• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
FinanceConsumer electronics

Why Bill Fries is buying Canon’s stock

By
Mina Kimes
Mina Kimes
Down Arrow Button Icon
By
Mina Kimes
Mina Kimes
Down Arrow Button Icon
October 19, 2010, 12:00 PM ET

The manager of the $23 billion Thornburg International Value Fund thinks the electronics maker is primed for growth.



Fries, whose 7% annual returns over the past decade beat 97% of his peers’, was a longtime Canon shareholder. But he sold his stake in 2007, fearing that the global slowdown would lower enterprise spending.

Good call: The stock, sold in the U.S. as an ADR, fell 40% over the next two years. The Japanese tech company caught Fries’ attention again when it appeared on one of Thornburg’s value screens in late 2009. Fries began buying again in the spring of 2010 and has continued doing so — a million shares in total, at last count.

Even after a rebound, Fries thinks Canon’s growth prospects make it a good buy at 22 times trailing earnings: “I think it’s still valued at a point where there’s good upside.”

Printer sales are coming back

During the recession Canon’s (CAJ) profit margins fell from 10.6% to about 2%, says Fries. A key reason: reduced buying by Hewlett-Packard, its biggest customer. (Canon makes the printers that HP sells in the U.S.) “HP was very aggressive in getting inventory down,” says Fries.

Since then the tech giant has amped up purchases, he says, and Canon’s margins have bounced back to around 7%. Fries expects printer sales to stay strong as corporate customers, which delayed tech spending during the recession, start shopping again. “On a global basis, companies have the wherewithal to spend on office equipment,” he says.

People are buying pricier cameras

Canon is one of the biggest players in digital cameras, an area that Fries says is becoming increasingly lucrative as consumers step up to fancier models.

The advent of single lens reflex (SLR) digital cameras is paying off for Canon.

“We’ve had some change occur, and this was one of our specific reasons for optimism,” he says. High-end SLR lenses, says Fries (himself a photography hobbyist), can command $1,000; sales climbed about 30% last quarter, he says, citing analyst estimates.

Fries thinks cameras and lenses will continue to be a significant growth driver for Canon, which also sells expensive accessories for the cameras.

Global diversification pays off

Canon derives 31% of its sales from Europe. Given the continent’s recent woes, that could be grounds for concern — but Fries says fears of a European downturn are overstated. “The Europeans have surprised people. The Scandinavian and German economies are expanding, and they’re talking about 3% growth in Europe,” he says.

Canon will also do well, he adds, in emerging markets; countries other than those of Europe, Japan, and the U.S. constitute about 20% of Canon’s revenue. While many of the company’s high-end products are aspirational purchases, pocket-size digital cameras are doing well in the developing world, he says.

Canon has always been well run

Perhaps the biggest reason Fries expects Canon to outperform is the simplest: It’s a company with a track record of outstanding execution.

From 2000 through 2007, Canon’s annual return on equity more than doubled. And it has boosted its dividend 10-fold to about $1.20 per share. “It has a strong balance sheet, excellent free cash flow generation,” he says. “Those are things not typically associated with an out-of favor investment.” So far this year Canon has beaten earnings expectations in consecutive quarters, and Fries thinks the company can continue improving: Its return on equity, now about 8%, remains well below a high of 18% in 2007.

About the Author
By Mina Kimes
See full bioRight Arrow Button Icon

Latest in Finance

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Finance

Fed seeks details on U.S. banks’ exposure to private credit firms
BankingBanks
Fed seeks details on U.S. banks’ exposure to private credit firms
By Katanga Johnson, Dawn Lim, Silla Brush, Lydia Beyoud and BloombergApril 10, 2026
4 hours ago
How to get out of debt: 9 proven strategies that actually work
Personal Financedebt relief
How to get out of debt: 9 proven strategies that actually work
By Joseph HostetlerApril 10, 2026
7 hours ago
Amazon is still paying Jeff Bezos an $80,000 yearly salary—but $1.6 million for travel and security
Big TechCEO salaries and executive compensation
Amazon is still paying Jeff Bezos an $80,000 yearly salary—but $1.6 million for travel and security
By Marco Quiroz-GutierrezApril 10, 2026
7 hours ago
A laptop screen shows World Liberty Financial's website
CryptoCryptocurrency
Trump-backed World Liberty Financial tokens hit all-time low on reports of insider loans
By Jack KubinecApril 10, 2026
8 hours ago
Iran is demanding tankers in the Strait of Hormuz pay tolls in crypto: What we know so far
CryptoIran
Iran is demanding tankers in the Strait of Hormuz pay tolls in crypto: What we know so far
By Ben WeissApril 10, 2026
8 hours ago
scott bessent
CybersecurityFederal Reserve
The AI that found 27-year-old vulnerabilities no human ever caught before just forced an emergency meeting with every major Wall Street CEO
By Jake AngeloApril 10, 2026
10 hours ago

Most Popular

A Meta employee created a dashboard so coworkers can compete to be the company's No. 1 AI token user—and Zuckerberg doesn't even rank in the top 250
AI
A Meta employee created a dashboard so coworkers can compete to be the company's No. 1 AI token user—and Zuckerberg doesn't even rank in the top 250
By Fortune EditorsApril 9, 2026
2 days ago
The U.S. government is spending $88 billion a month in interest on national debt—equal to spending on defense and education combined
Economy
The U.S. government is spending $88 billion a month in interest on national debt—equal to spending on defense and education combined
By Fortune EditorsApril 9, 2026
2 days ago
Mark Cuban admits he made a mistake letting go of the Mavericks: 'I don't regret selling. I regret who I sold to'
Investing
Mark Cuban admits he made a mistake letting go of the Mavericks: 'I don't regret selling. I regret who I sold to'
By Fortune EditorsApril 9, 2026
1 day ago
Schools across America are quietly admitting that screens in classrooms made students worse off and are reversing years of tech-first policies
Innovation
Schools across America are quietly admitting that screens in classrooms made students worse off and are reversing years of tech-first policies
By Fortune EditorsApril 10, 2026
20 hours ago
Scottie Scheffler joined Tiger Woods and Rory McIlroy in golf's $100M club—and donated his entire Ryder Cup stipend to charity
Success
Scottie Scheffler joined Tiger Woods and Rory McIlroy in golf's $100M club—and donated his entire Ryder Cup stipend to charity
By Fortune EditorsApril 10, 2026
12 hours ago
'I hate working 5 days': Zoom CEO says traditional work schedules are becoming obsolete—and predicts a 3-day workweek by 2031
Success
'I hate working 5 days': Zoom CEO says traditional work schedules are becoming obsolete—and predicts a 3-day workweek by 2031
By Fortune EditorsApril 9, 2026
2 days ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.