• Home
  • News
  • Fortune 500
  • Tech
  • Finance
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

Net neutrality: Round one goes to Google & Co.

By
Stephanie N. Mehta
Stephanie N. Mehta
Down Arrow Button Icon
By
Stephanie N. Mehta
Stephanie N. Mehta
Down Arrow Button Icon
October 22, 2009, 2:32 PM ET

The FCC will move ahead with rules to keep Internet “free and open,” but the war with telcos isn’t over yet.

By Jia Lynn Yang, writer

A winner might finally be emerging from the convoluted Net neutrality debate, and it’s definitely not the telcos and cable operators.

The Federal Communications Commission voted today to move forward on crafting Net neutrality rules, which would mandate phone and cable companies to treat all web content equally, rather than collect fees to deliver some sites faster than others.

Today’s development, declared by the FCC to be “the next chapter of a longstanding effort to preserve the free and open Internet,” is hardly a surprise. President Obama has supported net neutrality rules since back in his Senate days. He campaigned on it, and then when he became president, appointed Julius Genachowski, a longtime supporter of Net neutrality, to the FCC chair position.

The debate, which has raged for at least the last five years, has pitted pro-Net neutrality upstarts like Google (GOOG), Amazon (AMZN) and eBay (EBAY) against AT&T, (T) Comcast (CMCSA) and Verizon (VZ). One source of contention has been whether Genachowski will exempt online companies like Google and Skype and only target broadband providers. As Verizon CEO Ivan Seidenberg recently said, “If it applies only to us, the government will in effect be favoring one set of competitors over another.”

If Google, Amazon and others actually this fight, they will have overcome long odds. AT&T, in particular, has a deep presence (and deep pockets) in Washington, and the company is going all out in its opposition. According to a report today from the Washington Post, this past weekend the company’s chief lobbyist Jim Cicconi asked AT&T’s 300,000 employees to write letters to the FCC opposing net neutrality.

But it’s not all scorched earth campaigning. Google and Verizon released a joint statement earlier this week declaring some common ground. And Comcast’s executive vice president David L. Cohen extended some conciliatory words to the FCC: “We share and embrace the objective of an open Internet, as we always have. While we may ultimately not agree on the level and extent of government involvement needed to accomplish this important objective, we appreciate and support Chairman Genachowski’s commitment to have a fair, fact-based, and data driven process to explore these issues.”

Despite all this momentum, the coast isn’t clear yet for net neutrality fans. Some Democrats on the Hill (many of whom have accepted campaign contributions from AT&T) are grumbling about the new rules. And Republican Senator Kay Bailey Hutchison has warned she might block Genachowski, setting up a showdown between Congress and the FCC.

So AT&T employees: don’t put your pens down quite yet.

About the Author
By Stephanie N. Mehta
See full bioRight Arrow Button Icon

Latest in

AIMeta
It’s ‘kind of jarring’: AI labs like Meta, Deepseek, and Xai earned some of the worst grades possible on an existential safety index
By Patrick Kulp and Tech BrewDecember 5, 2025
8 hours ago
RetailConsumer Spending
U.S. consumers are so financially strained they put more than $1 billion on buy-now, pay later services during Black Friday and Cyber Monday
By Jeena Sharma and Retail BrewDecember 5, 2025
8 hours ago
Elon Musk
Big TechSpaceX
Musk’s SpaceX discusses record valuation, IPO as soon as 2026
By Edward Ludlow, Loren Grush, Lizette Chapman, Eric Johnson and BloombergDecember 5, 2025
8 hours ago
data center
EnvironmentData centers
The rise of AI reasoning models comes with a big energy tradeoff
By Rachel Metz, Dina Bass and BloombergDecember 5, 2025
8 hours ago
netflix
Arts & EntertainmentAntitrust
Hollywood writers say Warner takeover ‘must be blocked’
By Thomas Buckley and BloombergDecember 5, 2025
8 hours ago
Personal FinanceLoans
5 ways to use a home equity line of credit (HELOC)
By Joseph HostetlerDecember 5, 2025
8 hours ago

Most Popular

placeholder alt text
Economy
Two months into the new fiscal year and the U.S. government is already spending more than $10 billion a week servicing national debt
By Eleanor PringleDecember 4, 2025
2 days ago
placeholder alt text
Success
‘Godfather of AI’ says Bill Gates and Elon Musk are right about the future of work—but he predicts mass unemployment is on its way
By Preston ForeDecember 4, 2025
2 days ago
placeholder alt text
Success
Nearly 4 million new manufacturing jobs are coming to America as boomers retire—but it's the one trade job Gen Z doesn't want
By Emma BurleighDecember 4, 2025
2 days ago
placeholder alt text
Success
Nvidia CEO Jensen Huang admits he works 7 days a week, including holidays, in a constant 'state of anxiety' out of fear of going bankrupt
By Jessica CoacciDecember 4, 2025
2 days ago
placeholder alt text
Real Estate
‘There is no Mamdani effect’: Manhattan luxury home sales surge after mayoral election, undercutting predictions of doom and escape to Florida
By Sasha RogelbergDecember 4, 2025
1 day ago
placeholder alt text
Economy
Tariffs and the $38 trillion national debt: Kevin Hassett sees ’big reductions’ in deficit while Scott Bessent sees a ‘shrinking ice cube’
By Nick LichtenbergDecember 4, 2025
2 days ago
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Leadership
  • Success
  • Tech
  • Asia
  • Europe
  • Environment
  • Fortune Crypto
  • Health
  • Retail
  • Lifestyle
  • Politics
  • Newsletters
  • Magazine
  • Features
  • Commentary
  • Mpw
  • CEO Initiative
  • Conferences
  • Personal Finance
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map

© 2025 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.