• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

Trendingnow

1

AI CEOs from OpenAI, Anthropic, and Microsoft set aside their rivalry to warn Congress AI is making it too easy to design and create bioweapons

2

MacKenzie Scott's approach to her $26 billion giving spree was inspired by a book she read in college about writing

3

Social Security faces a 24% cut in 2032—that's a $345 billion hit to retirees nationwide, watchdog says

1

AI CEOs from OpenAI, Anthropic, and Microsoft set aside their rivalry to warn Congress AI is making it too easy to design and create bioweapons

2

MacKenzie Scott's approach to her $26 billion giving spree was inspired by a book she read in college about writing

3

Social Security faces a 24% cut in 2032—that's a $345 billion hit to retirees nationwide, watchdog says

Why Moto won’t get its man

By
Jon Fortt
Jon Fortt
Down Arrow Button Icon
By
Jon Fortt
Jon Fortt
Down Arrow Button Icon
June 4, 2008, 4:38 PM ET
Todd Bradley heads HP’s $36 billion PC group, and Motorola has courted him to run its cell phone division. Image: HP

If anyone can rescue Motorola’s phone business, it’s Hewlett-Packard’s Todd Bradley. The question is why he’d want to.

Sure, Bradley likes fixer-uppers like this one. During stints at Gateway, Palm and Hewlett-Packard , he has burnished his high-tech management cred by building good products for less money than the competition. He’s not a visionary who dreams up flashy stuff – he’s a hard-hat guy who gets things done on time and under budget.

That makes Bradley, currently the executive vice president of HP’s PC group, an ideal choice to revive the flailing phone business that Motorola plans to spin off. (The Wall Street Journal reported that Bradley is Motorola’s top pick for mobile CEO.) Moto’s disjointed leadership team and mangled manufacturing process are the kinds of challenges Bradley has tackled before. At the helm of Palm, Bradley ran such a tight ship that he beat Handspring in the handheld computer business and forced Sony to drop out. At HP he has done much of the same, cutting costs and boosting profits so that the creative teams have room to try new things.

But I still can’t imagine Bradley really wants this Motorola job. After joining HP in early 2005 he spent months shaking up the leadership team, weeding out supply chain problems and simplifying laptop designs so HP can respond more quickly to changes in customer tastes. When I chatted with him a month ago about his progress at HP, Bradley didn’t sound like someone whose work was done. He sounded like a mechanic eager to see how much faster his tuned up car can go.

To make that happen, Bradley’s putting more energy into HP’s distribution partnerships, amping up design to take on Apple , and getting HP PCs in front of new customers all over the world. “Three years ago we clearly didn’t have a marketing capability. Clearly our design was not where it should be,” he told me, noting that the company has made great strides in those areas. “Now we’re looking at our market coverage. We’ve expanded from 20 cities in China to 700. You’ve got Vietnam. But you’ve also got 20 percent of the United States not covered, and by any stretch of the imagination that’s a lot of people.”

Sure, if Bradley were to take the Motorola job and ace it, he might go down among the finest tech turnaround artists ever. But he would also have to leave a resurgent HP and deal with Moto’s conflicted board of directors, its pitchfork-wielding shareholders, and the headaches involved in the handset division spin-off.

That’s a lot of politics and bureaucracy for a guy who thrives on down-and-dirty management, and hates shaking hands and making speeches. And that’s why, for my money, Todd Bradley’s not going anywhere.

About the Author
By Jon Fortt
See full bioRight Arrow Button Icon

Latest in

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in

Jamie Dimon in a New York skyscraper.
SuccessFortune 500
These 12 Fortune 500 companies have survived wars, crashes, and over 200 years of U.S. history
By Preston ForeJune 6, 2026
2 hours ago
bs
CommentaryCalifornia
I’ve sold property on California’s Central Coast for decades. The buyers chasing ranch and winery estates are after more than a lifestyle
By Lindsey HarnJune 6, 2026
2 hours ago
home
CommentaryHousing
One in five homebuyers is a single woman – here’s what’s driving the shift
By Kathy CollinsJune 6, 2026
3 hours ago
Gen Z is ditching college for ‘more secure’ trade jobs—but boilermakers and welders actually rank among the worst entry-level jobs
SuccessGen Z
Gen Z is ditching college for ‘more secure’ trade jobs—but boilermakers and welders actually rank among the worst entry-level jobs
By Orianna Rosa RoyleJune 6, 2026
3 hours ago
Serena Williams
SuccessSerena Williams
Serena Williams’ secret to success is about more than talent: You have to grind ‘every day’
By Emma BurleighJune 6, 2026
3 hours ago
Billionaires Elon Musk and Mark Zuckerberg used mortgages to buy multimillion-dollar mansions. Here’s why that’s a savvy financial decision
Real Estatemortgages
Billionaires Elon Musk and Mark Zuckerberg used mortgages to buy multimillion-dollar mansions. Here’s why that’s a savvy financial decision
By Sydney LakeJune 6, 2026
3 hours ago

Most Popular

AI CEOs from OpenAI, Anthropic, and Microsoft set aside their rivalry to warn Congress AI is making it too easy to design and create bioweapons
AI
AI CEOs from OpenAI, Anthropic, and Microsoft set aside their rivalry to warn Congress AI is making it too easy to design and create bioweapons
By Marco Quiroz-GutierrezJune 5, 2026
1 day ago
MacKenzie Scott's approach to her $26 billion giving spree was inspired by a book she read in college about writing
Success
MacKenzie Scott's approach to her $26 billion giving spree was inspired by a book she read in college about writing
By Sydney LakeJune 5, 2026
1 day ago
Social Security faces a 24% cut in 2032—that's a $345 billion hit to retirees nationwide, watchdog says
Economy
Social Security faces a 24% cut in 2032—that's a $345 billion hit to retirees nationwide, watchdog says
By Nick LichtenbergJune 5, 2026
1 day ago
Current price of oil as of June 5, 2026
Personal Finance
Current price of oil as of June 5, 2026
By Joseph HostetlerJune 5, 2026
1 day ago
Ohio city workers are covering automated license plate readers with trash bags as officials sound the alarm on 'egregious violations' of privacy
Cybersecurity
Ohio city workers are covering automated license plate readers with trash bags as officials sound the alarm on 'egregious violations' of privacy
By Sasha RogelbergJune 3, 2026
3 days ago
'Big Tech is desperate': Amazon engineers are calling out the tech giant for its $200 billion in data center spending after slashing 30,000 workers
Environment
'Big Tech is desperate': Amazon engineers are calling out the tech giant for its $200 billion in data center spending after slashing 30,000 workers
By Sasha RogelbergJune 5, 2026
1 day ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.