitt
Down Arrow Button Icon
By
Philip Elmer-DeWitt
Philip Elmer-DeWitt
Down Arrow Button Icon
January 22, 2011, 6:31 AM ET
Google source logo
Add Fortune on Google for similar content.

What is it with the Chinese and their iPhones?



Source: Company reports

The signs were everywhere: The steady stream of human traffic from New York’s Chinatown to the Fifth Avenue Apple Store. The housewives arrested at the Hong Kong crossing with dozens of units strapped under their dresses. The scalper fights that broke out when Apple’s Beijing store briefly lifted its two-iPhones-per-customer limit.

No wonder Apple (AAPL) decided several years ago to make China its “top priority” among the BRIC (Brazil, Russia, India, China) countries. “We put enormous energy in China,” COO Tim Cook told analysts this week, “and the result of that has been absolutely staggering.”

The chart at right shows the sharp growth in Apple’s Asia Pacific revenues — a number Apple didn’t even bother to break out in its SEC filings until 2008 (it was tossed into the “Other Segments” basket along with sales of FileMaker). Today, according to Morgan Stanley’s Katy Huberty, Asia Pacific is the company’s largest earnings driver, representing 39% of the company’s operating income growth last quarter.

Within that market, Cook reported, revenue from greater China totaled $2.6 billion in Q1 2011, four times the revenue from the same quarter last year.



Crowds greeted the iPhone 4 launch in Beijing. Photo: AFP

Although China is the world’s biggest market for mobile phones, not all of China’s 1.3 billion citizens can afford an iPhone. But Huberty estimates that there is a core addressable market of 50 million middle-class Chinese with plenty of disposable income and a “strong interest in smartphones and the Apple brand.”

This is the market Apple was targeting when it announced that it planned to build 25 Apple Stores in China within the next two years. Four of those stores have already opened and they draw, according to Apple, more traffic and generate more revenue than any other Apple Stores in the world.

Ironically, because the phones are manufactured on mainland China, Apple can’t make iPhones fast enough to meet the country’s demand. Ticonderoga Securities’ Brian White, back from a recent tour, reported in December that the iPhone 4 had been sold out for two months. He estimated that China Unicom (CHU) was unable to fulfill about a third of its orders.

“We continue to believe,” White wrote, “that China remains in the early stages of catching ‘Apple fever.'”

See also:

  • China’s iPad-smuggling housewives
  • iPhone chaos in Beijing
  • Coming soon: 4-5 million Chinese iPhones
  • China iPhone launch a ‘disappointment’
  • Inside Beijing’s iPhone black market

[Follow Philip Elmer-DeWitt on Twitter @philiped]

About the Author
By Philip Elmer-DeWitt
See full bioRight Arrow Button Icon

Latest in


Most Popular

Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • TikTok icon
  • YouTube icon

    Latest in


    Most Popular

    © 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
    FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.