• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

What’s your elevator pitch?

By
Jessica Shambora
Jessica Shambora
Down Arrow Button Icon
By
Jessica Shambora
Jessica Shambora
Down Arrow Button Icon
April 16, 2010, 5:24 PM ET

by Jessica Shambora

The Rice Business Plan Competition kicked off in Houston Thursday night with an elevator pitch contest. All 43 teams had one minute to pitch their plans. Each asked for a specific dollar amount; some suggested a valuation and exit strategy; a few even promised 40x returns!

While there were designated judges for the competition (including VCs and high school students), audience members with the event’s iPhone app got to play along, rating the teams as they presented. One student was alarmed: “Will we see our scores in real time?” Fortunately, they were spared. Winners of the people’s choice award, and all other contests will be announced Saturday night.

Among the teams presenting Thursday and over the next couple days, there are some common themes.

Medical tools and tests stack the deck, from laparoscopic devices to cervical cancer diagnostics. One team, Urovention, is developing an endoscope for urology surgery. It was hard to miss a demo of their prototype with a piece of raw chicken, accompanied by some stirring visual aids.



A demo of Urovention's prototype. Photo: Jessica Shambora

Seafood farming is also hot. Deli Worm wants to feed worm meals to farmed fish. Blue Revolution Sea Farms plans to grow and sell cobia. AquaREAL promises to efficiently cleans the water in shrimp farms.

Waste processing: Ancora Energy believes microwaving trash can produce power. Biogas & Electric will reduce the Nitrous Oxide byproduct that results when disposing of methane gas. (This team also posted a persuasive tweet during the earlier TwitPitch competition: MOO POO PEE YEW! Biogas exhaust & NOx rot the atmosphere- patent pending BioCat saves the world. See Biogas & Electric @ Rice Bplan Competn.)

Most presenters invoked classic sales pitch gimmicks, starting with a personal anecdote or question. Two teams took the same approach in acknowledging their shortcoming: This business is not sexy. No offense to the turbines and compressors out there.

Stay tuned to find out whether an unsexy business can take home the $325,000 grand prize at the “Superbowl” of business plan competitions.

About the Author
By Jessica Shambora
See full bioRight Arrow Button Icon

Latest in

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Leadership
  • Success
  • Tech
  • Asia
  • Europe
  • Environment
  • Fortune Crypto
  • Health
  • Retail
  • Lifestyle
  • Politics
  • Newsletters
  • Magazine
  • Features
  • Commentary
  • Mpw
  • CEO Initiative
  • Conferences
  • Personal Finance
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in

A smartphone displaying the Google Gemini logo.
AIEye on AI
As ‘agentic commerce’ gains ground, companies shouldn’t put too much faith in ‘GEO,’ one industry insider warns
By Jeremy KahnJanuary 13, 2026
18 hours ago
BankingDebt
Why the $38 trillion national debt doomed Fed independence regardless of the Trump/Powell drama, top economist says
By Eva RoytburgJanuary 13, 2026
18 hours ago
bastian
Economyearnings
Delta sees wealthy high fliers leading to another record year—but its CEO sees the main cabin ‘struggling greatly’
By Nick LichtenbergJanuary 13, 2026
18 hours ago
The Synchrony Bank Logo on a green layered background.
Personal FinanceCertificates of Deposit (CDs)
Synchrony Bank CD Rates 2026
By Joseph HostetlerJanuary 13, 2026
19 hours ago
adams
PoliticsObituary
Scott Adams, Dilbert creator who went from cubicle wars to culture wars, posts open letter to time with his death at 68
By Nick LichtenbergJanuary 13, 2026
19 hours ago
AIChatbots
Being mean to ChatGPT can boost its accuracy, but scientists warn you may regret it
By Marco Quiroz-GutierrezJanuary 13, 2026
19 hours ago

© 2025 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.


Most Popular

placeholder alt text
Tech
Elon Musk asked people to upload their medical data to X so his AI company could learn to interpret MRIs and CT scans
By Sasha RogelbergJanuary 11, 2026
3 days ago
placeholder alt text
Newsletters
The oil CEO who stood up to Trump is a follower of the disciplined 'Exxon way' and has a history of blunt statements
By Jordan BlumJanuary 13, 2026
1 day ago
placeholder alt text
Success
Despite his $2.6 billion net worth, MrBeast says he’s having to borrow cash and doesn’t even have enough money in his bank account to buy McDonald’s
By Emma BurleighJanuary 13, 2026
21 hours ago
placeholder alt text
Economy
The longer the Supreme Court delays its tariff decision, the better it is for President Trump
By Jim EdwardsJanuary 13, 2026
1 day ago
placeholder alt text
Economy
Treasury spent $276 billion in interest on the national debt in the final three months of 2025, says the CBO—up $30 billion from a year prior
By Eleanor PringleJanuary 12, 2026
2 days ago
placeholder alt text
AI
'Godfather of AI' says the technology will create massive unemployment and send profits soaring — 'that is the capitalist system'
By Jason MaJanuary 12, 2026
2 days ago