• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

Rationality pays in retail

By
Patricia Sellers
Patricia Sellers
Down Arrow Button Icon
By
Patricia Sellers
Patricia Sellers
Down Arrow Button Icon
August 18, 2008, 5:23 PM ET

I’ve talked on Postcards about the greatest sins of the big retailers: believing that if you build it, they will come. That focus on growth at all costs has hurt Starbucks and Home Depot , whose stocks have just recently risen risen off of 52-week lows. Speaking of lows, there is Lowe’s , which announced earnings Monday morning: down 8% in the second quarter. But thanks to solid expense control, profits were better than Wall Street expected. Retail investors are now bracing for Home Depot’s earnings report Tuesday morning.

Meanwhile, another well-known retailer I’ve been watching is trading near its all-time high: Staples . CEO Ron Sargent is one of those smart operators who stays under the radar. He’s low-ego — a trait that has helped the company pursue rational growth. When Sargent holds a conference call with investors Tuesday morning to talk about cost savings from Staples’ $4.7 billion acquisition of Corporate Express, he’s expected to forecast savings in the range of $200-300 million. But that’s probably conservative, as Sargent tends to be. Gary Balter, the hardlines analyst at Credit Suisse, contends that savings could actually exceed $400 million. Balter also notes that Staples’ operating margin is 8%, twice Corporate Express’s margin. The margin of the combined businesses could well head to 10%, he says.

Money tends to be made in tough times like these, when flagging retailers go Chaper 11 (like the Mervyns department-store chain and Bennigan’s eateries lately) and others cut capital spending and consolidate. Talking about Staples’ weakened rivals, Balter notes that over a year ago Office Depot management talked about adding 150 new stores in 2008 and 200 in 2009. Now Office Depot is aiming for eight new stores in 2008. (Eight in ’08 may be lucky in China, but not in America!) Office Max , another competitor, is slashing its new-store openings and remodeling plans as well. Meanwhile, Staples’ expansion continues rationally as it builds out its newest market, Houston — which happens to be one of America’s prospering metro areas these days. The stock is approaching $25. Balter’s target: $29.



P.S. Do you know the fascinating origin of Corporate Express and its eccentric founder? See my recent post, The origin of Staples’ big deal.

About the Author
By Patricia Sellers
See full bioRight Arrow Button Icon

Latest in

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in

Intuit was an AI pioneer. Why its stock became a SaaSpocalypse casualty
InvestingSoftware
Intuit was an AI pioneer. Why its stock became a SaaSpocalypse casualty
By Geoff ColvinApril 12, 2026
2 hours ago
Artemis III will practice docking Orion with lunar landers in Earth orbit next year while Musk’s Starship and Bezos’ Blue Moon compete for Artemis IV
InnovationNASA
Artemis III will practice docking Orion with lunar landers in Earth orbit next year while Musk’s Starship and Bezos’ Blue Moon compete for Artemis IV
By Marcia Dunn and The Associated PressApril 12, 2026
2 hours ago
Oil tankers U-turn in Hormuz as U.S.-Iran talks break down
PoliticsOil
Oil tankers U-turn in Hormuz as U.S.-Iran talks break down
By Weilun Soon and BloombergApril 12, 2026
3 hours ago
Saudi Arabia says East-West pipeline restored to full capacity
EnergyOil
Saudi Arabia says East-West pipeline restored to full capacity
By Clara Ferreira Marques and BloombergApril 12, 2026
3 hours ago
In 2011, Barack Obama said it was time to ‘pivot’ to Asia. But 15 years later, the U.S. is still at war in the Middle East
AsiaAsia
In 2011, Barack Obama said it was time to ‘pivot’ to Asia. But 15 years later, the U.S. is still at war in the Middle East
By Didi Tang and The Associated PressApril 12, 2026
3 hours ago
Trump says U.S. Navy to impose Hormuz blockade after Iran ceasefire talks end with no deal. ‘No one who pays an illegal toll will have safe passage’
PoliticsIran
Trump says U.S. Navy to impose Hormuz blockade after Iran ceasefire talks end with no deal. ‘No one who pays an illegal toll will have safe passage’
By Munir Ahmed, Josh Boak, Sam Metz, Samy Magdy and The Associated PressApril 12, 2026
3 hours ago

Most Popular

'This is the last warning.' Iran threatens U.S. warships after they throw down the gauntlet for winner-take-all Strait of Hormuz
Politics
'This is the last warning.' Iran threatens U.S. warships after they throw down the gauntlet for winner-take-all Strait of Hormuz
By Fortune EditorsApril 11, 2026
19 hours ago
Palantir CEO says AI ‘will destroy’ humanities jobs but there will be ‘more than enough jobs’ for people with vocational training
Future of Work
Palantir CEO says AI ‘will destroy’ humanities jobs but there will be ‘more than enough jobs’ for people with vocational training
By Fortune EditorsApril 11, 2026
1 day ago
The 'affordability economy' has created a housing market nobody predicted: Prices collapsing in the Sun Belt, soaring in the Rust Belt
Real Estate
The 'affordability economy' has created a housing market nobody predicted: Prices collapsing in the Sun Belt, soaring in the Rust Belt
By Fortune EditorsApril 11, 2026
1 day ago
Warren Buffett says 'accumulating great amounts of money' doesn’t achieve greatness—He still lives in a $31,500 Nebraska home and clipped coupons
Success
Warren Buffett says 'accumulating great amounts of money' doesn’t achieve greatness—He still lives in a $31,500 Nebraska home and clipped coupons
By Fortune EditorsApril 11, 2026
1 day ago
Navy tests Hormuz blockade as expert says U.S. military prepares for round 2 and could degrade Iran's hold over the strait to a 'manageable level'
Politics
Navy tests Hormuz blockade as expert says U.S. military prepares for round 2 and could degrade Iran's hold over the strait to a 'manageable level'
By Fortune EditorsApril 11, 2026
1 day ago
2 years ago, Saudi Arabia quietly canceled the ‘petrodollar’ deal with America that wired the world economy for 50 years. Then war broke out in Iran
Energy
2 years ago, Saudi Arabia quietly canceled the ‘petrodollar’ deal with America that wired the world economy for 50 years. Then war broke out in Iran
By Fortune EditorsApril 7, 2026
5 days ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.