• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

Trendingnow

1

Mark Cuban says he has the solution to growing income inequality, and it's to reward every employee—from CEO to janitor—with company stock

2

‘I want to die broke’: Billionaire philanthropist Denny Sanford dies after giving away $4 billion

3

'Dr. Doom' Nouriel Roubini says we're headed for universal basic income or 'some form of socialism' as AI revolutionizes work—He calls that optimistic

1

Mark Cuban says he has the solution to growing income inequality, and it's to reward every employee—from CEO to janitor—with company stock

2

‘I want to die broke’: Billionaire philanthropist Denny Sanford dies after giving away $4 billion

3

'Dr. Doom' Nouriel Roubini says we're headed for universal basic income or 'some form of socialism' as AI revolutionizes work—He calls that optimistic

Why Palm needs Android

By
Jon Fortt
Jon Fortt
Down Arrow Button Icon
By
Jon Fortt
Jon Fortt
Down Arrow Button Icon
October 1, 2008, 7:43 AM ET
Add Fortune on Google for similar content.
The new Treo Pro runs Microsoft’s Windows Mobile – but Palm may get even more mileage out of embracing Google’s Android for future phones. Image: Palm

Unless you’re Google, these look like rough times to launch a mobile operating system.

That puts Palm in an awkward position. Things have not been going well for the beleaguered smartphone maker, whose founders arguably kickstarted the smartphone revolution 12 years ago. Eighty percent of its sales come from the troubled U.S. market, its Treo phone has given up market share to the BlackBerry and it has lost buzz to the iPhone.

Profits have evaporated and revenues have dipped to $1.3 billion last fiscal year, from $1.5 billion the previous year. To get back on track, Palm has been promising since April 2007 that it will launch its own much-delayed, Linux-based operating system; it’s now due within the next nine months. (Palm already licenses Microsoft’s Windows Mobile for its corporate smartphones, and would continue to do so.)

But unlike the days when Palm first began merging handheld computers with cell phones, the smartphone field is now crowded with powerful competitors. For its new operating system to succeed, Palm will have to take on Research in Motion , Apple , Nokia and now Google – industry titans who each have their own phone operating systems, not to mention cash war chests far bigger than Palm’s.

In fact, the smartphone landscape has changed so much since Palm forged its software plans, it may be time for a drastic change of strategy. If Android is all it’s cracked up to be, Palm may be better off scrapping its OS plans, and throwing in with Google instead.

This probably won’t happen, because giving up its OS dreams would be a tough pill for Palm to swallow. From the days of its founding more than a decade ago, Palm prided itself on merging hardware and software in fast, simple devices.

It was the software that really helped it stand out – especially the address book and calendar programs that came bundled with each device, and made Palm the king of digital organizers. (I’ve used one for years myself.) Also, Palm management sounds confident that enough of their old base of developers will stick with them through a transition to a new OS.

“Palm has a rich legacy in creating devices that people want and applications that people use, and we’re continuing to do that,” said Pam Deziel, Palm’s vice president of software product marketing, in a statement the company e-mailed to me. “The Palm OS footprint has reached millions of users and devices fueled by a committed Palm community, and this shows in our ability to quickly sell over two million Palm Centros. Developers understand and appreciate Palm’s loyal customer base and are eager to work with Palm as we roll out our new OS in 2009.”

She may be right. But it’s also true that there’s no longer much reason for Palm to roll its own OS. The old reasons – cool factor, pricing power and influence – don’t carry the weight they used to. In fact, they’ve all become reasons for Palm to consider Android.

Take cool factor. While having your own OS can be a great way to stand out (just ask Apple and RIM), it’s not necessarily the only way. Google allows developers to modify Android in any way they choose – so companies like Palm could theoretically customize it with their own look and programs. Palm engineers already have experience doing that sort of thing – they’ve been adding features to Windows Mobile-based Treos for years, trying to make them more user-friendly. With Android, they would have even more freedom to do that.

Then there’s price. Traditionally, owning your OS has been a great way to save money, akin to cooking at home instead of going out to eat. Microsoft is rumored to charge $8-$15 to handset makers who license Windows Mobile, which can raise the retail price of phones by more than $50.

But Android is free, so Palm could sell lower-cost phones loaded with the software without paying Google. While this is a good reason for companies like Palm to license Android (indeed, TechCrunch reported Monday that Motorola is expanding its Android team from 50 people to 350), it could be an even better reason for Palm not to waste time bringing out a competing OS. Why? Palm would need to convince third-party software developers to build software for it, and perhaps convince other handset makers to license it. Why would they rush to do that, when the BlackBerry and iPhone are hot, and Android is free?

Final point, influence. Can Palm make itself indispensable if it adopts someone else’s operating system? Sure it can. These days, an operating system is often less important than the programs that run on it. Rather than spend its limited software resources holding developer conferences and working on software patches, Palm might be better off focusing its engineers on building the next must-have smartphone apps – what contacts and calendar were to the original Palm, what Office is to productivity, and what iTunes is to mobile music. If Palm does it right, it could offer those programs on iPhones, BlackBerrys, Windows Mobile, Android – and make a pretty penny in the process.

Certainly, Palm would be taking a risk by betting on Android. Any embrace of Google would bring the wrath of Microsoft, which could make it more difficult for Palm to produce its most profitable handsets, its Windows Mobile-based Treos. One analyst I spoke with suggested that Palm might get more mileage by threatening to go with Android and wringing concessions out of Microsoft, than by actually doing it. Android itself is also unproven in the marketplace – and that could lead to some unexpected bumps in the road when consumers begin to use it.

But Palm needs bold moves, and it doesn’t have much room for error. Executives have a few months to weigh the costs and benefits of their current plan, and make any necessary changes.  In the end, Google’s Android may be the best bet.

About the Author
By Jon Fortt
See full bioRight Arrow Button Icon
Add Fortune on Google for similar content.

Latest in

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • TikTok icon
  • YouTube icon

Latest in

t
AIMarkets
Billionaire Mike Bloomberg warns Trump’s AI ownership plan would make ‘George Orwell blush’
By Eva RoytburgJuly 21, 2026
1 hour ago
Anthea Hartig, Director of the National Museum of American History, looks to her left at a House Committee.
PoliticsWhite House
Smithsonian director derides a White House report branding the museum as ‘woke’
By The Associated Press and Steven SloanJuly 21, 2026
2 hours ago
Cleveland’s WNBA team doesn’t play until 2028 but Progressive just scored jersey sponsorship
SuccessSports
Cleveland’s WNBA team doesn’t play until 2028 but Progressive just scored jersey sponsorship
By Joe Reedy and The Associated PressJuly 21, 2026
2 hours ago
Trump says ‘we’re gonna help’ Lebanon as he moves to restore direct flights after four-decade hiatus
North AmericaDonald Trump
Trump says ‘we’re gonna help’ Lebanon as he moves to restore direct flights after four-decade hiatus
By Kareem Chehayeb and Will WeissertJuly 21, 2026
2 hours ago
U.N. reports Southeast Asia’s criminal networks are using tech to build a global illicit economy
AsiaTech
U.N. reports Southeast Asia’s criminal networks are using tech to build a global illicit economy
By The Associated PressJuly 21, 2026
2 hours ago
An open plain bagel with cream cheese smeared on a plate.
North AmericaImmigration
Seeds, schmear, sesame: How a bagel’s toasted crunch that became a reflection of America’s identity
By The Associated Press and Josh CornfieldJuly 21, 2026
2 hours ago

Most Popular

Mark Cuban says he has the solution to growing income inequality, and it's to reward every employee—from CEO to janitor—with company stock
Success
Mark Cuban says he has the solution to growing income inequality, and it's to reward every employee—from CEO to janitor—with company stock
By Sasha RogelbergJuly 20, 2026
1 day ago
‘I want to die broke’: Billionaire philanthropist Denny Sanford dies after giving away $4 billion
Success
‘I want to die broke’: Billionaire philanthropist Denny Sanford dies after giving away $4 billion
By Sydney LakeJuly 20, 2026
1 day ago
'Dr. Doom' Nouriel Roubini says we're headed for universal basic income or 'some form of socialism' as AI revolutionizes work—He calls that optimistic
AI
'Dr. Doom' Nouriel Roubini says we're headed for universal basic income or 'some form of socialism' as AI revolutionizes work—He calls that optimistic
By Jason MaJuly 18, 2026
3 days ago
The Treasury is walking a tightrope on U.S. debt by relying so much on short-term rates that are at the mercy of a suddenly very hawkish Fed
Economy
The Treasury is walking a tightrope on U.S. debt by relying so much on short-term rates that are at the mercy of a suddenly very hawkish Fed
By Jason MaJuly 20, 2026
1 day ago
Current price of silver as of Monday, July 20, 2026
Personal Finance
Current price of silver as of Monday, July 20, 2026
By Joseph HostetlerJuly 20, 2026
2 days ago
Jamie Dimon won't put more of his own money into the long end of the bond market right now—thanks to the $39 trillion national debt
Economy
Jamie Dimon won't put more of his own money into the long end of the bond market right now—thanks to the $39 trillion national debt
By Eleanor PringleJuly 21, 2026
13 hours ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.