• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

Trendingnow

1

Former U.S. Secret Service agent says bringing your authentic self to work stifles teamwork: 'You don’t get high performers, you get sloppiness'

2

Former VP Kamala Harris says she went through a nine-hour interview to land the job—but she couldn’t escape ‘gold medal depression’ even when she won

3

A new trade war may be brewing. This time, Europe is taking a page from Trump's playbook — 'We no longer live in a world of pink ponies and rainbows'

1

Former U.S. Secret Service agent says bringing your authentic self to work stifles teamwork: 'You don’t get high performers, you get sloppiness'

2

Former VP Kamala Harris says she went through a nine-hour interview to land the job—but she couldn’t escape ‘gold medal depression’ even when she won

3

A new trade war may be brewing. This time, Europe is taking a page from Trump's playbook — 'We no longer live in a world of pink ponies and rainbows'

What does Goldman’s investment in Facebook mean?

By
Dan Primack
Dan Primack
Down Arrow Button Icon
By
Dan Primack
Dan Primack
Down Arrow Button Icon
January 3, 2011, 12:29 PM ET
Add Fortune on Google for similar content.

Facebook has raised $500 million in new “venture capital” at a $50 billion valuation, according to a report late last night from DealBook. Not sure if the $50 billion is a pre-money or post-money mark, but I’m also not sure if such niggling details matter at such a nose-bleedingly high stratosphere.

What interests me most here are the buyers and the sellers, as they relate to a pair of  conversations we had in this space last week: The SEC’s inquiry into secondary market trading of private shares, and how this inquiry could impact Facebook’s eventual IPO.

DealBook reports that Goldman Sachs (GS) is leading the deal with a $450 million commitment, with the remainder coming from existing Facebook shareholder Digital Sky Technologies (which has a right to buy up to $75 million of Goldman’s stake). Nothing too interesting so far. But then we have this:

As part of the deal, Goldman is expected to raise as much as $1.5 billion from investors for Facebook at the $50 billion valuation, people involved in the discussions said, speaking on the condition of anonymity because the transaction was not supposed to be made public until the fund-raising had been completed.

In a rare move, Goldman is planning to create a “special purpose vehicle” to allow its high-net-worth clients to invest in Facebook, these people said. While the S.E.C. requires companies with more than 499 investors to disclose their financial results to the public, Goldman’s proposed special purpose vehicle may be able get around such a rule because it would be managed by Goldman and considered just one investor, even though it could conceivably be pooling investments from thousands of clients.

DealBook says that it “unclear whether the S.E.C. will look favorably upon the arrangement.”

My understanding of the existing SEC inquiry — and that’s all it is at this point, not an “investigation” — is that the SEC is interested primarily in two things: (1) Do funds raised to invest in specific companies (i.e., Facebook) qualify as a single investor vis-a-vis the 500-shareholder rule, or does every underlying investor count? (2) Do these funds purport to have non-public financial information upon which their underlying investors can make informed decisions and, if not, are there any investor protection rules being broken (just because you’re an accredited investor doesn’t mean you can’t get taken advantage of)?

On the first question, I don’t exactly see how the Goldman “fund” would be much different from the other Facebook-specific funds being floated out there. Given that it isn’t a blind capital pool (i.e., give us money, we’ll find investments meeting certain general criteria), it is hard for me to understand how Goldman would be acting as anything other than a broker (as opposed to a fund manager). And, as such, I’m curious how/why Goldman and Facebook think this arrangement can avoid the 500-shareholder rule.

The second question actually could be a bit more interesting. One would have to believe that Goldman did, indeed, get a look behind Zuckerberg’s financial curtain. It is true that most of the “Facebook funds” do not have access to the company’s financials, but we’re talking about an investment that could total $2 billion. I just can’t imagine that a firm like Goldman is flying blind on so much cash. What remains to be seen, however, is if it provides any of that underlying info to the clients from whom it hopes to raise the $1.5 billion.

If not, then the SEC could have the same concerns over investor protections that it has about the other Facebook funds, even though Goldman should be considered a more knowledgeable manager than the others.

Finally, let me reiterate that this investment will not necessarily precipitate a Facebook IPO — even if the SEC finds the company in violation of the 500-shareholder rule, and requires it to publicly disclose financial information. Facebook clearly has no need for capital (a prime motivator for IPOs), has plenty of liquidity options for existing shareholders and still could avoid many public company hassles outside of the financial filings (no need to meet with analysts or hedge funds, do quarterly earnings calls, etc). In fact, one even could argue this deal makes an IPO less imminent.

Not saying that Facebook won’t go public soon, just that this new investment shouldn’t really change the equation. Well, I guess that’s not entirely true. If there is an IPO filing, expect Goldman to be on the cover…

About the Author
By Dan Primack
See full bioRight Arrow Button Icon
Add Fortune on Google for similar content.

Latest in

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in

Dow futures drop and oil jumps as first day of U.S.-Iran talks sees Trump threaten Tehran on Hormuz: ‘You close it and you won’t have a country’
EnergyIran
Dow futures drop and oil jumps as first day of U.S.-Iran talks sees Trump threaten Tehran on Hormuz: ‘You close it and you won’t have a country’
By Jason MaJune 21, 2026
5 hours ago
U.S.-Iran talks just started and Trump is already threatening to attack, causing negotiations to pause
PoliticsIran
U.S.-Iran talks just started and Trump is already threatening to attack, causing negotiations to pause
By Aamer Madhani, Seung Min Kim, Jamey Keaten and The Associated PressJune 21, 2026
7 hours ago
Why men keep dropping out of the labor force: It starts in childhood, when kids see how males around them struggle, economists say
EconomyLabor
Why men keep dropping out of the labor force: It starts in childhood, when kids see how males around them struggle, economists say
By Jason MaJune 21, 2026
8 hours ago
g
North AmericaTaxes
The union behind California’s billionaire tax is blinking, but Gavin Newsom wants to inflict total defeat
By Sophie Austin and The Associated PressJune 21, 2026
9 hours ago
andy
PoliticsUnited Kingdom
Meet Labour’s ‘King of the North,’ the 56-year-old representing Greater Manchester and challenging Keir Starmer
By Jill Lawless, Danica Kirka and The Associated PressJune 21, 2026
9 hours ago
Rural America’s farms are already being crushed by an economic crisis. They now face the risk of a ‘mini-Dust Bowl’ as a rare Super El Niño looms
EconomyAgriculture
Rural America’s farms are already being crushed by an economic crisis. They now face the risk of a ‘mini-Dust Bowl’ as a rare Super El Niño looms
By Jason MaJune 21, 2026
11 hours ago

Most Popular

Former U.S. Secret Service agent says bringing your authentic self to work stifles teamwork: 'You don’t get high performers, you get sloppiness'
Success
Former U.S. Secret Service agent says bringing your authentic self to work stifles teamwork: 'You don’t get high performers, you get sloppiness'
By Sydney LakeJune 21, 2026
18 hours ago
Former VP Kamala Harris says she went through a nine-hour interview to land the job—but she couldn’t escape ‘gold medal depression’ even when she won
Success
Former VP Kamala Harris says she went through a nine-hour interview to land the job—but she couldn’t escape ‘gold medal depression’ even when she won
By Emma BurleighJune 21, 2026
18 hours ago
A new trade war may be brewing. This time, Europe is taking a page from Trump's playbook — 'We no longer live in a world of pink ponies and rainbows'
Economy
A new trade war may be brewing. This time, Europe is taking a page from Trump's playbook — 'We no longer live in a world of pink ponies and rainbows'
By Jason MaJune 20, 2026
1 day ago
'I literally was crying last night because I’m nervous about what I’m going to find out': a record 51% of Americans aren't 'cost secure' on health
Health
'I literally was crying last night because I’m nervous about what I’m going to find out': a record 51% of Americans aren't 'cost secure' on health
By Ali Swenson, Amelia Thomson-Deveaux and The Associated PressJune 20, 2026
1 day ago
NBC’s Tom Llamas climbed from 15-year-old intern to the top anchor chair—and still isn’t satisfied: ‘If you're not growing, you're dying'
Success
NBC’s Tom Llamas climbed from 15-year-old intern to the top anchor chair—and still isn’t satisfied: ‘If you're not growing, you're dying'
By Preston ForeJune 21, 2026
17 hours ago
Tenzin Seldon: The GLP-1 boom is the biggest climate story no one is pricing in
Commentary
Tenzin Seldon: The GLP-1 boom is the biggest climate story no one is pricing in
By Tenzin SeldonJune 21, 2026
17 hours ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.