Wanted: Fearless marketing execsTechnological change and profit-minded CEOs call for risk-taking marketing chieftains. FORTUNE — Talk about a tough gig: The average tenure of a chief marketing officer — the corporate executive charged with branding, communications, and other activities — is less than four years, in large part because of the increasing complexity of the job, says executive […]- Why ESPN thrives where most cable networks failMedia companies that define themselves by distribution channel instead of their content won't succeed.
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- The Directors: Procter & GambleA preview of Fortune's annual look, in pictures, at seven of the most photogenic boards in the U.S.
- Competing for best mousetrap: Rice’s biz plan showdownFrom an answer to trash buildup in India to building a better, cheaper light bulb, here’s a look at the 42 winning ideas that will compete for top prize at Rice’s upcoming business plan competition. FORTUNE — What do an upscale men’s barbershop chain and a vaccine to combat the pesky horn fly have in […]
- Advice from a MaestroLooking for new ways to manage your troops? Some tips from New York Philharmonic conductor Alan Gilbert. It’s not easy to find a management book that has anything approaching a fresh idea. Maybe that’s why people looking to become change agents are turning to unusual sources for their leadership fix. Navy SEALS, chefs, and, of […]
- Ideo designs for goodHow a cutting edge design firm is using its resources to help make the world a better place. When Fortune 500 companies need an innovation infusion, they often turn to Palo Alto-based IDEO. The design firm helped create successes like Bank of America’s Keep the Change program and the MyFord Touch dashboard. But IDEO designers […]
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